When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-05 09:52:06 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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"Little Fires Everywhere" author Celeste Ng joins the L.A. Times Book Club Dec. 8 to discuss her latest bestseller, "Our Missing Hearts." Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-29 15:00:25 UTC ]
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There are a lot of "captains" in comics, but did any of these comic book captains actually earn the rank? Let’s put them to the test! Continue reading at Book Riot
[ Book Riot | 2022-11-21 11:32:00 UTC ]
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Penguin Random House’s attempt to acquire Simon & Schuster has officially ended. The news came in a filing by S&S parent company Paramount Global with the SEC, which said that, in accordance with the purchase agreement terms, it had terminated the deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-21 05:00:00 UTC ]
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At Time Warner, executives saw AT&T as just a “big phone company from Texas.” At AT&T, they thought Hollywood would play by their rules. That combination led to strategic miscalculation unrivaled in recent corporate history. Continue reading at The New York Times
[ The New York Times | 2022-11-19 10:00:26 UTC ]
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Amazon's Black Friday deals have started going live, and its Echo Show displays, Fire tablets and Fire TV devices are already being sold at a discount. Also on sale? Its Kindle e-readers, some of which are now listed for the lowest prices we've seen for them on the website. The Kindle Paperwhite... Continue reading at Engadget
[ Engadget | 2022-11-18 13:13:24 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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Lately, we’ve been writing a lot about the relentless attacks on libraries by craven gangs of “concerned parents” mobilized by Republican rhetoric and Facebook, so today it’s my pleasure to shine the light on some more fun library news. For the past month, in honor of its 125th birthday, the... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-14 15:09:34 UTC ]
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The government’s case blocked the merger of two of the United States’ largest publishers and reflected a more aggressive approach to curbing consolidation. It was closely watched by the publishing industry. Continue reading at The New York Times
[ The New York Times | 2022-11-01 01:28:52 UTC ]
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Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday
[ Digiday | 2022-10-31 04:01:00 UTC ]
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Fast Company isn't the only news outlet to suffer a recent, high-profile security breach. As CNBCreports, The New York Post has confirmed a rogue employee was behind racist and sexist posts on the newspaper's website and Twitter account. The perpetrator lashed out at various targets as part of... Continue reading at Engadget
[ Engadget | 2022-10-27 15:22:26 UTC ]
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Dallas, Texas’s Deep Vellum Publishing has had an extraordinary year, relaunching Dalkey Archive Press and publishing Ukrainian writer Andrei Kurkov's 'Grey Bees' just as Russia invaded Ukraine. We spoke with publisher Will Evans and this and other bookish matters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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The non-profit, independent publisher Sandorf Passage launched in late 2020 with a focus on publishing works in translation from Eastern European authors and sociopolitical and wartime books in particular. We spoke with Buzz Poole, the publisher, about how the press is developing and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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We speak with Ben Schrank, the former head of Henry Holt and now head of upstart publisher Astra House, about the latest developments at the press and other bookish matters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
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Australian independent publisher’s application to strike out parts of Murdoch’s reply also failed ahead of defamation trialFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch’s application to have... Continue reading at The Guardian
[ The Guardian | 2022-10-21 03:20:47 UTC ]
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On May 13, I finally got to read my wayward science fiction story “It Is the Voice That Unnerves Me” in The Dread Machine. I had been submitting the story since the spring of 2019, and had thought many times about consigning it to the “retired” list. I knew every word, sentence and section break... Continue reading at Electric Literature
[ Electric Literature | 2022-10-20 11:05:00 UTC ]
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The Hudson Valley-based Golden Notebook Bookstore will launch its publishing press next year with author Abigail Thomas's memoir 'Still Life at 80: The Next Interesting Thing.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-18 04:00:00 UTC ]
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In celebration of LGBTQ+ History month in October, nonprofit organization Parents, Families, & Friends of LGBT National has brought together a slew of celebrities to voice characters in a video adaptation of picture book 'The Mother of a Movement: Jeanne Manford—Ally, Activist, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-13 04:00:00 UTC ]
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Children’s comics were a muted presence at NYCC, compared to a few years ago, but the children themselves were out in force and the floor was still filled with kid-friendly media properties based on comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-12 04:00:00 UTC ]
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