When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
News tagged with:
#sales staff
#3% decline
#reach $8
Unless you’re a disgraced politician, trying to get a book published can be difficult, nerve-wracking, soul-denting work. If you’re anything like me, though, it really helps to hear that rejection is the rule in the publishing industry, rather than the exception. When my novel was out on... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-10 17:04:17 UTC ]
More news stories like this | News stories tagged with:
#james patterson
#publishing industry
#book published
Short, fun erotic short stories that will leave you wanting more! Check out the best erotic short stories that you need to pick ASAP. Continue reading at Book Riot
[ Book Riot | 2021-03-05 11:35:00 UTC ]
More news stories like this | News stories tagged with:
#short stories
When I left the publishing industry at the end of 2007, the first Kindle had gone on sale just a month earlier, Apple had not yet launched the iPad and few people in publishing knew what an app was. It was a very different world. Continue reading at The Bookseller
[ The Bookseller | 2021-03-05 11:09:47 UTC ]
More news stories like this | News stories tagged with:
#tough times
#kindle
#publishing industry
Why are many Americans committed to preserving words and images associated with forces bent on preventing fellow citizens from living freely and equally? Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-03-03 17:59:40 UTC ]
More news stories like this | News stories tagged with:
#cancel culture
#real issue
#dr. seuss
The awards recognize outstanding literary achievements in 12 categories, including the Ray Bradbury Prize for Science Fiction, with winners to be announced April 16. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-03-02 15:00:14 UTC ]
More news stories like this | News stories tagged with:
#isabel wilkerson
#akwaeke emezi
#science fiction
#times book
Anyone shocked by the cancellation of six Dr. Seuss books hasn’t been paying attention. Continue reading at The Washington Post
[ The Washington Post | 2021-03-02 06:26:28 UTC ]
More news stories like this | News stories tagged with:
#paying attention
#dr. seuss
Writing duo Whitney Phillips and Ryan M. Milner negotiate how funny writing should be in an unfunny time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-26 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#dark times
#funny writing
Kliph Nesteroff’s book shows the importance and influence that proper representation in the media can have. Continue reading at The Washington Post
[ The Washington Post | 2021-02-22 16:57:23 UTC ]
More news stories like this | News stories tagged with:
#book shows
Cameron Williams, a former staffer at Chattanooga Public Library and a local Black Lives Matter activist, has been fired from his library job three months after being accused of “improperly” burning books written by Donald Trump and Ann Coulter. In December, as the Chattanooga Times Free Press... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-17 17:26:28 UTC ]
More news stories like this | News stories tagged with:
#free time
#books written
Ben McPherson, author of the new suspense novel 'Love and Other Lies,' picks ten exceptional thrillers based on real-life events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-17 05:00:00 UTC ]
More news stories like this |
Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | News stories tagged with:
#all-star cast
#prh audio
#audiobook adaptations
#audiobook
Jazz-bluegrass musician Victor L. Wooten offers insights in an action-adventure fable. Continue reading at The Washington Post
[ The Washington Post | 2021-02-12 13:00:00 UTC ]
More news stories like this |
Claire Danes has been cast as the lead role in the screen adaptation of The Essex Serpent by Sarah Perry (Serpent's Tail). Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 23:44:25 UTC ]
More news stories like this | News stories tagged with:
#lead role
#screen adaptation
#essex serpent
Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#first-party data
#hearst magazines
#hearst
One issue that causes the most stress for many employees, including those in the publishing industry, is the dread of simply arriving at work. Far too many people know they will face a negative atmosphere the moment they walk (or rather Zoom) into their workspace. The job we are employed to do... Continue reading at The Bookseller
[ The Bookseller | 2021-02-09 15:02:23 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
Didion’s writing has often revealed what was previously hidden, parsed what was unconscious. Continue reading at The Washington Post
[ The Washington Post | 2021-02-09 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#joan didion
In his new memoir, “Gay Bar,” Jeremy Atherton Lin documents his personal history and the history of queer identity by exploring gay bars around the world. Continue reading at The New York Times
[ The New York Times | 2021-02-09 10:00:09 UTC ]
More news stories like this | News stories tagged with:
#personal history
#queer identity
#memoir
There’s so much contemporary fiction released every day, it’s hard to keep track—and it’s hard to know which works will still be remembered in a year and which will slip into obscurity. Luckily, we have George Saunders to guide us. In an interview with Los Angeles Review of Books, Saunders was... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-05 16:37:34 UTC ]
More news stories like this | News stories tagged with:
#george saunders
#short stories
News Corp reported a decline in its overall revenue and a pretax profit of $497 million for the three months ending in December. Continue reading at The New York Times
[ The New York Times | 2021-02-04 23:45:40 UTC ]
More news stories like this | News stories tagged with:
#news corp