When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
News tagged with:
#sales staff
#3% decline
#reach $8
PEN's new report shows that book bans continue to rise and continue to target books by or about queer people and people of color. Continue reading at Book Riot
[ Book Riot | 2024-04-16 12:05:00 UTC ]
More news stories like this | News stories tagged with:
#pen america
#book bans
#report shows
#latest book
The genre has departed from classic themes, with new books dealing with war, politics and powerlessness – and sales have risen 54% year-on-yearHorror fiction is having a moment, according to data showing 2023 was a record-breaking year for book sales in the genre.Between 2022 and 2023, sales of... Continue reading at The Guardian
[ The Guardian | 2024-04-04 13:22:32 UTC ]
More news stories like this | News stories tagged with:
#book sales
#record-breaking year
#biggest year
#nielsen
Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday
[ Digiday | 2024-03-27 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#sheel shah
#publishing summit
#hearst
Jury comments about the Sunday Times Young Writer-winning debut, 'The New Life,' call Tom Crewe's book, a 'tenderly sensual account of masculine sexuality.' The post London: Tom Crewe Wins the Sunday Times’ Young Writer Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-20 12:50:02 UTC ]
More news stories like this | News stories tagged with:
#post london
#sunday times
#young writer
Gerald Levin, who led Time Warner Media into a disastrous $182 billion merger with the internet provider America Online, has died at the age of 84 Continue reading at ABC News
[ ABC News | 2024-03-15 09:02:35 UTC ]
More news stories like this | News stories tagged with:
#time warner
Planned acquisition by UAE-backed RedBird IMI is being considered by the culture secretaryBusiness live – latest updatesMedia groups have reportedly shown fresh interest in a takeover of the Telegraph and Spectator alongside Redbird IMI, the UAE backed consortium.Bloomberg said Rupert Murdoch’s... Continue reading at The Guardian
[ The Guardian | 2024-03-12 14:46:36 UTC ]
More news stories like this | News stories tagged with:
#news uk
#planned acquisition
#rupert murdoch
#daily mail
#culture secretary
#news corp
Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWA\Media Arts Lab Tokyo, is based on a 1986 manga series by Osamu Tezuka. The story... Continue reading at AdWeek
[ AdWeek | 2024-03-07 14:16:11 UTC ]
More news stories like this | News stories tagged with:
#manga
Praising 'their attentiveness to the world,' the 2024 Sunday Times Young Writer of the Year jury names four authors to its shortlist. The post UK: The Sunday Times Young Writer 2024 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-27 17:20:22 UTC ]
More news stories like this | News stories tagged with:
#post uk
#young writer
The L.A. Times Book Prizes honor 66 works in 13 categories celebrating exceptional writing from authors at all stages of their careers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-02-21 13:00:41 UTC ]
More news stories like this | News stories tagged with:
#yiyun li
#times book
CEO Ben Mandrell tells PW the turnaround strategy was to refocus on the original mission—serving pastors and church leaders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
More news stories like this | News stories tagged with:
‘What Happens Next,’ coming from Thomas Nelson in August, is the first book on the biblical end times by bestselling author and pastor Max Lucado. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#max lucado
#thomas nelson
#bestselling author
Histories of reluctant mayors, edgy newspapers, and scandalous divorces, plus a book of moving conversations with New Yorkers speaking near-dead languages, remind us of the sheer breadth of stories available in the Five Boroughs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
From fan fiction about Disney cartoons having sex to raunchy shows from Hollywood stars, pornographic audio is podcasting’s hottest new trendHave you ever stood at the school gates, waiting to pick up your six-year-old, while secretly listening to fan fiction about Harry Potter and Draco Malfoy... Continue reading at The Guardian
[ The Guardian | 2024-02-12 16:32:24 UTC ]
More news stories like this | News stories tagged with:
#fan fiction
#hollywood stars
#harry potter
Ewan MacGregor's marvelous mustache, a legendary California bookstore is up for sale, and Florida is (sigh) at it again. Continue reading at Book Riot
[ Book Riot | 2024-02-08 15:42:21 UTC ]
More news stories like this | News stories tagged with:
#bookstore
Write-minded: Weekly Inspiration for Writers is currently in its fourth year. We are a weekly podcast for writers craving a unique blend of inspiration and real talk about the ups and downs of the writing life. Hosted by Brooke Warner of She Writes and Grant Faulkner of National Novel Writing... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-22 09:01:33 UTC ]
More news stories like this | News stories tagged with:
#real life
#fourth year
#weekly podcast
#writing life
#grant faulkner
#memoir
Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget
[ Engadget | 2024-01-18 19:16:41 UTC ]
More news stories like this | News stories tagged with:
#hogwarts legacy
#holiday season
#harry potter