As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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The recommendations of friends was the top driver behind children's discovery of new titles,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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'A Series of Unfortunate Events' author Lemony Snicket's latest book looks back on Snicket's youth. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-19 00:00:00 UTC ]
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Books published by Amazon like the Penny Marshall memoir 'My Mother Was Nuts' have not seen strong sales. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-19 00:00:00 UTC ]
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Hodder Children's Books has acquired a new series by The Winter Trilogy author Ruth Warburton... Continue reading at The Bookseller
[ The Bookseller | 2012-10-19 00:00:00 UTC ]
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Self-help books are such funny, deeply personal things. You can get help for any aspect of life, from how to be happy to how to stop comfort-eating, heal your emotional self, take control of your life and the bread and butter of the self-help genre, relationship advice. Continue reading at Stuff
[ Stuff | 2012-10-19 00:00:00 UTC ]
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Arcadia Books has been bought out of liquidation by photographer Basil Hyman, with its publisher... Continue reading at The Bookseller
[ The Bookseller | 2012-10-19 00:00:00 UTC ]
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We asked our readers two years ago if they had read an enhanced ebook. Over half of survey respondents had not. Now, we're asking again. Take our survey and tell us if you've read an enhanced ebook. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-18 00:00:00 UTC ]
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The UK has seen a slight slowdown in ebook sales growth over the last year. Does this mean ebooks have reached a plateau among readers? Michael Bhaskar examines the situation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-18 00:00:00 UTC ]
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Johnny Depp launches his own book imprint with publishing company HarperCollins. Continue reading at BBC News
[ BBC News | 2012-10-17 00:00:00 UTC ]
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Hilary Mantel has been named the winner of the 2012 Man Booker Price for her novel, Bring Up The Bodies, making her the first British author to win the prestigious award twice. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-17 00:00:00 UTC ]
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Journalist and author Julie Burchill is set to release her new book Unchosen: The Memoirs of a... Continue reading at The Bookseller
[ The Bookseller | 2012-10-17 00:00:00 UTC ]
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Australian book sales have plunged 10% in 2012, but ebook sales are finally taking off, writes Andrew Wilkins. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-16 00:00:00 UTC ]
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Ebury Press has acquired a title aiming to be "the breakthrough book on accessible Spanish... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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Puffin is releasing the first six Wimpy Kid books by Jeff Kinney as ebooks for the first time on... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
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Hairy hobbit feet and elfin cloaks took over the Frankfurt Book Fair this weekend as JRR Tolkien fans dressed to impress Weta Workshop’s Sir Richard Taylor. Continue reading at Stuff
[ Stuff | 2012-10-14 00:00:00 UTC ]
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Buy a lot of ebooks? Thank your state attorney general for the credit you'll get next year. Continue reading at AllThingsD
[ AllThingsD | 2012-10-14 00:00:00 UTC ]
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Mitchell Beazley is joining forces with Simon Cowell for a book tying in to his production... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Spending on printed books in 2012 has passed the £1bn mark, but a fortnight later than last... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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BookNet Canada’s first survey of where Canadians buy books and what types of books they buy found that about 16% of purchases in the first half of 2012 were of ebooks, while paperback remained the most popular format, with a 57% share. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
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