For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using ad-blocking software.People grew familiar with the concept of ad blockers and the ethical debate surrounding the issue as the software slowly spread across desktops. But ad blockers received a huge boost in profile and became a critical issue in mobile just a few weeks ago, when Apple included support for mobile ad blockers in iOS 9.While European publishers and broadcasters attempt to battle ad blockers in court, there's much that can be done within the advertising industry to meet the needs of consumers who crave a better digital experience, ads and all. Ad design in particular is evolving to meet the needs of a generation of cross-screen consumers with little incentive to block ads, given the right type of ad experience. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
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In an unusually massive reply brief, Trump family attorney Charles B. Harder ripped publisher Simon & Schuster for rushing ahead with the publication of Mary L. Trump’s explosive tell-all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
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Judge Alan Scheinkman held that because Simon & Schuster is not a party to the confidentiality agreement at the heart of the case, they could not be restrained from going ahead with planned publication of Mary J. Trump's book without a full hearing of the facts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-02 04:00:00 UTC ]
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Simon & Schuster chief Jonathan Karp asserts the right to publish and attests that the house is unaware of impediments to Mary Trump publishing her book. The post Simon & Schuster’s Mary Trump Book Temporarily Blocked by Restraining Order appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-01 13:49:34 UTC ]
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Among the key points in a 20-page brief, Simon & Schuster lawyers point out the obvious: that the publisher is not a party to and is not bound by any confidentiality agreement agreed to by the Trump family. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-01 04:00:00 UTC ]
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A New York state judge has temporarily blocked Mary Trump and Simon & Schuster from "publishing, printing or distributing" her memoir Too Much and Never Enough: How My Family Created the World's most Dangerous Man. Continue reading at The Bookseller
[ The Bookseller | 2020-06-30 20:33:21 UTC ]
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In a victory for President Trump, New York State Supreme Court justice Hal B. Greenwald has issued an order to show cause and a temporary restraining order blocking publication of Mary L. Trump's forthcoming tell-all, 'Too Much and Never Enough.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-30 04:00:00 UTC ]
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The Trump family has filed a new lawsuit in the US to block the publication of Mary Trump's forthcoming exposé. It comes after Queen's County Surrogate Court dismissed the first motion on 23rd June. Continue reading at The Bookseller
[ The Bookseller | 2020-06-29 21:41:26 UTC ]
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Robert Trump takes his bid to stop publication of Mary Trump’s Too Much and Never Enough to the New York supreme courtDonald Trump’s brother is making a second attempt to block publication of the much-anticipated book by their niece Mary Trump, about “the damaged man who currently occupies the... Continue reading at The Guardian
[ The Guardian | 2020-06-29 11:28:44 UTC ]
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Less than a day after the Queens County Surrogate's Court dismissed his initial June 23 motion, President Donald J. Trump's brother, Robert S. Trump, filed a new lawsuit in the New York State Supreme Court in Dutchess County, once again seeking to block publication of Mary L. Trump's forthcoming... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-28 04:00:00 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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The Trump family is reportedly seeking a court order to block the president's niece, Mary L Trump, and Simon & Schuster from publishing memoir Too Much and Never Enough: How My Family Created the World's Most Dangerous Man. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 12:16:46 UTC ]
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The dismissal is certainly not the end of the road, however, as Trump family attorneys are likely re-file their motion for a restraining order in a proper venue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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The suit, filed in Queens County (NY) Surrogate’s Court, seeks to enjoin Trump’s niece Mary L. Trump and her publisher, Simon & Schuster, from proceeding with the publication of 'Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man', citing a sweeping... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-23 04:00:00 UTC ]
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A federal judge ruled Saturday that former U.S. national security adviser John Bolton can move forward in publishing his tell-all book despite efforts by the Trump administration to block the release because of concerns that classified... Continue reading at CBC
[ CBC | 2020-06-20 14:56:06 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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The memoir reportedly depicts Trump as caring more about re-election than US national security. No wonder he wants to quash itOn Tuesday, the Trump administration asked a federal judge to block publication of John Bolton’s The Room Where It Happened, the former national security adviser’s... Continue reading at The Guardian
[ The Guardian | 2020-06-17 06:30:46 UTC ]
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Citing irreparable injury, the Department of Justice on Wednesday filed an emergency motion in federal court seeking a temporary restraining order to block publication of former national security advisor John Bolton's memoir 'The Room Where It Happened.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-17 04:00:00 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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