When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
News tagged with:
#sales staff
#3% decline
#reach $8
The Radio 2 Book Club, now marking 10 years on air, is moving to a prime-time daytime slot on Steve Wright's show. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 12:29:27 UTC ]
More news stories like this | News stories tagged with:
#book club
She published her first book in her 40s and became the biggest selling author of the past decade in any genre – The Gruffalo alone has sold 13m copies. How did this former busker make it so big?The room where the children’s author Julia Donaldson writes – the heart of her vast picture book... Continue reading at The Guardian
[ The Guardian | 2020-12-17 06:00:31 UTC ]
More news stories like this | News stories tagged with:
#local bookshop
#recently bought
#jacqueline wilson
#favourite author
#famous creation
#ladybird heard
#picture book
BBC One has commissioned a four-part adaptation of Kate Atkinson’s Costa Award-winning Life After Life from House Productions. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 01:13:20 UTC ]
More news stories like this | News stories tagged with:
#kate atkinson
Watch Karla Cornejo Villavicencio and Marcelo Hernandez Castillo at the L.A. Times Book Club Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-12-16 02:55:22 UTC ]
More news stories like this | News stories tagged with:
#times book
The Frankfurt Book Fair New York office is closing this month, its business to be handled from Frankfurt. Publishing Perspectives continues. The post Buchmesse Restructuring: Frankfurt Book Fair New York Office Closing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-09 15:16:12 UTC ]
More news stories like this | News stories tagged with:
#york office
#frankfurt book fair
This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-12-08 19:30:47 UTC ]
More news stories like this | News stories tagged with:
#digiday awards
#tumultuous year
#martin agency
#modern history
#digital media
This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-12-08 19:30:47 UTC ]
More news stories like this | News stories tagged with:
#digiday awards
#tumultuous year
#martin agency
#modern history
#digital media
Wellcome Collection and Profile Books will publish An Extra Pair of Hands by Kate Mosse, her own "deeply personal" story of finding herself, in middle age, caring for her relatives. Continue reading at The Bookseller
[ The Bookseller | 2020-12-02 21:14:32 UTC ]
More news stories like this | News stories tagged with:
#wellcome collection
#profile books
#kate mosse
#deeply personal
#middle age
Former U.S. Poet Laureate Natasha Trethewey’s Memorial Drive—a harrowing memoir of a daughter reckoning with the brutal murder of her mother at the hands of her stepfather—has been optioned by Sony Pictures Television for development as a drama series. Recently heralded by the Washington Post... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-02 20:31:46 UTC ]
More news stories like this | News stories tagged with:
#natasha trethewey
#memorial drive
#harrowing memoir
#brutal murder
#drama series
#literary hub
#memoir
BBC Audio will release the BBC Radio 4 adaptation of Neil Gaiman’s The Sleeper and the Spindle as a digital download in January 2021, with an exclusive introduction from the author. Continue reading at The Bookseller
[ The Bookseller | 2020-11-30 14:33:55 UTC ]
More news stories like this | News stories tagged with:
#neil gaiman
#digital download
Nigel Jones, formerly of Ottakar's and the Totnes Bookshop, and his wife Claire Jones, a former W H Smith children's buyer, are to open their own independent bookshop in Totnes, two weeks before Christmas. Continue reading at The Bookseller
[ The Bookseller | 2020-11-30 12:29:44 UTC ]
More news stories like this | News stories tagged with:
#totnes bookshop
#bookshop
#w h smith
The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 22:33:33 UTC ]
More news stories like this | News stories tagged with:
#open university
#post-covid market
#palgrave macmillan
#macmillan
Two recently published and appealingly idiosyncratic memoirs reflect this week’s autumnal spirit. Continue reading at The Washington Post
[ The Washington Post | 2020-11-25 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#recently published
The parts of J.D. Vance’s controversial memoir that didn’t make it into the movie. Continue reading at Slate
[ Slate | 2020-11-24 17:07:44 UTC ]
More news stories like this | News stories tagged with:
#ron howard
#controversial memoir
#memoir
Through the end of November, Criterion films are 50% off at Barnes and Noble. Grab one (or many) of these adaptations. Continue reading at Book Riot
[ Book Riot | 2020-11-23 11:40:00 UTC ]
More news stories like this |
Eileen Robinson and Move Books are inspiring middle graders to find joy in reading through diverse characters and exciting stories. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#diverse stories
#move books
#diverse characters
Scotland's National Book Awards will not go ahead this year and will be delayed until 2021 after a funding application to Creative Scotland was unsuccessful, its organisers have confirmed. Continue reading at The Bookseller
[ The Bookseller | 2020-11-23 04:05:52 UTC ]
More news stories like this | News stories tagged with:
#creative scotland
Former rivals to star in Leveson-style inquiry into mogul’s near-monopoly of the country’s mediaIn high public office, both men lived and died at the word of the world’s most influential media mogul, Rupert Murdoch. But now two former Australian prime ministers are at the vanguard of a campaign... Continue reading at The Guardian
[ The Guardian | 2020-11-22 07:30:15 UTC ]
More news stories like this | News stories tagged with:
#murdoch empire
#rupert murdoch
#kevin rudd
#malcolm turnbull
#news corp
Research shows action is needed to get more kids reading for pleasure – especially those from disadvantaged and minority backgrounds. Continue reading at The Conversation
[ The Conversation | 2020-11-20 16:53:51 UTC ]
More news stories like this | News stories tagged with:
#marcus rashford
#book club
Roald Dahl holds a special place in my childhood. I still have vivid memories of reading Charlie and the Chocolate Factory and Matilda in school (we even read his rather unsavory memoir Boy; his accounts of boarding school bullying haunt me to this day!) and of watching the delightful early ’90s... Continue reading at Electric Literature
[ Electric Literature | 2020-11-20 12:00:50 UTC ]
More news stories like this | News stories tagged with:
#definitive ranking
#special place
#chocolate factory
#electric literature
#memoir