As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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Free Comic Book Day will be held on May 4 and will give comic book fans a chance to receive free comic books including issues from series like 'Superman' and 'Walking Dead'. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-03 00:00:00 UTC ]
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Book sales in Bulgaria were up 10% in 2012, with publishers reporting more than 5,000 books were published the previous year, of which 1,500 were translations. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-02 00:00:00 UTC ]
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Well, this process seems a bit counterintuitive, eh? This morning, Barnes & Noble introduced a new scheme for getting Nook customers to visit the company's retail stores. The promotion nets you one free ebook when you purchase another, but -- and this is where the offer tripped us up a bit... Continue reading at Engadget
[ Engadget | 2013-05-02 00:00:00 UTC ]
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This month's starred self-published titles include a novel about lesbian nuns in pre-WWII Germany and a memoir from the daughter of 1960s cult leaders, among others. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-02 00:00:00 UTC ]
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Total book sales in digital and physical formats grew 4% in 2012 to a total of £3.3bn,... Continue reading at The Bookseller
[ The Bookseller | 2013-05-01 00:00:00 UTC ]
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David Fickling has achieved two nominations for the Branford Boase Award, a prize given each year... Continue reading at The Bookseller
[ The Bookseller | 2013-05-01 00:00:00 UTC ]
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Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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The UK's Publishers Association reveals that spending on digital books rose by 66% in 2012. Continue reading at BBC News
[ BBC News | 2013-05-01 00:00:00 UTC ]
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A complaint about books by the BBC's Simon Mayo and Mark Easton getting undue prominence on Richard Bacon's 5 live show is not upheld by the BBC Trust. Continue reading at BBC News
[ BBC News | 2013-04-30 00:00:00 UTC ]
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Gillian Flynn's Gone Girl has returned to the summit of the Official UK Top 50 after a week... Continue reading at The Bookseller
[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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The BBC's business editor Robert Peston describes how transcribing his late wife's final book helped him cope with grief following her death from lung cancer. Continue reading at BBC News
[ BBC News | 2013-04-30 00:00:00 UTC ]
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World Book Night is launching a monthly book club, offering reading recommendation to its... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Margaret Mahy could be posthumously honoured this year with an award now named after her. Continue reading at Stuff
[ Stuff | 2013-04-28 00:00:00 UTC ]
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“The store is my crack,” says Richard Howorth, co-owner of 34-year-old Square Books in Oxford, Miss., and former president of the American Booksellers Association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
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The devout of all faiths adore their books. They mark their most cherished passages and pass them on to the next generation. Can the same ever be said for a digital edition? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-26 00:00:00 UTC ]
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Amina Alaoui Hachimi from the Moroccan publishing house Yanbow Al Kitab believes the internet is a viable gateway to entice North African children to read. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-26 00:00:00 UTC ]
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The longlist for the sixth Desmond Elliott Prize, which honours the best in debut fiction, is unveiled, with seven of the 10 novels by women. Continue reading at BBC News
[ BBC News | 2013-04-25 00:00:00 UTC ]
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Children’s publishers’ much-discussed search for middle-grade hits is starting to hot... Continue reading at The Bookseller
[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Julia Kingsford, chief executive of World Book Night, reported that the promotion was carried out... Continue reading at The Bookseller
[ The Bookseller | 2013-04-24 00:00:00 UTC ]
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World Book Night gives away 500,000 print books. Wouldn't it make good sense to extend the promotion by offering free ebooks as well? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-24 00:00:00 UTC ]
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