When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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In her first novel published in 14 years, author Julia Alvarez explores grief, isolation, and sisterhood. Afterlife follows Antonia, a writer and retiring English professor, who has just lost her husband Sam. As she reimagines what her life will be without her husband, Antonia also struggles... Continue reading at Electric Literature
[ Electric Literature | 2020-11-02 12:00:33 UTC ]
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Nobrow will next month release three further Hilda books to tie in with the release of the second TV series starring the character on Netflix. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 22:16:04 UTC ]
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The late French author Romain Gary is the only writer to have won France’s most prestigious literary award under two names: he received the Prix Goncourt for The Roots of Heaven (Les Racines du ciel; 1956) under his birth name and, more than 20 years later, “Émile Ajar” won the prize for The... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-29 17:36:47 UTC ]
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Get through the winter with some of the longest series on shelves, including The Guin Saga by Kaoru Kurimoto. Continue reading at Book Riot
[ Book Riot | 2020-10-23 10:34:00 UTC ]
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Helena Andrews-Dyer and R. Eric Thomas look at the long career of the congresswoman turned social media darling. Continue reading at The Washington Post
[ The Washington Post | 2020-10-20 13:07:36 UTC ]
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It smelled like Clinton’s emails redux. Last Wednesday, the Murdoch-owned New York Post published a bizarre story, sliming Joe Biden and his son Hunter, that it said was based on files (including, yes, emails) from a laptop that a man who may or may not have been Hunter left in a Delaware... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-10-19 12:20:19 UTC ]
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The new photo book Overview Timelapse shows the startling ways humanity is changing the planet, from lithium mines to the ravages of climate change. Continue reading at Wired
[ Wired | 2020-10-14 12:00:00 UTC ]
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“Is This Anything?” is not a traditional memoir, but it does offer insights into Seinfeld’s personal history. Continue reading at The Washington Post
[ The Washington Post | 2020-10-13 12:00:00 UTC ]
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Getting an MLIS to work in libraries while working a full time job can be challenging, and this librarian shares her experience. Continue reading at Book Riot
[ Book Riot | 2020-10-12 10:30:00 UTC ]
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YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at Media Week
[ Media Week | 2020-10-12 09:21:30 UTC ]
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Yōko Ogawa’s acclaimed surrealist novel—the story of a young woman, struggling to maintain her career as a writer on a island where objects are disappearing, who concocts a plan to hide her endangered editor from the Memory Police—was one of the sleeper hits of 2019, garnering rave reviews, a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-09 15:15:45 UTC ]
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For better or worse, the six stories in “Nothing Like I Imagined (Except for Sometimes)” deliver pure fluff. Continue reading at The Washington Post
[ The Washington Post | 2020-10-06 12:00:00 UTC ]
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Sarah Hall has become the first author to win the BBC National Short Story Award twice in its 15-year history. Continue reading at The Bookseller
[ The Bookseller | 2020-10-06 01:38:09 UTC ]
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Are these the end times? Who knows! Settle into this current quasi-dystopian reality with recent books by American writers of color. Continue reading at Book Riot
[ Book Riot | 2020-10-02 10:35:59 UTC ]
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Book Club, an indie on Manhattan's Lower East Side, was only open for a few months before the pandemic hit. Since then, its owners have gotten creative, and are raising the store’s profile. Here's how. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2020-09-30 10:30:00 UTC ]
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Are you prepared for the explicit gore of these new horror manga reads? Dive into our recommendations for your best starting points. Continue reading at Book Riot
[ Book Riot | 2020-09-29 10:39:00 UTC ]
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Yesterday, the New York Times reporters Russ Buettner, Susanne Craig, and Mike McIntire—and if you recognize the byline you’ll know where this sentence is headed—published a mammoth story based on recent tax returns that President Trump filed with the Internal Revenue Service, records that the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-09-28 12:10:20 UTC ]
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The London Library has started offering e-book loans to its members for the first time in a partnership with OverDrive. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 00:23:57 UTC ]
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The former FBI director was certain that history would vindicate him. But instead, it has made things even worse. Continue reading at The Washington Post
[ The Washington Post | 2020-09-25 05:02:29 UTC ]
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