When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
News tagged with:
#sales staff
#3% decline
#reach $8
Back in April, A24 and Rhombus Media optioned the rights to Viet Thanh Nguyen’s The Sympathizer, Nguyen’s Pulitzer-winning debut novel about a half-French, half-Vietnamese army captain who serves as a communist double agent after the fall of Saigon. The novel is being adapted into a limited... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-16 15:33:34 UTC ]
More news stories like this | News stories tagged with:
#pulitzer-winning debut
#park chan-wook
#debut novel
I am a regular reader of @PublishingTea. This is a pastime I share with many others. Continue reading at The Bookseller
[ The Bookseller | 2021-07-16 02:15:14 UTC ]
More news stories like this | News stories tagged with:
#regular reader
"The notion of 'a book' is just a convenient fiction which we books go along with because it serves the needs of the bean counters in publishing, not to mention the ego of the writers. But the reality is far more complex.” So explains “the Book”, one of the narrators of Ruth Ozeki’s fourth novel... Continue reading at The Bookseller
[ The Bookseller | 2021-07-09 19:27:08 UTC ]
More news stories like this | News stories tagged with:
#ruth ozeki
#sunday times
#first novel
American author Susan Choi has won the 2021 Sunday Times Audible Short Story Award with her "luminous" story "Flashlight". Continue reading at The Bookseller
[ The Bookseller | 2021-07-09 16:07:00 UTC ]
More news stories like this |
The Nobel Prize winner talks about the pandemic, his novel “Klara and the Sun,” fatherhood and more. Continue reading at The Washington Post
[ The Washington Post | 2021-06-22 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#kazuo ishiguro
“The Chosen and the Beautiful” doesn’t wholly reimagine the Roaring Twenties; it simply adds black arts to the illicit inebriation. Continue reading at The Washington Post
[ The Washington Post | 2021-06-18 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#great gatsby
#roaring twenties
Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek
[ AdWeek | 2021-06-17 21:56:31 UTC ]
More news stories like this | News stories tagged with:
#nielsen
New York this week became the second state to pass a bill that would ensure public libraries the right to license and lend e-books that are available to consumers in the state. The bill is now headed to governor Andrew Cuomo's desk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#lend e-books
#public libraries
#e-book
It’s been a big year for Michelle Zauner. This spring, her much-lauded memoir Crying in H Mart was published, and last week her band Japanese Breakfast released Jubilee, another critically acclaimed album. And the excitement continues: yesterday, the Hollywood Reporter announced that Crying in H... Continue reading at Literrary Hub
[ Literrary Hub | 2021-06-08 14:46:24 UTC ]
More news stories like this | News stories tagged with:
#film adaptation
#big year
#feature film
#memoir
The final six stories competing for the £30,000 Sunday Times Audible Short Story Award have been revealed, featuring British author Jonathan Gibbs and Scottish writer Rachael Fulton alongside four US writers. Continue reading at The Bookseller
[ The Bookseller | 2021-06-06 11:11:42 UTC ]
More news stories like this | News stories tagged with:
#shortlist revealed
#british author
National Book Award winner Charles Yu discusses 'Interior Chinatown' with Times film critic Justin Chang at the L.A. Times Book Club Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-05-27 20:58:15 UTC ]
More news stories like this | News stories tagged with:
#interior chinatown
#national book award
#times book
The author speaks with Emirates Airline Festival of Literature director Ahlam Bolooki, asserting 'You don't have to write every day.' The post Author Tayari Jones on Timing at Abu Dhabi International Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-26 14:44:41 UTC ]
More news stories like this |
Daniel Barbarisi’s book tracks a wild quest for loot buried by an eccentric millionaire in the mountains near Santa Fe. Continue reading at The Washington Post
[ The Washington Post | 2021-05-21 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#indiana jones
#santa fe
Marie Claire U.S. had been part of Hearst since 1994 in a joint venture with French company Marie Claire Album. Continue reading at The New York Times
[ The New York Times | 2021-05-11 17:35:20 UTC ]
More news stories like this | News stories tagged with:
#british publisher
#joint venture
#hearst
#marie claire
Ian Rankin's A Song for the Dark Times (Orion) has clearly struck a chord with the book-buying public, reaching a crescendo in its first full week on sale and hitting the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 02:14:07 UTC ]
More news stories like this | News stories tagged with:
#ian rankin
#high note
#full week
Williams Collins has pre-empted a memoir by political columnist and commentator Daniel Finkelstein uncovering his family’s devastating experiences of persecution during the Second World War. Continue reading at The Bookseller
[ The Bookseller | 2021-05-05 16:01:10 UTC ]
More news stories like this | News stories tagged with:
#family memoir
#world war
#memoir
This is only the second time that these Hearst titles have been leveraged together for a joint program and sponsorship opportunity at this scale. The post Hearst is packaging its design titles together for a new educational franchise appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-05-05 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#hearst titles
#post hearst
#hearst
Yesterday, after months of speculation, the LA Times appointed its next executive editor. The paper has given the job to Kevin Merida, the editor in chief of The Undefeated, an arm of ESPN that reports on the intersection of sports, race, and culture; prior to working there, he spent twenty-two... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-04 12:30:57 UTC ]
More news stories like this | News stories tagged with:
#million dollars
#billion dollars
#print media
#magazine publishing
American authors dominate the 2021 longlist for the Sunday Times Audible Short Story Award, the world’s richest short story prize with £30,000 for the winner. Continue reading at The Bookseller
[ The Bookseller | 2021-05-01 18:26:14 UTC ]
More news stories like this |
The front-page article in the Murdoch tabloid claimed that copies of a children’s book by the vice president were given to migrant children as part of a “welcome kit.” Continue reading at The New York Times
[ The New York Times | 2021-04-29 12:20:17 UTC ]
More news stories like this | News stories tagged with:
#migrant children
#vice president
#children’s book