When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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Katherine Min's Korean American debut novel was ignored. After she died in 2019, publishers worked to put out her second novel, 'The Fetishist.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-01-18 11:00:57 UTC ]
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An inside look at the debut speculative novel so charming that Avid Reader Press executive editor Margo Shickmanter preempted it from her bathtub. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-16 05:00:00 UTC ]
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Bandai Namco’s Sand Land finally has a release date of April 26. This is a video game adaptation of a classic manga by artist Akira Toriyama. That’s the same Akira Toriyama who created Dragon Ball, and also created the character designs for Chrono Trigger and many entries in the Dragon Quest... Continue reading at Engadget
[ Engadget | 2024-01-12 18:40:08 UTC ]
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Netflix’s long-anticipated sci-fi series 3 Body Problem finally has a full trailer, following a short teaser released last year. This new trailer is over two minutes long and absolutely filled with exciting moments and tantalizing clues. Watch it below. The show’s based on a hit book series by... Continue reading at Engadget
[ Engadget | 2024-01-09 20:00:27 UTC ]
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Unless checks are put in place, citizens and voters may soon face AI-generated content that bears no relation to realityAndré Spicer is professor of organisational behaviour at the Bayes Business School at City, University of LondonDuring 2023, the shape of politics to come appeared in a video.... Continue reading at The Guardian
[ The Guardian | 2024-01-03 12:00:01 UTC ]
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This bracing anthology of Christopher Hitchens’s work for The London Review of Books is just the ticket. Continue reading at The New York Times
[ The New York Times | 2024-01-01 10:02:01 UTC ]
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2o24 is approaching! It’s hard to believe that 2023 is over, but a new year means new possibilities (always), new resolutions (maybe), and new books (once again, always). But it also means a new chance to pick up some excellent reads from 2023 that you might have missed when they first came out,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-22 14:01:02 UTC ]
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The Hugo Award-winning The Murderbot Diaries books from Martha Wells are becoming a 10-episode Apple TV+ series starring Alexander Skarsgård, Apple announced. It will follow a self-aware "SecUnit" robot that must hide its free will in order to complete a dangerous assignment and comes from About... Continue reading at Engadget
[ Engadget | 2023-12-15 11:55:59 UTC ]
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These are the 2024 YA book to film adaptations you'll want on your to-be-seen list, as well as some possible upcoming adaptations. Continue reading at Book Riot
[ Book Riot | 2023-12-14 11:33:00 UTC ]
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On Dec. 12, California Poet Laureate Lee Herrick talks about life on the road at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-12 20:24:33 UTC ]
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These prolific children's book authors have written hundreds of books over decades working in the publishing industry! Continue reading at Book Riot
[ Book Riot | 2023-12-07 11:30:00 UTC ]
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Should historical fiction stick to the views and opinions of the time, or provide a modern perspective? Here are the pros and cons. Continue reading at Book Riot
[ Book Riot | 2023-12-05 11:31:00 UTC ]
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Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek
[ AdWeek | 2023-11-30 19:30:00 UTC ]
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Amazon Web Services (AWS) just kicked off its Las Vegas-based re:Invent conference with a stream of announcements, most of which involve the year’s most popular technology, AI. These news items, taken as a whole, give us a sneak peek at the company’s long-term goals for... Continue reading at Engadget
[ Engadget | 2023-11-28 20:00:28 UTC ]
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New York Governor Kathy Hochul has signed New York state bill S5026—known as the Freelance Isn’t Free Act, and intended to protect freelance workers including authors and journalists on contract—into law. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-22 05:00:00 UTC ]
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Eric Adams’ troubles and a potential primary challenge will be front-of-mind at this year’s Somos conference. Continue reading at Crains New York
[ Crains New York | 2023-11-06 20:42:43 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2023-11-02 09:10:33 UTC ]
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Nuanced, true-to-life characters shine a spotlight on issues of class, race, and ethics in the author’s latest novel, 'Come and Get It.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek
[ AdWeek | 2023-10-20 08:00:00 UTC ]
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Young readers flocked to this year's New York Comic Con, where they snapped up early releases, giveaways, and pics with favorite creators. Behind the scenes, concerns about censorship and book banning created controversy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-18 04:00:00 UTC ]
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