For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using ad-blocking software.People grew familiar with the concept of ad blockers and the ethical debate surrounding the issue as the software slowly spread across desktops. But ad blockers received a huge boost in profile and became a critical issue in mobile just a few weeks ago, when Apple included support for mobile ad blockers in iOS 9.While European publishers and broadcasters attempt to battle ad blockers in court, there's much that can be done within the advertising industry to meet the needs of consumers who crave a better digital experience, ads and all. Ad design in particular is evolving to meet the needs of a generation of cross-screen consumers with little incentive to block ads, given the right type of ad experience. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
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Comics on audio are like recordings of live music. They’re a translation. Design your perfect concert and get a graphic novel on audio rec, like Nimona by Noelle Stevenson. Continue reading at Book Riot
[ Book Riot | 2021-11-10 11:31:00 UTC ]
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The Department of Justice sues to block the acquisition of Simon and Schuster from Penguin Random House. Continue reading at Book Riot
[ Book Riot | 2021-11-02 16:56:25 UTC ]
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Some tech analysts are a bit baffled by the move and, subsequently, the DOJ’s priorities. The Justice Department on Tuesday filed a lawsuit against publisher Penguin Random House that seeks to block its proposed merger with rival Simon & Schuster. It’s one of the Biden administration’s... Continue reading at Fast Company
[ Fast Company | 2021-11-02 14:35:22 UTC ]
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The Department of Justice has sued to block Penguin Random House’s proposed acquisition of Simon & Schuster, arguing that it "would result in substantial harm to authors." Lawyers for PRH said that they expect the case to go to trial sometime in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Oxford University Press (OUP) has published a global report on the digital divide in education, following the shift to online learning during the pandemic, which reveals disadvantaged students have been "significantly affected". Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 04:47:23 UTC ]
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A number of Christian publishers launched their first children’s titles in 2021 to expand their mission and reach. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
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Hello, and welcome to the long-overdue (apologies!) round-up of the best UK book covers released in August. As is usual for these round-ups, a few designs were uncredited when this post went live (thankfully, now rectified).To that end, a quick pointer to a recent tweet by Ebyan Egal, which... Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 10:42:04 UTC ]
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Sir Quentin Blake has designed the cover for Tamesis Street, a forthcoming climate change story by global disaster relief organisation ShelterBox featuring an all-star list of contributors. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 10:19:32 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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News and Events The first-place winning design in the 2021 Neustadt Lit Fest poster design project by Sydney Sleeper University of Oklahoma students Sydney Sleeper, Andie Trillo and Jamie McCarley have been awarded first, second and third place,... Continue reading at World Literature Today
[ World Literature Today | 2021-07-21 14:32:49 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Judge says demonstration was ‘peaceful’ but impacted Murdoch, Mail, Telegraph and Standard titlesSix Extinction Rebellion protesters on trial for blockading the printing press of some of the UK’s biggest newspapers have been found guilty.The activists appeared at St Albans magistrates court on... Continue reading at The Guardian
[ The Guardian | 2021-07-16 12:17:11 UTC ]
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Let's take a look at four recent hardcovers that got dramatic paperback makeovers. Which one wore it better? Continue reading at Book Riot
[ Book Riot | 2021-06-25 10:37:00 UTC ]
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Will Smith has revealed the cover of his memoir Will, published by Century this November, at a community block party in Miami. Continue reading at The Bookseller
[ The Bookseller | 2021-06-21 12:22:28 UTC ]
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Ten Speed Press and the Hasso Plattner Institute of Design at Stanford University, better known as the “d.school," are collaborating on a 12-book series focusing on creativity and design. The first title will be published this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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Welcome to our highlights from the mailbag of books published in May. We're a little late to the party here, so we'll keep things brief. Continue reading at The Bookseller
[ The Bookseller | 2021-05-10 19:39:36 UTC ]
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This is only the second time that these Hearst titles have been leveraged together for a joint program and sponsorship opportunity at this scale. The post Hearst is packaging its design titles together for a new educational franchise appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-05-05 04:01:00 UTC ]
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