When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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A novel by Jai Chakrabarti follows two productions of a play staged decades apart as acts of resistance. Continue reading at The Washington Post
[ The Washington Post | 2021-09-14 13:00:00 UTC ]
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Lucy Caldwell has been shortlisted for the BBC National Short Story Award for the third time, in a year dominated by new voices. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 09:37:40 UTC ]
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Canongate has signed the first Radiohead books from lead vocalist Thom Yorke and artist Stanley Donwood. Continue reading at The Bookseller
[ The Bookseller | 2021-09-07 15:39:20 UTC ]
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From the acclaimed author of novels and short stories, 'Harrow' is a magnificent, moving story about people picking up the pieces of apocalypse. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-09-07 13:00:01 UTC ]
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“Happy Hour,” a debut novel by Marlowe Granados, follows a pair of thrifty, stylish and nimble young women navigating the big city. Continue reading at The New York Times
[ The New York Times | 2021-09-07 09:00:04 UTC ]
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David Rooney explores how ideas about time have shaped cultures and consciousness. Continue reading at The Washington Post
[ The Washington Post | 2021-09-03 12:00:00 UTC ]
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This year's fall regional trade shows will take place as questions abound over how the rest of 2021 will play out. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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Trigger warning: unpopular opinion. I have long despised the idea of writers’ retreats. I entirely agree with the concept itself but felt it was in desperate need of diversification in order to suit different personality types and minds. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 05:17:10 UTC ]
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Now might be a good time to buy an e-reader for school — or that end-of-summer vacation. Amazon has cut the price of the ad-supported 8GB Kindle Paperwhite to an all-time low of $71 in a one-day-only sale, well below the official $130 sticker. That's lower than what we saw just two weeks... Continue reading at Engadget
[ Engadget | 2021-08-29 15:44:54 UTC ]
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The Booker Prize finalist’s new autobiography is about finding an ideal home — and so much more. Continue reading at The Washington Post
[ The Washington Post | 2021-08-26 15:28:58 UTC ]
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Octopus Books imprint Aster has acquired Fear Less, Live More by two-time GB Olympian Aimee Fuller. Continue reading at The Bookseller
[ The Bookseller | 2021-08-20 08:49:30 UTC ]
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Nine Eight, Bonnier Books UK's new music imprint, will publish Being Britney: Pieces of a Modern Icon by Jennifer Otter Bickerdike in November 2021, the first book to provide a "sympathetic yet objective re-examination of Britney Spears' cultural impact". Continue reading at The Bookseller
[ The Bookseller | 2021-08-19 02:29:30 UTC ]
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Flint Books, an imprint of The History Press, has acquired two "urgent and instructive" titles on sustainability and climate change to publish in time for the COP26 summit in October. Continue reading at The Bookseller
[ The Bookseller | 2021-08-18 22:17:00 UTC ]
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Fiona Sampson’s biography reads like a thriller, a memoir and a provocative piece of literary fiction. Continue reading at The Washington Post
[ The Washington Post | 2021-08-17 12:00:00 UTC ]
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HarperNorth has acquired a book on regional inequality in the UK by journalist Sam Bright, chief politics and investigations reporter for Byline Times. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 10:36:32 UTC ]
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The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
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The U.S. Department of Labor's American Time Use survey found that the time Americans spent reading daily increased 21% in the May-December period in 2020 over the comparable period in 2019, rising to 34 minutes per day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-29 04:00:00 UTC ]
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Lauren Child's latest story focuses on Christmas in a Clarice Bean story that is full of empathy and hope Continue reading at The Bookseller
[ The Bookseller | 2021-07-17 02:08:43 UTC ]
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Graeme Macrae Burnet was picked out by the literary spotlight when his second novel, His Bloody Project, was shortlisted for the Booker Prize in 2016. Published by small indie Saraband, it tells of a brutal triple murder in the remote Scottish Highlands in 1869 via witness statements, a memoir... Continue reading at The Bookseller
[ The Bookseller | 2021-07-16 17:48:55 UTC ]
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