As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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The Association of American Publishers (AAP) and Google today announced an agreement that marks the end of nearly seven years of litigation, kicked off in 2005, when five members of the organization filed an infringement suit against the online giant. The deal helps bring digitized books and... Continue reading at Engadget
[ Engadget | 2012-10-04 00:00:00 UTC ]
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Australian publisher Allen & Unwin has announced the acquisition of Murdoch Books. The sum... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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Sainsbury’s has increased book sales by 20% in its second quarter, considerably above the... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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The Friends of Manchester Central Library are celebrating what they hail "a u-turn" by... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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Emma Matthewson is joining Hot Key Books as editor-at-large, moving from her role as editorial... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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Janklow & Nesbit is bringing a thriller, Early Riser, which marks a new direction for writer... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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Egmont, Simon & Schuster and Templar Publishing have all landed two titles on the W H Smith... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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The work of radical authors and publishers will be highlighted at a one-day radical book fair... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy has become "the fastest-selling book in the UK in three... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Almost four decades after Richard Grossinger and Lindy Hough founded North Atlantic Books in Vermont, the press, which has been in Berkeley, Calif., since 1977, continues to evolve within the body, mind, and spirit segment. From a two-person operation with roots in the poetry journal Io that... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-28 00:00:00 UTC ]
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Given the state of flux in the book world, it can be dangerous to predict industry sales trends, but the private investment banking firm Veronis Suhler Stevenson has done just that in its latest annual report, the “VSS Communications Industry Forecast (2012–16).” Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-28 00:00:00 UTC ]
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Dickens or Denisovich? Mailer or Malamud? This professor agonized over the reading list for a class of prison inmates. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-28 00:00:00 UTC ]
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Picador has pre-empted a debut novel and short story collection by US author Nickolas Butler,... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Aurum Press has won a five-way auction for a non-fiction title about the Golden Age of... Continue reading at The Bookseller
[ The Bookseller | 2012-09-27 00:00:00 UTC ]
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The Casual Vacancy, the first adult novel by Harry Potter creator JK Rowling, receives a mixed response from newspaper critics. Continue reading at BBC News
[ BBC News | 2012-09-27 00:00:00 UTC ]
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Barnes & Noble Nook is ramping up its digital media offerings with a new video-download and rental service. Continue reading at AllThingsD
[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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Square Peg has acquired a cookery book which explores the history and traditions of sweets, to be... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Not content at stopping with its recent European tour, Google Play Books has made the trip to Japan and brought back a handful of new features. In addition to support for reading Japanese books in a vertical, right-to left layout, Mountain view now lets users tap on names of geographical spots... Continue reading at Engadget
[ Engadget | 2012-09-25 00:00:00 UTC ]
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Allen Lane has dominated the shortlist for this year’s £10,000 Royal Society Winton... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Books by Japanese authors and titles about Japanese topics have been removed from bookshops in... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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