As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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A new global book classification system that aims to reduce cross-border confusion about subject... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Junot Diaz, Dave Eggers, and Katherine Boo all made the cut for final consideration for the award. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-11 00:00:00 UTC ]
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Oyster, a fledgling mobile service for Spotify-style on-demand books, has raised $3 million in funding led by Peter Thiel's Founders Fund. Oyster, which is still a work in progress, will let users of its mobile app access, discover, and read an ever-growing range of titles and genres, all on... Continue reading at Fast Company
[ Fast Company | 2012-10-11 00:00:00 UTC ]
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Hot Key Books has bought three books from Observatory Mansions-author Edward Carey, his first... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Carrie Arcos, an L.A. mom whose first novel, 'Out of Reach,' is a young adult literature finalist, is in the company of Robert A. Caro, Junot Diaz and more.Carrie Arcos was mystified when she received an email from the National Book Foundation instructing her to call its office. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-10-11 00:00:00 UTC ]
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The books market in Italy has “deteriorated significantly” in 2011 and the first nine... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Publishers are looking to move beyond the “smoke screen” of erotica as the Frankfurt... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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Rovio, the creator of the hugely popular mobile game Angry Birds, will partner with Cern to... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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The book that has moved me most in the past year is Wonder by R.J. Palacio. It’s the fictional story of August Pullman, a 10-year-old with a very different-looking face—the result of a chromosomal abnormality and an illness—and his journey from the nest of homeschooling to the wilds of middle... Continue reading at Slate
[ Slate | 2012-10-10 00:00:00 UTC ]
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Junot Díaz, who was recently named a MacArthur "Genius" Fellow, is among the National Book Awards fiction finalists for his short-story collection, "This Is How You Lose Her." Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-10-10 00:00:00 UTC ]
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New Zealand has officially taken centre stage at the world's biggest book fair in Frankfurt, Germany. Continue reading at Stuff
[ Stuff | 2012-10-10 00:00:00 UTC ]
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Olympic cyclist and "Strictly Come Dancing" contestant Victoria Pendleton's memoir... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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National Book Tokens is to launch an e-gifting card for digital books with the content to be... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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Google and major book publishers have settled a lengthy legal battle over digital copyrights, but a bigger dispute still looms with thousands of authors who allege that Google is illegally profiting from their works. Continue reading at Stuff
[ Stuff | 2012-10-08 00:00:00 UTC ]
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Author JK Rowling has promised fans that her next published book will be for children. Continue reading at BBC News
[ BBC News | 2012-10-07 00:00:00 UTC ]
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Publishers can now decide whether Google can digitize out-of-print books still protected by copyright, but does not settle the issue of individual author rights. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-06 00:00:00 UTC ]
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Orion has pre-empted a guide to successful parenting written from the point of view of an... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Simply Books of Bramhall in Cheshire has been judged Independent Retailer of the Year at the... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Writers Aminatta Forna, Kamila Shamsie, Paul Theroux and Henning Mankell have given support to a... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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A M Heath is bringing the first novel for 15 years from Charles Palliser, author of The Quincunx... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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