When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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Michelle Pearson and her husband kept a significant development from their guests to ensure their wedding day remained carefree and special. But eventually, they brought others into their secret. Continue reading at CBC
[ CBC | 2022-07-26 08:00:00 UTC ]
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With oral arguments set to begin on August 1, the closely watched case holds major implications for a publishing industry grappling with consolidation and for government regulators facing growing calls for more vigilant antitrust enforcement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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Today in extremely niche literary world factoids: in case you didn’t know (I did not) Zadie Smith has a younger brother named Ben Bailey Smith, an actor and standup who goes by Doc Brown, admires Taylor Swift’s writing ability, and features in Netflix’s new adaptation of Jane Austen’s Persuasion... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-20 16:07:31 UTC ]
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The Netflix adaptation is yet more proof of the long-overlooked novel's newfound popularity. Continue reading at The Washington Post
[ The Washington Post | 2022-07-14 12:00:30 UTC ]
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Libraries from California to North Carolina to Utah to New York have seen their Pride displays challenged or removed this month. Continue reading at Book Riot
[ Book Riot | 2022-06-30 10:41:00 UTC ]
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In a book published last year, Breyer depicted the Supreme Court as an apolitical institution that sticks to its guiding principles. Continue reading at The New York Times
[ The New York Times | 2022-06-29 21:40:47 UTC ]
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“My iPhone must be dead, or secured in a lockbox of some sort,” says the journalist and author, whose latest book is the true-crime collection “Rogues.” Continue reading at The New York Times
[ The New York Times | 2022-06-23 09:00:21 UTC ]
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“My iPhone must be dead, or secured in a lockbox of some sort,” says the journalist and author, whose latest book is the true-crime collection “Rogues.” Continue reading at The New York Times
[ The New York Times | 2022-06-23 09:00:21 UTC ]
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The science fiction author drew a standing ovation from the Ci10 audience as she discussed her childhood and start as a writer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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Four writers and one bookseller gathered over Zoom to make a list devoted to fiction in which the city is more than mere setting. Continue reading at The New York Times
[ The New York Times | 2022-06-22 09:08:54 UTC ]
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Pulitzer winner Geraldine Brooks’s latest book is a sweeping tale that uses the true story of a famous 19th-century racehorse to explore the roots and legacy of enslavement. Continue reading at The Washington Post
[ The Washington Post | 2022-06-17 13:11:51 UTC ]
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Pym’s novels — witty tales of domestic life in British villages — have been compared to the works of Jane Austen. I see a link to Joyce, too. Continue reading at The Washington Post
[ The Washington Post | 2022-06-14 12:00:00 UTC ]
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The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post
[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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We’ve said it many, many times before and we’ll say it many, many times again: libraries represent the best of America. Today’s entry: the New York Public Library will give away 500,000 books this summer to help kids, teens, and families build their at-home libraries. In addition to English,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-09 14:17:10 UTC ]
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There's no universal model of leadership, David Gergen argues, presenting an array of examples to inspire readers. Continue reading at The Washington Post
[ The Washington Post | 2022-06-03 12:00:43 UTC ]
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After being introduced as a bill back in February, the Freelance Isn't Free Act has been passed in New York State. The law is intended to establish and enhance the rights of freelance workers including authors, journalists, and other writers on contract. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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Study is a vital part of any scholastic journey. But not all methods are the same. Some, indeed, are far more effective than others. Want to put yourself in a better position to excel? Then the 2022 Perfect Score Academic Success Master Class Bundle is a must-buy, especially as it’s on sale... Continue reading at PC World
[ PC World | 2022-06-01 23:38:22 UTC ]
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Huw Lemmey and Ben Miller, hosts of a popular podcast, take a look at history through the lens of problematic gay figures. Continue reading at The Washington Post
[ The Washington Post | 2022-05-31 13:59:29 UTC ]
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Let’s take a deep dive into what makes book adaptations good and take a look at some of the best recent book adaptations you can watch! Continue reading at Book Riot
[ Book Riot | 2022-05-27 10:38:00 UTC ]
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Pico Iyer, Maggie Shipstead, Michelle Tea and Colleen Kinder discuss 'Letter to a Stranger' at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-05-26 21:35:13 UTC ]
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