When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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Young readers flocked to this year's New York Comic Con, where they snapped up early releases, giveaways, and pics with favorite creators. Behind the scenes, concerns about censorship and book banning created controversy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-18 04:00:00 UTC ]
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These bestselling manga series have sold tens of millions — and sometimes hundreds of millions — of copies worldwide! Continue reading at Book Riot
[ Book Riot | 2023-10-17 10:34:00 UTC ]
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Ed Nawotka discusses how right now, AI needs publishing at least as much as publishing needs AI. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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Editor Martin Baron will discuss "Collision of Power: Trump, Bezos and the Washington Post" at L.A. Times Book Club night at USC. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-11 21:08:41 UTC ]
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It’s 40 years since The Colour of Magic hit the shelves. As newly unearthed short stories are published, fans and friends celebrate the late author’s enduring legacy“Of all the dead authors in the world, Terry Pratchett is the most alive,” said John Lloyd at the author’s memorial in 2015. This... Continue reading at The Guardian
[ The Guardian | 2023-10-07 10:00:09 UTC ]
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The author has returned to the Murdoch empire for his latest book, after a bestselling trilogy on Trump. He discusses power, politics, the media and why a person can be a moron and a geniusImmediately before Michael Wolff published The Fall: The End of the Murdoch Empire, the emperor himself,... Continue reading at The Guardian
[ The Guardian | 2023-09-27 09:00:54 UTC ]
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AI will change the way that we work. Or so says the most fervent purveyors of the tech, which now includes Microsoft. But after seeing ChatGPT, Dall-E, and other AI systems integrated into the latest versions of Windows 11, Office, and the company’s Microsoft 365 platform, I can’t say that... Continue reading at PC World
[ PC World | 2023-09-26 17:00:00 UTC ]
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Superhero movies are a dime a dozen, but the comic book podcast is about to hit its stride. We’ve had a nice, long run of comic book movies and television shows. One after the other, with big actors and even bigger action sequences. Before the end of the year we’ll get Loki Season 2, The... Continue reading at Fast Company
[ Fast Company | 2023-09-26 05:00:00 UTC ]
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Mystery and manga go together like pumpkin spice and warm boba tea (you can thank me later). Here are some new mystery manga you can't miss. Continue reading at Book Riot
[ Book Riot | 2023-09-19 10:30:00 UTC ]
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Looking for a work of science fiction that will make you really think? Welcome to these philosophical sci-fi books! Continue reading at Book Riot
[ Book Riot | 2023-09-15 10:33:00 UTC ]
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The biggest pop culture fan event in North America returns to new fandoms and a fast-changing pop culture events industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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Netflix’s live-action adaptation of Eiichiro Oda’s One Piece, the enormously successful Japanese manga and anime franchise, brings the series to a truly global audience. Continue reading at The Conversation
[ The Conversation | 2023-09-14 20:04:49 UTC ]
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In Alissa Hattman’s debut novel Sift, the world, at first, appears hostile to life, nearly uninhabitable. Skies darken with toxins and smoke. Food, especially produce, is scarce. Drinking water is limited, a result of rivers and other natural bodies that have been poisoned. Fires rage and a... Continue reading at Electric Literature
[ Electric Literature | 2023-09-05 11:00:00 UTC ]
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Sex, Time, and Memory: Annie Ernaux’s Young Man, by Manash Firaq Bhattacharjee Book Reviews [email protected] Mon, 08/21/2023 - 15:04 The Young Man—forthcoming from Seven Stories in September 2023—is Annie Ernaux’s first novel in English... Continue reading at World Literature Today
[ World Literature Today | 2023-08-21 20:04:48 UTC ]
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'Extraordinary Birder' host Christian Cooper brings his memoir 'Better Living Through Birding: Notes From a Black Man in the Natural World' to the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-16 20:59:16 UTC ]
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Jacqueline Wilson is latest writer to wade into debate over changing dated and offensive languageThe publishing industry has been mired in debate in recent years about editing older books to remove content that could be deemed offensive.Even the prime minister became involved in February after... Continue reading at The Guardian
[ The Guardian | 2023-08-14 13:30:39 UTC ]
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Edinburgh Evening News and Yorkshire Evening Post owner is ‘possible participant’ in sale, despite strike ballot and staff exodusA local newspaper publisher facing a staff exodus and a strike ballot over low pay has announced it is considering a bid for the Daily Telegraph.National World, which... Continue reading at The Guardian
[ The Guardian | 2023-08-10 12:57:44 UTC ]
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Damian Barr’s Literary Salon tempts the world’s best writers to read exclusively from their latest greatest works and share their own personal stories. Star guests include Jojo Moyes, John Waters, Yaa Gyasi, Mary Beard, Diana Athill and Louis de Bernières—all in front of a live audience at... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-09 08:58:06 UTC ]
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From classics to modern marvels to young adult adventures, here are the bestselling science fiction books of all time. Continue reading at Book Riot
[ Book Riot | 2023-08-08 10:31:00 UTC ]
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In an August 4 ruling, federal judge M. Casey Rodgers transferred Trump's $50 million copyright suit against Bob Woodward and publisher Simon & Schuster to the Southern District of New York, where Trump was hit with sanctions for filing a frivolous lawsuit earlier this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-08 04:00:00 UTC ]
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