When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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Troy Young, president of Hearst Magazines, resigned today after a damning New York Times profile detailed inappropriate workplace behavior. Young reportedly made rude, sexually offensive jokes and fostered what employees described as a toxic culture among Hearst Magazines' brands, including... Continue reading at AdWeek
[ AdWeek | 2020-07-24 00:32:53 UTC ]
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Faber is to publish a graphic novel adaptation of Jason Reynolds' Long Way Down, with artwork by Danica Novgorodoff. Continue reading at The Bookseller
[ The Bookseller | 2020-07-23 23:49:47 UTC ]
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At Cosmopolitan staff meetings, workers complain of discrimination and tokenism. Former employees say Hearst Magazines president Troy Young made sexually offensive remarks. Continue reading at The New York Times
[ The New York Times | 2020-07-22 15:31:50 UTC ]
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Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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Elliott developed his London listings and culture magazine into a ‘global media empire’Tony Elliott, the founder of the events listings magazine Time Out, has died after a long illness, the magazine has said.The 73-year-old set up the magazine in London in 1968 and grew it into a major... Continue reading at The Guardian
[ The Guardian | 2020-07-17 18:46:36 UTC ]
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Recently, Dario Calmese, a Black artist, photographed the actress Viola Davis for the cover of Vanity Fair. The cover was released yesterday. The photo that adorns it is based on “The Scourged Back,” an image, from 1863, of Gordon, a man who escaped slavery and whose back had been lacerated by... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-07-15 12:08:12 UTC ]
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The 40th annual Los Angeles Times Book Prizes were announced today on Twitter. The prizes are given in 12 categories, and titles from Penguin Random House took home six. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-14 04:00:00 UTC ]
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Author Gill Lewis has been shortlisted for a fifth time in the Little Rebels Award's eight-year history for The Closest Thing to Flying (OUP). Continue reading at The Bookseller
[ The Bookseller | 2020-07-14 03:33:09 UTC ]
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Review of ‘Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man’ by Mary L. Trump Continue reading at The Washington Post
[ The Washington Post | 2020-07-09 13:20:12 UTC ]
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The following is excerpted from The Great Gatsby: The Graphic Novel. * __________________________________ From The Great Gatsby: The Graphic Novel by F. Scott Fitzgerald. Copyright © 1925 by Charles Scribner’s Sons. Copyright renewed 1953 by Frances Scott Fitzgerald Lanahan. Adapted Text and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-09 08:47:44 UTC ]
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In the midst of a multi-pronged crisis, it’s not easy to get a lay of the land – much less predict what tomorrow looks like. But right now publishers are forced to do that every day. At the Digiday Publishing Summit Live, publishers and media execs convened virtually to take a step back, talk... Continue reading at Digiday
[ Digiday | 2020-07-06 04:01:00 UTC ]
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Judge Mary Kay Vyskocil has set August 6 at 11 a.m. for oral argument on a Barnes & Noble motion to knock out two of the most dangerous—and potentially costly—claims in a lawsuit filed against the retailer by fired CEO Demos Parneros in August of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-06 04:00:00 UTC ]
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Niamh Campbell has been awarded the Sunday Times Audible Short Story Award for her "original and touching" piece "Love Many". Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 16:30:36 UTC ]
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Among the key points in a 20-page brief, Simon & Schuster lawyers point out the obvious: that the publisher is not a party to and is not bound by any confidentiality agreement agreed to by the Trump family. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-01 04:00:00 UTC ]
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Barnes & Noble Education said it was surprised to learn that Outerbridge Capital, which owns 13.5% of the company, plans to nominate four of its own candidates to run for B&NE's board of directors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-30 04:00:00 UTC ]
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Throughout my life I’ve been a fan of Mind Body Spirit (MBS) books; in fact, I’m curently at book proposal stage for my own. In recent times, however, I have been less inclined to get excited about the launches I get invited to. Despite the camaraderie of fellow writers, the very visible lack of... Continue reading at The Bookseller
[ The Bookseller | 2020-06-29 03:20:51 UTC ]
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The dismissal is certainly not the end of the road, however, as Trump family attorneys are likely re-file their motion for a restraining order in a proper venue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
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Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek
[ AdWeek | 2020-06-23 19:36:48 UTC ]
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