How a football publisher repurposed one event’s worth of video for 4 different platforms

With a core team of four in embedded in the Calais Jungle camp, Copa90 turned 18 hours of filmed footage into about 40 pieces of video content to be distributed across Facebook, YouTube, Twitter, Instagram Snapchat and ITV’s hub. “It’s a big consideration when shooting where something is going to go,” said Copa's chief, James Kirkham. The post How a football publisher repurposed one event’s worth of video for 4 different platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-19 00:00:00 UTC ]
News tagged with: #video content #platforms appeared #core team

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Macmillan US acquires self-publishing platform Pronoun

Macmillan Publishers in the US has acquired NYC-based self-publishing platform Pronoun for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2016-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan publishers


Macmillan Buys Self-Publishing Platform Pronoun

The soup to nuts self-publishing platform originally founded as Vook will become a Macmillan company, and Pronoun's staff, of about 20, will be retained and relocated to Macmillan's New York City headquarters in the Flatiron Building. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flatiron building


Facebook Is Expanding Its Video Ads With Publishers Like USA Today and Daily Mail

In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek

[ AdWeek | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single brand #great addition #pre-roll ads #$250 million #publisher websites #original version


Century to publish Opta's football yearbook

Century is publishing a football yearbook by Opta, the world’s leading sports data provider, in August. Continue reading at The Bookseller

[ The Bookseller | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #football yearbook


Publishers capitalise on Leicester City's 'footballing fairy tale'

Publishers are celebrating Leicester City's rise from underdogs to Premier League champions with a host of offerings, including the "definitive" biography of manager Claudio Ranieri from Yellow Jersey Press. Continue reading at The Bookseller

[ The Bookseller | 2016-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers capitalise #leicester city


YouNow is the latest platform publishers are using to reach young audiences

Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #huffington post #comfort zone


Reality check: Video won’t save the day for digital publishers desperate for growth

Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at Digiday

[ Digiday | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growth appeared #reality check #digital publishers #meaningful revenue


Facebook Live video service sees company paying news publishers

Payments to BuzzFeed and others reflects Facebook’s desire to ensure Live has sufficient engaging contentFacebook is paying news publishers and broadcasters, including the New York Times, BuzzFeed and Sky, to provide content on its live video service.Video has become a priority for Facebook and... Continue reading at The Guardian

[ The Guardian | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide content #core part


Watch out, YouTube: Facebook’s new video section has publishers excited

Facebook is rolling out a bunch of new live video features, including a video section that will prioritize live content above on-demand videos. Publishers like Business Insider and The Washington Post expect the new features to grow viewership on the platform. And with a dedicated section, clear... Continue reading at Digiday

[ Digiday | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post watch #video section #business insider #dedicated section #publishing directly


Facebook Will Pay Publishers to Livestream Video in New Hub

Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will receive prominent placement in the Facebook app and often highlight live video—though it will offer recorded clips as well.   ... Continue reading at AdWeek

[ AdWeek | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #engagement metrics #twitter-owned periscope #mark zuckerberg #social platform #feel connected #big shift


Bloomberg Media: Publishers should pause before rushing to platforms

Speaking at the Digiday Publishing Summit, Bloomberg CEO Justin B. Smith said publishers should pause in their rush to having a presence on every platform and “consider what’s really happening there.” He added: “It’s not that it’s pure doomsday scenario, but rather a call for caution and really... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platforms appeared #bloomberg media


How One B2B Publisher Struck Gold with Paid Video

RealVision has figured out the model. The post How One B2B Publisher Struck Gold with Paid Video appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-29 00:00:00 UTC ]
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Major Publishers Back U.S. Launch of Micropayments Platform

Time Inc., The New York Times, The Wall Street Journal, and Cond Nast are among the publishers signed up to Blendle, a Dutch micropayments platform that launches in the U.S. today.Blendle's ambition is to be a content platform for journalism in the same way that Spotify is for music, or Netflix... Continue reading at Advertising Age

[ Advertising Age | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content platform #offer recommendations #ve chosen


Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology platforms #secret sauce


Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms

Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age

[ Advertising Age | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #make money #selling ads #additional cost


Facebook Adds 7 Publishers to Anthology Branded-Video Program

That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age

[ Advertising Age | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse audience #create content #brand partnerships


Eighth Harry Potter book set to be 'publishing event of year'

Chain booksellers in the UK have welcomed yesterday’s news that Little, Brown UK will publish the script of J K Rowling’s Harry Potter stage play in book form, although independents are less sure of how well the book will sell. Continue reading at The Bookseller

[ The Bookseller | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brown uk #book form #publishing event #chain booksellers #welcomed yesterday


VIDEO: Is self-publishing hot right now?

As more and more writers choose to self-publish, how are these author-entrepreneurs changing the bookselling industry? Continue reading at BBC World

[ BBC World | 2016-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookselling industry


Top Publishing Links of the Week: January 4-8, 2016

From the Author's Guild case against Google to missing booksellers in Hong Kong, here is a list of some top publishing links from the week of January 4-8, 2016. The post Top Publishing Links of the Week: January 4-8, 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #missing booksellers #hong kong


Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms

Intellogo Founder and CEO Neil Balthaser examines the challenge of discoverability and provides a solution for the flood of content on self-publishing platforms. The post Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
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