When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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The 43nd annual Los Angeles Times Book Prizes were awarded tonight at the University of Southern California's Bovard Auditorium. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-04-22 04:49:44 UTC ]
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Bestselling author Curtis Sittenfeld joins co-hosts V.V. Ganeshananthan and Whitney Terrell to discuss her new novel, Romantic Comedy, which begins behind the scenes at a television show similar to Saturday Night Live, where a female comedy writer is gobsmacked that her schlubby straight male... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-20 08:53:29 UTC ]
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Fans of Anthony Doerr’s 2014 Pulitzer Prize winning novel All The Light We Cannot See have something to chew on today, with the release of the first trailer for Netflix’s adaptation, directed by Deadpool and Stranger Things(?!) producer Shawn Levy. Steven Knight, creator of Peaky Blinders,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-18 15:16:59 UTC ]
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Join our community book club. Our mission is to get Southern California reading and talking. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-04-13 19:22:10 UTC ]
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Censorship is surging thanks to an organised rightwing minority targeting books on LGBTQ and Black characters and issues“A book is a loaded gun in the house next door,” warns a character in Fahrenheit 451, Ray Bradbury’s dystopian vision of an America where books are considered so dangerous they... Continue reading at The Guardian
[ The Guardian | 2023-04-13 17:21:33 UTC ]
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There is absolutely no shortage of new manga adaptations coming to us this year. Check out some of our most anticipated titles. Continue reading at Book Riot
[ Book Riot | 2023-04-13 10:30:00 UTC ]
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La Verne Wimberly, whose Sunday morning selfies in her fabulous hats went viral, is promoting the newly released 'My Sunday Best' during Easter season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
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'The Great Gatsby: The Essential Graphic Novel Adaptation' by Ted Adams with drawings by artist Jorge Coelho is a full-color, hardcover, graphic adaptation of F. Scott Fitzgerald’s classic American novel. A seven-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-05 04:00:00 UTC ]
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After an extremely lucrative but creatively deadening sojourn on Marvel Money Island, Oscar-winning writer-director Chloé Zhao is returning to more cerebral fare. Deadline announced this morning that the one of the Nomadland and Eternals director’s next projects will be a film adaption of... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-04 19:04:48 UTC ]
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No, the origins of Tetris didn't involve a high-speed car chase, but the true story behind the game still reads like a spy novel. There's corporate intrigue, nefarious government agencies and an envious amount of globe-trotting. But the reality wasn't enough for the creative minds behind Apple's... Continue reading at Engadget
[ Engadget | 2023-03-30 12:30:20 UTC ]
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At the Audio Publishers Association's first in-person Audie Awards ceremony since 2020, Viola Davis's 'Finding Me' took home the prize for Audiobook of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-29 04:00:00 UTC ]
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Sci-fi novelist Annalee Newitz will discuss "The Terraformers" March 28 at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-28 21:24:50 UTC ]
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Red your way into the best realistic science fiction, ranging from well-known classics to lesser known gems. Continue reading at Book Riot
[ Book Riot | 2023-03-24 10:35:00 UTC ]
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At a long-awaited hearing last week, a federal judge sounded skeptical of the Internet Archive’s program to scan and lend library books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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More than 30 organizations and 70 public health advocates sent a letter to Simon & Schuster CEO Jonathan Karp demanding that the publisher drop its plans to distribute 'The Real AIDS Epidemic' by Rebecca V. Culshaw. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-21 04:00:00 UTC ]
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The world's largest international book publishing trade show opens its 75th iteration with 'Chronicles' of its past right up to this year. The post The 75th Frankfurter Buchmesse: A Time Line appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-15 14:07:57 UTC ]
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Novelist and science journalist Annalee Newitz brings 'The Terraformers' to the L.A. Times Book Club March 28. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-09 22:20:34 UTC ]
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In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter. The move will shift the sales and marketing staff away... Continue reading at AdWeek
[ AdWeek | 2023-02-24 12:33:37 UTC ]
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The Los Angeles Times Book Prizes recognize works in 12 categories, with winners to be announced at USC in person on April 21. James Ellroy will receive a lifetime achievement prize. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-22 15:00:07 UTC ]
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Amazon's Kindle Paperwhite Kids tablet offers a more eye-friendly reading experience than the regular Kindle Kids, but that features comes at a premium price. Right now, though, they're on sale with the biggest discounts we've seen yet, letting you grab one for just $105 or $55 (34 percent) off... Continue reading at Engadget
[ Engadget | 2023-02-22 11:58:13 UTC ]
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