When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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The parts of J.D. Vance’s controversial memoir that didn’t make it into the movie. Continue reading at Slate
[ Slate | 2020-11-24 17:07:44 UTC ]
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Through the end of November, Criterion films are 50% off at Barnes and Noble. Grab one (or many) of these adaptations. Continue reading at Book Riot
[ Book Riot | 2020-11-23 11:40:00 UTC ]
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Eileen Robinson and Move Books are inspiring middle graders to find joy in reading through diverse characters and exciting stories. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-23 05:00:00 UTC ]
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Scotland's National Book Awards will not go ahead this year and will be delayed until 2021 after a funding application to Creative Scotland was unsuccessful, its organisers have confirmed. Continue reading at The Bookseller
[ The Bookseller | 2020-11-23 04:05:52 UTC ]
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Former rivals to star in Leveson-style inquiry into mogul’s near-monopoly of the country’s mediaIn high public office, both men lived and died at the word of the world’s most influential media mogul, Rupert Murdoch. But now two former Australian prime ministers are at the vanguard of a campaign... Continue reading at The Guardian
[ The Guardian | 2020-11-22 07:30:15 UTC ]
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Research shows action is needed to get more kids reading for pleasure – especially those from disadvantaged and minority backgrounds. Continue reading at The Conversation
[ The Conversation | 2020-11-20 16:53:51 UTC ]
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Roald Dahl holds a special place in my childhood. I still have vivid memories of reading Charlie and the Chocolate Factory and Matilda in school (we even read his rather unsavory memoir Boy; his accounts of boarding school bullying haunt me to this day!) and of watching the delightful early ’90s... Continue reading at Electric Literature
[ Electric Literature | 2020-11-20 12:00:50 UTC ]
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The incoming president of the Association of Rural & Small Libraries argues that Covid-19 has shown us the urgent need for a national broadband strategy and a more equitable, sustainable digital library market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
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A sale of the venerable publisher of Stephen King and Hillary Clinton could fetch $1.7 billion and rev up consolidation in book publishing. Continue reading at The New York Times
[ The New York Times | 2020-11-17 08:28:15 UTC ]
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Printed book sales plunge in first six months of 2020 on back of shop and school closuresSee all our coronavirus coverageSales of digital books by British publishers are set to hit an all-time high this year as the public turns to reading to escape pandemic cabin fever.However, the ebook and... Continue reading at The Guardian
[ The Guardian | 2020-11-14 07:00:02 UTC ]
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As Covid-19 cases surge, librarians are putting safety first and finding a path forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Amazon may not be in it for the long term but its investment in Autumn Nations Cup is likely to prompt interest from othersThere has been little cheer for unions and clubs this year as restrictions imposed by the pandemic have reduced cash flow to a trickle, prompted wage cuts and led to a run... Continue reading at The Guardian
[ The Guardian | 2020-11-12 19:00:30 UTC ]
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Debi Chirichella was named president of Hearst Magazines today, after serving in the role in an interim capacity for a little over three months. Before she was named acting president in July, she had been executive vice president and chief financial officer. Chirichella joined the company in... Continue reading at AdWeek
[ AdWeek | 2020-11-11 20:13:08 UTC ]
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It was announced earlier today that MGM is teaming with Brad Pitt’s Plan B Entertainment, Oprah Winfrey’s Harpo Films, and director Kamilah Forbes on a film adaptation of National Book Award-winner Ta-Nehisi Coates’ 2019 bestselling novel, The Water Dancer. Coates’ debut novel tells the story of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-11 15:33:22 UTC ]
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According to UK study, just 5% of children’s books have black, Asian or minority ethnic protagonists – a small improvement from 1% in 2017Two years after the stark revelation that only 1% of British children’s books featured a main character who was black, Asian or minority ethnic, the... Continue reading at The Guardian
[ The Guardian | 2020-11-11 00:01:23 UTC ]
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Do you feel old yet? If the answer is yes, then join the club! Today, director and author Matthew A. Cherry announced via Twitter that Blue Ivy Carter (that’s right: Beyoncé and Jay Z’s eight-year-old daughter) is the narrator of the audiobook adaptation of his 2019 animated short film Hair... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-09 18:06:17 UTC ]
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Like many of you, last week was spent with interrupted sleep, a constant eye on US news channels and fingers crossed. This weekend brought with it the news that, subject to legal challenge, Joe Biden will become the 46th President of the United States. Putting the politics briefly to one side,... Continue reading at The Bookseller
[ The Bookseller | 2020-11-09 05:21:20 UTC ]
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Writers stuck at home during the pandemic can either binge more Netflix or get down to work Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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Jeremy Irons and George MacKay are starring in a feature adaptation for Netflix of the Robert Harris spy thriller Munich (Hutchinson), with shooting already under way. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 16:59:08 UTC ]
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Since its publication in 1990, Tim O’Brien’s The Things They Carried, a linked collection of semi-autobiographical short stories about the Vietnam War, has become a modern classic—in fact, its title story is the most frequently anthologized piece of short fiction in the last three decades, and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-03 15:27:57 UTC ]
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