When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
News tagged with:
#sales staff
#3% decline
#reach $8
Apple and Google recently held events to showcase new products and services. From a deals perspective, that means some older iPads are hitting new low prices — we even spotted a few modest $30 and $50 discounts on brand new iPad Air and iPad Pro models. Google's latest smartphone, the Pixel 8a,... Continue reading at Engadget
[ Engadget | 2024-05-17 16:39:00 UTC ]
More news stories like this | News stories tagged with:
#tech deals
#all-time low
#kindle scribe
#buying advice
#follow @engadgetdeals
#kindle
The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
More news stories like this | News stories tagged with:
#times square
#cookbook
This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive... Continue reading at Digiday
[ Digiday | 2024-05-14 18:30:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
Conde Nast chief revenue officer Pamela Drucker Mann announced her departure from the media company this morning, according to an internal memo shared by the company. Mann, who joined Conde Nast as the sales director for beauty at Jane magazine in 2005, has served as the... Continue reading at AdWeek
[ AdWeek | 2024-05-14 17:00:24 UTC ]
More news stories like this | News stories tagged with:
#media company
#sales director
#conde nast
Times Square is no stranger to women's bodies, but a particular advertisement recently stirred controversy, reflecting deep societal tensions surrounding motherhood and female sexuality. The ad promoted lactation cookies in a provocative campaign by breastfeeding startup... Continue reading at AdWeek
[ AdWeek | 2024-05-13 20:32:01 UTC ]
More news stories like this | News stories tagged with:
#times square
#female sexuality
#cookbook
The author of 37 published books, Ken Follett will move to Hachette for his next release, after publishing with PRH and Pan Macmillan. The post London and New York: Ken Follett Moves to Hachette appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-13 17:32:44 UTC ]
More news stories like this | News stories tagged with:
#post london
#ken follett
#pan macmillan
#hachette
Paul Auster, the famed American postmodern writer behind 'Smoke,' has died at 77. The bestselling author was diagnosed with cancer in 2022. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-01 14:20:39 UTC ]
More news stories like this | News stories tagged with:
#paul auster
#york trilogy
#bestselling author
The writer of The New York Trilogy, Leviathan and 4 3 2 1 – known for his stylised postmodernist fiction – has died from complications of lung cancer• Paul Auster – a life in quotes• Paul Auster – a life in picturesPaul Auster, the author of 34 books including the acclaimed New York Trilogy, has... Continue reading at The Guardian
[ The Guardian | 2024-05-01 04:02:37 UTC ]
More news stories like this | News stories tagged with:
#author died
#paul auster
#york trilogy
#lung cancer
#american author
Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of sports, news and live events. The company, which houses more than a dozen... Continue reading at AdWeek
[ AdWeek | 2024-04-30 18:00:00 UTC ]
More news stories like this | News stories tagged with:
#live sports
#newfront presentation
#live events
#conde nast
#digital media
The Financial Times has become the latest news organization to strike a deal with OpenAI. In a joint announcement on Monday, the Financial Times and OpenAI said that maker of ChatGPT will use the Financial Times’ journalism to train its AI models and collaborate on developing new AI products and... Continue reading at Engadget
[ Engadget | 2024-04-29 17:32:56 UTC ]
More news stories like this | News stories tagged with:
#financial terms
#$1 million
#$5 million
#generative ai
#ai companies
#data sources
#business insider
#die welt
#le monde
#german publisher
Manga for readers 12 and under is still a small category in the U.S., so it’s big news that Scholastic will begin publishing manga under its Graphix imprint. First up: an updated take on Osamu Tezuka’s Unico series, first published in 1976. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest unicorn
#middle grade
#small category
#big news
#graphix imprint
#osamu tezuka
#manga
#scholastic
Winners at the 2024 L.A. Times Book Prizes included Ed Park for fiction, Ivy Pochoda for mystery/thriller and the pro-Palestinian commencement speaker whose name has become a rallying cry for free speech. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-20 05:08:39 UTC ]
More news stories like this | News stories tagged with:
#ivy pochoda
#rallying cry
#free speech
#times book
According to data released by Spotify, users aged 18-34 make up 57% of the platform's audiobook listeners, while television adaptations such as 'Shōgun' and 'The Talented Mr. Ripley' have prompted a surge in demand for specific titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#data released
#audiobook listeners
#specific titles
#audiobook
The author, known for her “Persepolis” series, is releasing a new illustrated book about the “Woman, Life, Freedom” movement, inspired by the death of Mahsa Amini. Continue reading at The New York Times
[ The New York Times | 2024-04-18 14:44:18 UTC ]
More news stories like this | News stories tagged with:
#marjane satrapi
#illustrated book
PEN's new report shows that book bans continue to rise and continue to target books by or about queer people and people of color. Continue reading at Book Riot
[ Book Riot | 2024-04-16 12:05:00 UTC ]
More news stories like this | News stories tagged with:
#pen america
#book bans
#report shows
#latest book
The genre has departed from classic themes, with new books dealing with war, politics and powerlessness – and sales have risen 54% year-on-yearHorror fiction is having a moment, according to data showing 2023 was a record-breaking year for book sales in the genre.Between 2022 and 2023, sales of... Continue reading at The Guardian
[ The Guardian | 2024-04-04 13:22:32 UTC ]
More news stories like this | News stories tagged with:
#book sales
#record-breaking year
#biggest year
#nielsen