When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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The New York Public Library made four banned books available nationwide on SimplyE, its free-reader app. The titles include Speak by Laurie Halse Anderson, King and the Dragonflies by Kacen Callender, Stamped: Racism, Antiracism, and You by Jason Reynolds and Ibram X. Kendi and Catcher in the... Continue reading at Engadget
[ Engadget | 2022-04-13 23:48:05 UTC ]
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Amy Winehouse was an avowed bookstore browser and book-lover—in a 2007 interview, she told The Guardian that she never traveled without a good book. “I read a lot when I’m travelling and always have a couple of books on the go.” If you’re interested in perusing the late singers collection, you... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-13 19:15:56 UTC ]
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If you're in search of more of the best short stories of all time, start with this list to build your to-read list! Continue reading at Book Riot
[ Book Riot | 2022-04-05 10:32:00 UTC ]
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The decision in New York City set off a wave of returns, accompanied by bashful notes of apology and gratitude. Continue reading at The New York Times
[ The New York Times | 2022-03-31 14:46:31 UTC ]
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The Toy Association, the trade group serving the $32.6 billion toy industry, has announced that Toy Fair New York will return after its Covid hiatus, but not until September 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-31 00:00:00 UTC ]
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If I could, I’d delve into undeservedly forgotten novels, works of intellectual history and biography -- and so much more Continue reading at The Washington Post
[ The Washington Post | 2022-03-30 16:51:25 UTC ]
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Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News
[ ABC News | 2022-03-29 21:47:16 UTC ]
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Amazon's latest Kindle Paperwhite is one of the nicest (and newest) e-readers out there, and you can now pick one up at an all-time low. It's on sale for just $105, for a savings of $35 (25 percent) off the regular $140 price. You'll also find deals on the regular Kindle with a built-in front... Continue reading at Engadget
[ Engadget | 2022-03-22 10:35:35 UTC ]
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With more than 4,000 library workers and advocates expected to attend, library leaders say this week's Public LIbrary Association conference, the largest in-person library gathering since February 2020, feels like a sign of renewal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-21 04:00:00 UTC ]
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A new biography highlights a woman whose buildings range from modest bungalows to the sprawling mansion of publishing tycoon William Randolph Hearst. Continue reading at The Washington Post
[ The Washington Post | 2022-03-19 12:00:49 UTC ]
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The tools and scope of the digital world present unprecedented challenges for intelligence agencies, Amy B. Zegart writes. Continue reading at The Washington Post
[ The Washington Post | 2022-03-18 12:00:04 UTC ]
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Susan Straight's "Mecca" shows a Southern California that's far from the glitz of Hollywood. Continue reading at The Washington Post
[ The Washington Post | 2022-03-15 12:11:02 UTC ]
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Market value increases by nearly £1bn as Apollo considers improved cash offer after £6.4bn deal rejectedPearson’s market value jumped by as much as a fifth after a US private equity group said it was considering making an improved cash offer after the educational publisher’s rejection of a... Continue reading at The Guardian
[ The Guardian | 2022-03-11 13:22:21 UTC ]
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The New York Book Forum, a nonprofit organization focused on expanding connections between the book industry and the general public and encouraging literacy, has formed less than two months after the Book Industry Guild of New York shut its doors after 97 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
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In the first event of ABA's Snow Days conference, game designer Jane McGonigal led more than 500 participants in a few rounds of “mental time travel,” in which she asked listeners, among other things, to peer 10 years ahead to everyone's collective future in bookselling, Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-09 05:00:00 UTC ]
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A recently circulated petition asking the 'New York Times' to introduce three children's nonfiction lists has been declined. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-08 05:00:00 UTC ]
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As women writers adapted to a changing post-WWII job market, so too did they adapt in their work, translating their skills into writing suspense for television and turning short stories into screenplays. In her essay on adaptation and “gendered discourses,” Shelley Cobb writes that “feminist... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-28 09:50:01 UTC ]
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Jane Goodall joins the L.A. Times Book Club to discuss 'The Book of Hope: A Survival Guide for Trying Times.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-02-25 23:21:39 UTC ]
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Exciting news for Hayao Miyazaki fans: Shuna’s Journey, a 1983 graphic novel by Miyazaki, will receive an English-language release in the U.S. late this year. First Second, a Macmillan imprint, will publish the work on November 1st. Alex Dudok de Wit will translate, and will write a new... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-25 18:53:27 UTC ]
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The awards recognize outstanding literary achievements in 12 categories, with winners to be announced at USC in-person on April 22. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-02-23 14:00:04 UTC ]
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