As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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Naval book publisher Maritime Books has opened its first bookshop in the Historic Dockyard in... Continue reading at The Bookseller
[ The Bookseller | 2012-10-31 00:00:00 UTC ]
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A debut novel translated from French is among the six titles shortlisted for the inaugural... Continue reading at The Bookseller
[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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The Reading Agency and Pan Macmillan are launching a new scheme to introduce library users to... Continue reading at The Bookseller
[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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Epubli, the Holtzbrinck-owned German self-publishing platform, reflects on its methods and motivations for running a book prize suitable for the 21st century. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-30 00:00:00 UTC ]
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Penguin and Random House, which are merging to form one of the world's biggest publishers, are confident of regulatory approval but will sell "bits and pieces" if necessary. Continue reading at BBC News
[ BBC News | 2012-10-29 00:00:00 UTC ]
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A group of close to 150 campaigners is to lobby parliament for school libraries to be made... Continue reading at The Bookseller
[ The Bookseller | 2012-10-29 00:00:00 UTC ]
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Finnish app giant plans to bring home the bacon with their book app, which they predict will sell millions of downloads. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-27 00:00:00 UTC ]
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At the Frankfurt Book Fair 2012, the Italian Publishers Association presented statistics about Italy's book market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-27 00:00:00 UTC ]
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'The Book Thief,' the popular children's book by Markus Zusak, is playing at the Steppenwolf Theater in Chicago through early November. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-26 00:00:00 UTC ]
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Self-published books make up 43 percent of the print titles released in 2011 and helped to drive the first growth in print production since 2007, according to a new study from Bowker. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-26 00:00:00 UTC ]
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During a CEO panel at the Frankfurt Book Fair 2012, execs from bookselling giants discussed global ebook trends and how they differ across various markets. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
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Waterstones has launched a “light-hearted” branding campaign to coincide with selling... Continue reading at The Bookseller
[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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An online book discussion forum is the latest venture from the triborough library services in... Continue reading at The Bookseller
[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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Icon Books' title The Horologicon by Mark Forsyth is following in the footsteps of its... Continue reading at The Bookseller
[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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A group of writers are quids in following an experiment to sell a bundle of DRM-free ebooks. Sales of The Humble Bundle, which included works from authors Cory Doctorow, Neil Gaiman and the much-loved xkcd comic strip, have been anything but humble, with over 84,000 bundles sold, earning the... Continue reading at Fast Company
[ Fast Company | 2012-10-24 00:00:00 UTC ]
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One of the writers behind disaster-prone Spider-Man Broadway musical, Glen Berger, will reveal all in a "fly-on-the-wall" book. Continue reading at BBC News
[ BBC News | 2012-10-24 00:00:00 UTC ]
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Literary events organiser Book Slam is releasing its second book of short stories, with... Continue reading at The Bookseller
[ The Bookseller | 2012-10-23 00:00:00 UTC ]
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Eason has opened a “virtual bookshop” in Connolly railway station in Dublin which... Continue reading at The Bookseller
[ The Bookseller | 2012-10-23 00:00:00 UTC ]
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Pippa Middleton book: On Thursday her 416-page glossy hardback will be released in Britain. The title of the Pippa Middleton book of recipes and party planning tips? "Celebrate: A Year of British Festivities for Families and Friends" Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-23 00:00:00 UTC ]
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Celebrating 20 years, Beirut's Francophone Book Fair will honor the Goncourt Academy and launch a new book prize, despite recent escalated violence in the city. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
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