When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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Bestselling author Brendan Slocumb joins the L.A. Times Book Club on Feb. 23 to discuss his debut, "The Violin Conspiracy." Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-15 15:00:54 UTC ]
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The Sunday Times Charlotte Aitken Young Writer of the Year Award is given annually to the best work of fiction, non-fiction or poetry by a British or Irish author of 35 or under. Here at the British Council, we're proud to work with the Prize to support the selected writers early in their... Continue reading at British Council global
[ British Council global | 2023-02-13 14:40:41 UTC ]
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While Paul Tremblay is a fan of M. Night Shyamalan's take on his novel 'The Cabin at the End of the World,' he's still chewing over the film's 'way darker' ending. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-08 14:00:18 UTC ]
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From her wildly successful podcast, Zibby Owens has built a media empire, complete with her own publishing company and, starting Feb. 18, a Santa Monica bookstore. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-08 14:00:14 UTC ]
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The former 'Baywatch' star opens up in a new memoir, 'Love, Pamela' — to an extent. Here are five excerpts that left us with more questions than answers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-01-30 14:00:21 UTC ]
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Tracy Kidder joins the L.A. Times Book Club to discuss "Rough Sleepers," about a doctor's mission to bring healing to homeless people. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-01-26 22:03:03 UTC ]
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The book, which so far has no title or publication date, was announced by publisher William Collins, who did not reveal how much Johnson will be paidA memoir by former prime minister Boris Johnson, covering his years as leader, will be published by HarperCollins, it has been announced.The book,... Continue reading at The Guardian
[ The Guardian | 2023-01-16 16:38:43 UTC ]
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In his debut novel 'Vintage Contemporaries,' Dan Kois tracks two friends with big dreams in '90s New York and pays homage to late author Laurie Colwin. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-01-13 14:00:22 UTC ]
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Several books with religious themes are headed to the silver screen this year, including ‘Left Behind: Rise of the Antichrist,’ ‘Jesus Revolution,’ and ‘Are You There God? It’s Me, Margaret.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
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This talk was delivered at the 2019 Edinburgh International Book Festival. One of the longest biographies of recent years, the ill-fated Philip Roth by Blake Bailey, runs to 800 pages. It takes a total of 31 hours and 46 minutes to listen to on audiobook. Roth was 85 when he died, so his real... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-08 15:07:39 UTC ]
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When we weren't distracted by all the cool stuff at CES, we found some pretty great deals on tech that you can buy right now. Amazon's just-released Kindle Scribe, with both reading and writing capabilities, saw its first-ever discount and Razer discounted many of their 2022 Blade 15 gaming... Continue reading at Engadget
[ Engadget | 2023-01-06 19:05:41 UTC ]
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The late-2022 edition of the 'Trans/Formations of Arabic Literary Theory' had the cooperation of the Sheikh Zayed Book Award. The post Abu Dhabi Arabic Language Centre at New York’s Columbia University appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-06 13:24:27 UTC ]
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Let's talk about great book titles. But in order to find out what makes a good book title, let's first explore the worst book titles. Continue reading at Book Riot
[ Book Riot | 2023-01-03 11:36:00 UTC ]
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Competition from Amazon seems to have ended as Barnes & Noble plans to open more stores in 2023 as part of a real estate expansion wave. Continue reading at Book Riot
[ Book Riot | 2022-12-22 16:50:46 UTC ]
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Literary Hub is pleased to reveal the cover for Edan Lepucki’s Time’s Mouth forthcoming from Counterpoint in August 2023. From the bestselling author of California, comes this “enthralling saga about family secrets that grow more powerful with time, set against the magical, dangerous landscape... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-15 14:30:17 UTC ]
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The bill is a crucial step to protect freelancers based in New York and hired by New York-based companies from wage theft, said Authors Guild CEO Mary Rasenberger in a letter to Governor Kathy Hochul. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-15 05:00:00 UTC ]
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Independent book store Book Keeper will continue to hold Drag Queen Story Time after protests. Continue reading at CBC
[ CBC | 2022-12-13 09:00:00 UTC ]
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"Little Fires Everywhere" author Celeste Ng brings her new bestseller, "Our Missing Hearts," to the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-12-08 22:36:02 UTC ]
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Audio production company Audio Up Media and book publishing house Harlequin Enterprises are teaming up to adapt 52 of the publisher's romance titles into scripted podcast series, with an eye to also turn these into--more highly monetizable--TV series. Audio Up, also home to mental health and... Continue reading at AdWeek
[ AdWeek | 2022-12-06 12:42:46 UTC ]
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BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday
[ Digiday | 2022-12-06 05:01:00 UTC ]
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