When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
News tagged with:
#sales staff
#3% decline
#reach $8
The bill, should it become law, would build upon the similarly-named act implemented in New York City in 2017, expanding the protections for freelancers state-wide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#bill introduced
#freelance isn
#york state
Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week
[ Media Week | 2022-02-17 16:49:49 UTC ]
More news stories like this | News stories tagged with:
#magazine abcs
#readers turn
#hearst
Photo credit: Nigel DaviesSunday Times Charlotte Aitken Young Writer of the Year Award marks the 30th anniversary with one of it's most decorated shortlists to date:• Irish novelist Megan Nolan for her darkly funny debut novel Acts of Desperation;• US-based writer Anna Beecher for her novel... Continue reading at British Council global
[ British Council global | 2022-02-16 14:40:41 UTC ]
More news stories like this | News stories tagged with:
#photo credit
#30th anniversary
#cal flyn
#decision made
#prize money
#london library
#digital edition
#british council
#literary editor
#award-winning author
#debut novel
#young writer of the year award
Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. The post The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-15 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade desk
#publishers including
‘Power of the Dog’ author Thomas Savage died in obscurity. It’s time to honor his work. Continue reading at The Washington Post
[ The Washington Post | 2022-02-15 12:00:36 UTC ]
More news stories like this |
At the risk of reigniting the Sally Rooney Discourse—today, Hulu and BBC Three released a few early images from their upcoming adaptation of Sally Rooney’s bestselling first novel Conversations With Friends, which will premiere sometime this spring. (If you somehow don’t know what this novel is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-04 13:53:52 UTC ]
More news stories like this | News stories tagged with:
#sally rooney
#first novel
The UK’s largest independent bookshop chain Blackwell's is up for sale for the first time in its 143-year history. Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 12:20:05 UTC ]
More news stories like this | News stories tagged with:
#independent bookshop
The Broadway star is writing a memoir with the help of a journalist who encouraged her to share what she’s really like, alter ego and all. Continue reading at The New York Times
[ The New York Times | 2022-01-28 20:55:08 UTC ]
More news stories like this | News stories tagged with:
#chita rivera
#alter ego
#memoir
From josei manga to historical stories, these manga about love will keep you swooning to the final panel. Continue reading at Book Riot
[ Book Riot | 2022-01-28 11:34:00 UTC ]
More news stories like this | News stories tagged with:
#final panel
#manga
In an overcrowded market with the proliferation of streaming platforms alongside the traditional broadcaster, creating content based on previous IP is an ever-growing trend (see today’s news piece on Netflix). Continue reading at The Bookseller
[ The Bookseller | 2022-01-26 02:33:21 UTC ]
More news stories like this |
5 things to know about Stephanie Land and "Maid: Hard Work, Low Pay, and a Mother's Will to Survive." Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-25 21:00:21 UTC ]
More news stories like this | News stories tagged with:
#stephanie land
#hard work
#low pay
#times book
The shortlist for the 2021 Sunday Times Charlotte Aitken Trust award includes poetry, nonfiction, and three novels. The post The UK’s Sunday Times Young Writer Award Names Its 2021 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-25 12:58:34 UTC ]
More news stories like this | News stories tagged with:
#young writer
The Sunday Times Charlotte Aitken Trust Young Writer of the Year Award shortlist has been revealed featuring Megan Nolan, Costa Prize-winning Caleb Azumah Nelson and Cal Flynn among others. Continue reading at The Bookseller
[ The Bookseller | 2022-01-23 07:16:43 UTC ]
More news stories like this | News stories tagged with:
#azumah nelson
#young writer of the year award
#young writer
For the first time on record, picture books outsold fiction for young readers through the TCM, after clawing back a huge deficit. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 08:33:40 UTC ]
More news stories like this | News stories tagged with:
#young love
#young readers
If you chart the shift in the BookScan era of the publishing into Children’s & Young Adult Non-Fiction (CYANF), you see it evolving from, broadly, a more schools-book focused sector to one in which the vast bulk of the revenue is derived from trade titles. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 07:28:02 UTC ]
More news stories like this | News stories tagged with:
#big dreams
#trade titles
#bookscan
The latest book by Benjamin Zephaniah follows a Trinidadian woman who boarded the Windrush to pursue her singing dream. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 07:13:29 UTC ]
More news stories like this | News stories tagged with:
#history books
#benjamin zephaniah
Legend Times is to move all of its publishing companies from Booksource to Macmillan Distribution (MDL). Continue reading at The Bookseller
[ The Bookseller | 2022-01-20 13:14:03 UTC ]
More news stories like this | News stories tagged with:
#publishing companies
#macmillan
Record sales show that even the ability to carry thousands of books in one portable electronic device is not enoughIn 2009, when Amazon’s Kindle ebook was launched in the UK, it seemed impossible to imagine that a dozen years later booksellers would be reporting a record year of sales of... Continue reading at The Guardian
[ The Guardian | 2022-01-15 17:00:27 UTC ]
More news stories like this | News stories tagged with:
#printed books
#book readers
#kindle ebook
#dozen years
#record year
#months early
#figures show
#tech companies
#printed word
#kindle
A memoir by a man who has drawn caricatures for the greatest editors is a treasure trove of the American mid-century modernAt 92, Edward Sorel is the grand old man of New York magazines. For 60 years, his blistering caricatures have lit up the pages of Harper’s, the Atlantic, Esquire, Time,... Continue reading at The Guardian
[ The Guardian | 2022-01-15 07:00:17 UTC ]
More news stories like this | News stories tagged with:
#golden ages
#treasure trove
#rolling stone
#tina brown
#david remnick
#memoir
Science fiction is full of computer programmes and androids who fall afoul of the plots of some of Shakespeare’s most brutal tragedies. Continue reading at The Conversation
[ The Conversation | 2022-01-14 13:00:02 UTC ]
More news stories like this | News stories tagged with:
#science fiction