Reading Time Rose 21% in Second Half of 2020

The U.S. Department of Labor's American Time Use survey found that the time Americans spent reading daily increased 21% in the May-December period in 2020 over the comparable period in 2019, rising to 34 minutes per day. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-07-29 04:00:00 UTC ]

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New Lee & Low Diversity Baseline Survey Finds Minor Changes

The third edition of the survey found the industry to be slightly more diverse in terms of its racial and gender makeup than it was four years ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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Report finds YouTube more popular than TikTok for young book buyers

Despite recent stories about the popularity of BookTok, Neilsen’s survey found more of those aged between 14-25 searched YouTube for new reads YouTube trumps TikTok as the most popular online platform for young people to discover new books, according to a report by Nielsen BookData.Nielsen,... Continue reading at The Guardian

[ The Guardian | 2023-08-07 14:48:11 UTC ]
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Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen. Continue reading at Digiday

[ Digiday | 2023-05-05 04:01:00 UTC ]
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Reading Time Rose 21% in Second Half of 2020

The U.S. Department of Labor's American Time Use survey found that the time Americans spent reading daily increased 21% in the May-December period in 2020 over the comparable period in 2019, rising to 34 minutes per day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-29 04:00:00 UTC ]
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Privacy Scandals Haven’t Dented Social Media Use, According to New Pew Report

News about rampant misinformation, dubious data practices and censorship accusations haven't done much to turn Americans off social media over the past few years, according to a Pew Research report published today. The survey found that the share of U.S. adults on Facebook, LinkedIn, Twitter and... Continue reading at AdWeek

[ AdWeek | 2019-04-11 00:00:00 UTC ]
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AOL Says 92% of Marketers Use Programmatic Despite Persisting Challenges

AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle on where advertisers, publishers and agencies stood on programmatic ad buying, it surveyed a selection of them—with most representing... Continue reading at AdWeek

[ AdWeek | 2014-08-13 00:00:00 UTC ]
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E-books vs. print: Most parents prefer reading paper books to their children

A new survey found that more than 70 percent of parents still prefer print books to the iPad when it comes to reading to children. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-09-20 00:00:00 UTC ]
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