When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
News tagged with:
#sales staff
#3% decline
#reach $8
After reiterating its resolve, as recently as January 5, to go ahead with an in-person Toy Fair New York on February 19-22, the Toy Association canceled the 2022 edition last night. It is the second year in a row that the fair, which attracts a large number of publishers, canceled the event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#toy fair
#large number
The Association of American Publishers (AAP) has welcomed the decision by New York Governor Kathy Hochul to veto a bill that would have forced publishers and authors to grant e-book licences to libraries under state-imposed terms. Continue reading at The Bookseller
[ The Bookseller | 2021-12-31 06:31:54 UTC ]
More news stories like this | News stories tagged with:
#forced publishers
#libraries
#e-book
The author, who died Thursday, produced decades' worth of memorable work. Here's our guide to starting — or continuing — your Didion journey. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-23 21:24:38 UTC ]
More news stories like this | News stories tagged with:
#died thursday
A federal judge won't hear the AAP's bid to stop Maryland's library e-book law until February, meaning the law will take effect on January 1. Meanwhile, New York Governor Kathy Hochul has until December 29 to sign New York's own library e-book law. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-21 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearing set
#clock ticks
#stop maryland
#e-book
Hachette Livre owner Lagardère has raised its publishing division's profitability outlook to 13.5%. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 11:14:48 UTC ]
More news stories like this | News stories tagged with:
#publishing division
#lagardère
#hachette livre
Waterstones is partnering with the Sunday Times Young Writer of the Year Award to celebrate the best emerging talent in the UK and Ireland, hosting exclusive accompanying content across all its channels. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 08:28:44 UTC ]
More news stories like this | News stories tagged with:
#young writer of the year award
It’s been an eventful year in the American publishing industry, with moves and mergers aplenty—but sales figures are incredibly promising. Continue reading at The Bookseller
[ The Bookseller | 2021-12-19 23:47:40 UTC ]
More news stories like this | News stories tagged with:
#eventful year
#sales figures
#american publishing
Canongate has landed James Crawford's The Edge of the Plain, a blend of history, travel writing and reportage tracing the evolution and cultural significance of land borders. Continue reading at The Bookseller
[ The Bookseller | 2021-12-19 20:30:23 UTC ]
More news stories like this | News stories tagged with:
#canongate signs
#travel writing
#cultural significance
A queer sci-fi retelling of Shakespeare’s "Hamlet", The Death I Gave Him by Em X Liu, has been signed by Solaris. Continue reading at The Bookseller
[ The Bookseller | 2021-12-19 15:34:27 UTC ]
More news stories like this |
Authenticity, honesty and listening to others are the keys to success for publishers as young generations place value on truth and transparency. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:14:00 UTC ]
More news stories like this |
Alden Global Capital hedge fund, owner of the Chicago Tribune, stepped up its attempts to buy Lee Enterprises this week, filing a lawsuit that accuses its board of denying shareholders of the newspaper publisher a voice in the matter. Continue reading at Baltimore Sun
[ Baltimore Sun | 2021-12-16 17:02:32 UTC ]
More news stories like this | News stories tagged with:
#takeover bid
#chicago tribune
#news publisher
The L.A. Times Book Club dove into stories across the world and close to home in 2021. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-16 15:00:17 UTC ]
More news stories like this | News stories tagged with:
#barack obama
#times book
Nearly a week after Lee Enterprises rejected Alden Global Capital’s attempt to buy the newspaper publisher, the hedge fund responded Wednesday with a lawsuit accusing Lee’s board of improperly denying shareholders the chance to have a say on the offer Continue reading at ABC News
[ ABC News | 2021-12-15 23:34:05 UTC ]
More news stories like this | News stories tagged with:
#takeover bid
#news publisher
Here’s something sick, deviant, and against nature: Dr. Seuss Enterprises has partnered with vacation rental management company Vacasa to create a real-life version of the Grinch’s cave—home of the Grinch, the titular role in the book about the Grinch. I’m a little perplexed by why someone would... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-10 19:05:11 UTC ]
More news stories like this | News stories tagged with:
#seuss enterprises
#titular role
#dr. seuss
Novelist Ann Patchett will be in conversation with columnist Steve Lopez tonight at the L.A. Times Book Club Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-10 00:05:08 UTC ]
More news stories like this | News stories tagged with:
#precious days
#times book
Newspaper publisher Lee Enterprises has rejected a takeover offer from the Alden Global Capital hedge fund that is one of the largest newspaper owners in the country with a reputation for intense cost cuts and layoffs Continue reading at ABC News
[ ABC News | 2021-12-09 21:37:15 UTC ]
More news stories like this | News stories tagged with:
#takeover offer
The board of Lee Enterprises voted 8-0 against an unsolicited offer by the hedge fund that valued the newspaper chain at $141 million. Continue reading at The New York Times
[ The New York Times | 2021-12-09 20:44:02 UTC ]
More news stories like this | News stories tagged with:
#takeover bid
#hedge fund
#newspaper chain
#$141 million
#news publisher
Newspaper publisher Lee Enterprises has rejected a takeover offer from the Alden Global Capital hedge fund that is one of the largest newspaper owners in the country with a reputation for intense cost cuts. Continue reading at Baltimore Sun
[ Baltimore Sun | 2021-12-09 19:38:26 UTC ]
More news stories like this | News stories tagged with:
#takeover offer
The AAP filed a lawsuit Thursday seeking to stop Maryland's library e-book law for taking effect January 1 and also disclosed that it was one of more than 20 organizations to sign a letter to New York governor Kathy Hochul urging her to veto a similar bill. Both pieces of legislation require... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#license e-books
#stop maryland
#libraries
#e-book
Mr. Men Little Miss, the children’s book series created by Roger Hargreaves, turns 50 this year. Continue reading at The New York Times
[ The New York Times | 2021-12-08 10:00:15 UTC ]
More news stories like this | News stories tagged with:
#children’s book