When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
News tagged with:
#sales staff
#3% decline
#reach $8
Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with:
#samba tv
#prime time
#measurement solutions
#nielsen
Books emphasize interiority, encourage empathy, require thought and are meant to foster rational argument -- things we all need. Continue reading at The Washington Post
[ The Washington Post | 2022-05-25 16:39:13 UTC ]
More news stories like this | News stories tagged with:
#encourage empathy
One of the first steps of healing the divisions within the United Conservative Party is to welcome MLAs Todd Loewen and Drew Barnes back into the fold, says Michael Solberg. Continue reading at CBC
[ CBC | 2022-05-25 10:00:00 UTC ]
More news stories like this |
Emma Straub's novel follows a woman who can revisit the past and reshape the future. Continue reading at The Washington Post
[ The Washington Post | 2022-05-20 11:00:35 UTC ]
More news stories like this | News stories tagged with:
#emma straub
Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms. The post Inside Hearst UK’s multi-pronged approach to third-party cookie replacements appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-05-17 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#hearst uk
#clean rooms
#hearst
In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#panel—scheduled
#digital advertising
When I started reading Chloe Caldwell’s new book, The Red Zone, a memoir about identity, love, health, and pain, all told through the lens of her relationship to her period, I didn’t think I had period hang-ups of my own to work through. I do have pudendal neuralgia, a nerve pain condition that... Continue reading at Electric Literature
[ Electric Literature | 2022-05-12 11:05:00 UTC ]
More news stories like this | News stories tagged with:
#electric literature
#memoir
Keanon Lowe left the NFL to coach high school sports, a series of fateful decisions that would change his life. Continue reading at The Washington Post
[ The Washington Post | 2022-05-12 11:00:17 UTC ]
More news stories like this |
Kim Stanley Robinson, one of the most acclaimed living science fiction writers, is done with deep space narratives. His focus now is on solving real problems — like climate change. Continue reading at The New York Times
[ The New York Times | 2022-05-11 09:00:20 UTC ]
More news stories like this | News stories tagged with:
#real story
#climate change
#science fiction
The 2022 anime calendar is filled to the top! Let’s take a look at some upcoming manga adaptations you need to have on your radar, like Spy x Family. Continue reading at Book Riot
[ Book Riot | 2022-05-09 10:37:00 UTC ]
More news stories like this | News stories tagged with:
#manga
Get to know some of the most influential Asian American literature of all time, including Dictee. Continue reading at Book Riot
[ Book Riot | 2022-05-06 10:33:00 UTC ]
More news stories like this | News stories tagged with:
#american literature
This month’s picks: ‘Mecca,' by Susan Straight, ‘Funny Farm,’ by Laurie Zaleski and SJ Bennett’s ‘All the Queen’s Men’ Continue reading at The Washington Post
[ The Washington Post | 2022-04-25 11:00:29 UTC ]
More news stories like this | News stories tagged with:
#susan straight
#funny farm
#laurie zaleski
Janelle Monáe was joined by Times columnist Erika D. Smith to discuss her book 'The Memory Librarian' on Saturday at the L.A. Times Book Festival. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-04-24 17:01:01 UTC ]
More news stories like this | News stories tagged with:
#janelle mone
#memory librarian
#times book
After a few years of virtual ceremonies, the 42nd Los Angeles Times Book Prizes was held in person Friday at USC, kicking off the Festival of Books. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-04-23 04:25:08 UTC ]
More news stories like this | News stories tagged with:
#adam schiff
#paul auster
#virtual ceremonies
#times book
"Theatres of Melancholy," by Patrick Mauriès, presents an alternative history of modern art which makes the case for the importance of a loosely aligned group of painters termed the Neo-Romantics. Continue reading at The Washington Post
[ The Washington Post | 2022-04-19 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#alternative history
#modern art
Very short stories–also known as flash fiction, micro fiction, drabbles, and the like–are a delightful form of fiction. Start with these. Continue reading at Book Riot
[ Book Riot | 2022-04-19 10:34:00 UTC ]
More news stories like this | News stories tagged with:
#flash fiction
#micro fiction
#short stories
Audiobook adaptations of comics, like The Sandman by Neil Gaiman, often come with a full cast and offer a whole new perspective on the story. Continue reading at Book Riot
[ Book Riot | 2022-04-19 10:33:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook adaptations
#graphic novels
#neil gaiman
#full cast
#audiobook
If you missed the livestream, check out the recording of Sheldon Simeon, author of 'Cook Real Hawai’i' in conversation with Michelle Young of the Waimea Public Library. And register today for the next discussion, featuring Jai Chakrabarti, author of 'A Play for the End of the World.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#aapi communities
#michelle young
#register today
The New York Public Library made four banned books available nationwide on SimplyE, its free-reader app. The titles include Speak by Laurie Halse Anderson, King and the Dragonflies by Kacen Callender, Stamped: Racism, Antiracism, and You by Jason Reynolds and Ibram X. Kendi and Catcher in the... Continue reading at Engadget
[ Engadget | 2022-04-13 23:48:05 UTC ]
More news stories like this | News stories tagged with:
#largely driven
#temporarily pulled
#school districts
#sexual content
#sexual identity
#future plans
#national book award
#libraries
Amy Winehouse was an avowed bookstore browser and book-lover—in a 2007 interview, she told The Guardian that she never traveled without a good book. “I read a lot when I’m travelling and always have a couple of books on the go.” If you’re interested in perusing the late singers collection, you... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-13 19:15:56 UTC ]
More news stories like this | News stories tagged with:
#amy winehouse
#good book
#bookstore