When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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Raven Books has landed Lady Macbethad, a historical novel exploring the "real Lady Macbeth" set in medieval Scotland, and a second title by debut author Isabelle Schuler. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 15:28:38 UTC ]
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After a year’s hiatus due to the Covid-19 pandemic, New York Comic Con returned to New York City's Javits Convention October 7-10, and welcomed back thousands of fans to the newly expanded convention center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-19 04:00:00 UTC ]
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The Queen’s Gambit, Bridgerton, Mindhunter, Maid: Netflix has a track record of turning books into hit television series. And though popular adaptations often drum up interest in their source material—after the show premiered, Walter Tevis’s The Queen’s Gambit landed on the New York Times... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-13 18:00:07 UTC ]
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It’s now more apparent than ever that security is a critical aspect of IT infrastructure, and that devastating data breaches can occur from simple network line hacks. As shown in this book, combining the latest version of Python with an increased focus on network security can help you to level... Continue reading at Betanews
[ Betanews | 2021-10-13 17:39:30 UTC ]
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Sally Rooney has turned down a bid from an Israeli publisher to translate her most recent novel, Beautiful World, Where Are You, into Hebrew, due to her stance on the conflict in Palestine. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 12:12:35 UTC ]
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New York Comic Con returned to the Javits Convention October 7-11, welcoming back tens of thousands of fans to the newly expanded convention center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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Director/writer Mike Flanagan has quickly made a name for himself as a horror maestro. The man behind Netflix’s hit anthology series The Haunting and the recently released Midnight Mass is set to adapt Edgar Allan Poe’s “The Fall of the House of Usher.” Although there isn’t a release date yet,... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-07 19:14:29 UTC ]
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On Oct. 25, join The New York Times Book Review and special guests for performances of favorite letters and reviews from the archives, trivia and more. Continue reading at The New York Times
[ The New York Times | 2021-10-07 16:09:57 UTC ]
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Sarah Phelps will adapt Jackie Collins’ Lovers & Gamblers (S&S) as a major new television series. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 21:38:50 UTC ]
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Love listening to audiobooks at 1.25 or 1.5 or even 2 times the speed? Here's your challenge to slow down and listen with intention. Continue reading at Book Riot
[ Book Riot | 2021-10-04 10:39:00 UTC ]
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Carlo Collodi’s version of Donkey Skin, by French author Charles Perrault, will appear in a new collection of Italian fairytalesCarlo Collodi is remembered today for Pinocchio, his 1881 children’s story about a puppet who turns into a real boy, immortalised on screen by Disney. Now another... Continue reading at The Guardian
[ The Guardian | 2021-10-01 13:46:15 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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The team behind the Canadian Guest of Honour programme at the Frankfurt Book Fair has had to be patient and nimble, but the nation’s time in the spotlight is finally upon us. Continue reading at The Bookseller
[ The Bookseller | 2021-09-30 21:51:47 UTC ]
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Some of today’s best-loved books — think “Catch-22,” “Tender Is the Night” and even “Anne of Green Gables” — had a rocky reception in our pages. Continue reading at The New York Times
[ The New York Times | 2021-09-29 09:00:26 UTC ]
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In our series “Can Writing Be Taught?” we partner with Catapult to ask their course instructors all our burning questions about the process of teaching writing. This month we’re featuring Made in China author Anna Qu, who will be leading a year-long Online Memoir Generator for writers of color... Continue reading at Electric Literature
[ Electric Literature | 2021-09-28 11:00:00 UTC ]
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From the magazine’s archive: a selection of short stories and nonfiction from the magazine that have been adapted into films. Continue reading at New Yorker
[ New Yorker | 2021-09-26 10:00:00 UTC ]
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The Bookseller's Disability Issue is published today, guest-edited by author Claire Wade who has called on the trade to harness its adaptability to bring real change for people with disabilities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 08:30:53 UTC ]
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Holly Smale, bestselling author of the Geek Girl series, discusses how autistic characters, and authors, should no longer be seen as ‘niche’ Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 18:27:19 UTC ]
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In a Zoom chat with agents, Penguin Random House CEO Markus Dohle said that, following the approval of PRH's purchase of Simon & Schuster, editors at the two houses will be able to bid for the same book—even if they are the only publishers interested in the title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
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‘Talk to Me,’ by T.C. Boyle, was inspired by a 1970s experiment in which researchers tried to teach a young chimpanzee American Sign Language. Continue reading at The Washington Post
[ The Washington Post | 2021-09-20 12:00:00 UTC ]
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