As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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The National Book Critics Circle recently surveyed reviewers about whether ethics guidelines are necessary for the industry. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-31 00:00:00 UTC ]
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Former People by Douglas Smith, published by Macmillan, has won the inaugural £5,000... Continue reading at The Bookseller
[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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A few years ago, publishers were looking at what was happening to the music industry and saw digital in an apocalyptic light--now they’re racing to join the digital content fray. “There are still challenges and the margins are still smaller on the digital side, but publishers are figuring out... Continue reading at Fast Company
[ Fast Company | 2013-05-30 00:00:00 UTC ]
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Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Bird Street Books has agreed with Ingram to manage the sales and distribution of their print, ebook, and audiobook titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-29 00:00:00 UTC ]
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Stuff is teaming up with the NZ Post Children Books Awards in an initiative to promote the importance of books and reading, and to inspire New Zealand's future writers and illustrators. Continue reading at Stuff
[ Stuff | 2013-05-29 00:00:00 UTC ]
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The new title for the third instalment in the Bridget Jones Diary book series has been revealed. Continue reading at BBC News
[ BBC News | 2013-05-28 00:00:00 UTC ]
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Massachusetts-based publisher Barefoot Books had previously cut ties with Barnes & Noble and Borders. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-24 00:00:00 UTC ]
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Lea Michele has appeared in several Broadway productions and stars on the Fox musical series 'Glee.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-24 00:00:00 UTC ]
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Penguin and W H Smith have partnered for a new summer reading campaign, which will raise money... Continue reading at The Bookseller
[ The Bookseller | 2013-05-23 00:00:00 UTC ]
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A rare first edition of Harry Potter and the Philosopher's Stone with annotations and drawings by JK Rowling sells for a record £150,000. Continue reading at BBC News
[ BBC News | 2013-05-22 00:00:00 UTC ]
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How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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Pearson PLC's book publishing business, Penguin Group, has agreed to pay $75 million to settle a dispute in the U.S. over the way it priced electronic books, drawing to a close an investigation into the publishing industry's ebook pricing tactics. Continue reading at AllThingsD
[ AllThingsD | 2013-05-22 00:00:00 UTC ]
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A bookseller who turns unwanted books from charity shops into miniature sculpted works of art, opens a British Academy exhibition. Continue reading at BBC News
[ BBC News | 2013-05-20 00:00:00 UTC ]
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Total book industry sales fell to $27.12 billion in 2012, down by just under 1% from the prior year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-20 00:00:00 UTC ]
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Submissions are now being accepted for the Wellcome Trust Book Prize, which is to be re-launched... Continue reading at The Bookseller
[ The Bookseller | 2013-05-17 00:00:00 UTC ]
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By negotiating for an agency pricing model with publishers, Apple says, it was simply seeking to enter a new market and offer competitive prices. Continue reading at AllThingsD
[ AllThingsD | 2013-05-16 00:00:00 UTC ]
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"Heck, Amazon is selling these books at $9.99, and who knows maybe they are right and we will fail even at $12.99." Continue reading at AllThingsD
[ AllThingsD | 2013-05-16 00:00:00 UTC ]
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The folks at The Other 98% really, really don't want to see the Koch brothers to buy the Tribune Company. The non-profit organization has launched a fundraising campaign on Indiegogo to make a bid for the publishing company, which owns the Chic ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-16 00:00:00 UTC ]
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The Orwell Book Prize for political writing is won by AT Williams for his book on Baha Mousa, while Marie Colvin is honoured with a posthumous award. Continue reading at BBC News
[ BBC News | 2013-05-16 00:00:00 UTC ]
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