When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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L.A. poet laureate Robin Coste Lewis and other poets share experiences and verse with L.A. Times Book Club readers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-09-24 20:18:48 UTC ]
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Coronet has acquired the debut novel of Kate Sawyer examining life after near global extinction. Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 19:02:14 UTC ]
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Eligible for books originally published in English or in translation, the FT-McKinsey program looks for work to 'stand the test of time.' The post UK and USA: Financial Times and McKinsey Announce a Business Book of the Year Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-23 20:22:39 UTC ]
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Linux is one of the most widely used operating systems among system administrators, and even modern application and server development is heavily reliant on the Linux platform. The Linux Administration Cookbook is your go-to guide to get started on your Linux journey. It will help you understand... Continue reading at Betanews
[ Betanews | 2020-09-22 15:03:07 UTC ]
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Gore Vidal’s “Hollywood” is finally getting the audiobook treatment, and not a moment too soon. Continue reading at The Washington Post
[ The Washington Post | 2020-09-14 12:00:00 UTC ]
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New York Comic-Con is taking its mammoth real-world presence into a new virtual space, dubbed the Metaverse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
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In I Am Restored, the award-winning hip hop artist bares all his traumas and how he rediscovered his faith with a balance of therapy and theology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-08 04:00:00 UTC ]
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The writer was drowned at the age of 44, but he left three novels which have come to represent the decline of the British Empire. Continue reading at The Conversation
[ The Conversation | 2020-09-03 13:13:15 UTC ]
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John Murray Press will publish Sally J Morgan's debut Toto Among the Murderers on its J M Originals list this October. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 18:06:05 UTC ]
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In terms of technology, we were lucky to be well set up for remote working: our company had already made sure we were equipped with the things we needed to work from home, so when it was announced that the office was closing, I was able to carry on and keep things moving. Continue reading at The Bookseller
[ The Bookseller | 2020-08-31 12:07:37 UTC ]
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Just a friendly reminder that tomorrow, August 29th, is Independent Bookstore Day. This year, the festivities will be both online and in-person at 600+ local bookstores around the country, starting tonight with a conversation between Mary Norris and Ann Goldstein about Elena Ferrante’s The Lying... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-28 17:01:59 UTC ]
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A planned Amazon television adaptation of the late Scottish author Iain M Banks’ space opera, Consider Phlebas, has been cancelled. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 01:05:38 UTC ]
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My memoir is not unique. But only in the sense that my story unfolds with New York City as the backdrop, where so many other stories have unfolded and will continue to unfold long after I’m gone. That’s the beauty of this multilayered city: it unravels you, and no one’s unraveling is alike. Yes,... Continue reading at Electric Literature
[ Electric Literature | 2020-08-25 11:00:12 UTC ]
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Keira Knightley is to star in an adaptation of Sarah Perry's novel The Essex Serpent for Apple TV+. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 14:09:10 UTC ]
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Across categories, winners displayed a commitment to crucial social causes, from sustainability to fighting discrimination. The post Sky News, Hearst UK and RT are Digiday Media Awards Europe winners appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-21 10:00:09 UTC ]
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Titles leaning more heavily into e-commerce include Cosmopolitan, Good Housekeeping, Digital Spy and Runner’s World. The post How Hearst UK’s e-commerce revenue grew 322% during the second quarter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-21 04:01:50 UTC ]
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Icon Books is set to publish Dr Joe Mulhall’s The Global Far Right: Its Rise and Our Future next year. Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 22:57:23 UTC ]
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If you can remember as far back as February 2019, surely you recall Ian Parker’s barn-burner of a New Yorker story about the trail of deception left by book editor turned novelist Dan Mallory, whose authorship of the best-selling thriller The Woman in the Window is by far the least compelling... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-20 18:57:57 UTC ]
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Alice Wong’s work as an activist, podcaster, writer, qualitative researcher, and editor is on full display in her new anthology Disability Visibility: First Person Stories from the Twenty-First Century. Her new anthology is an extension of the projects she’s become known when it comes to always... Continue reading at Electric Literature
[ Electric Literature | 2020-08-19 11:00:00 UTC ]
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