As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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The European Commission said it was prepared to drop its investigation after Apple and four publishers agreed to let retailers sell ebooks at a discount for two years. Continue reading at The New York Times
[ The New York Times | 2012-09-20 00:00:00 UTC ]
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IAC/InterActiveCorp Chairman Barry Diller, producer Scott Rudin and publishing executive Frances Coady are investing in a book venture that will attempt to challenge Amazon.com Inc.’s dominance in the industry. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-19 00:00:00 UTC ]
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#challenge amazon
Sales of digital books show impressive signs of growth, but some booksellers still face an uncertain future. Continue reading at BBC World
[ BBC World | 2012-09-18 00:00:00 UTC ]
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#uncertain future
“You don’t understand,” the three-time, big-six published author told me. “Books aren’t designed for you, the customer. Today, non-fiction books are business cards--for speaking, consulting, and deals.” I was meeting this friend for dinner in New York City and had mentioned a trend I had... Continue reading at Fast Company
[ Fast Company | 2012-09-18 00:00:00 UTC ]
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Book sales soared by more than £2m last week as a bounty of new books hit the shelves on... Continue reading at The Bookseller
[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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Specsavers has succeeded Galaxy as the headline sponsor of the National Book Awards, signing a... Continue reading at The Bookseller
[ The Bookseller | 2012-09-17 00:00:00 UTC ]
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#headline sponsor
Orion Children's Books has acquired a new title by wildlife expert and adventurer, Steve... Continue reading at The Bookseller
[ The Bookseller | 2012-09-17 00:00:00 UTC ]
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A controversial account of the US Navy SEAL raid that resulted in the death of Osama Bin Laden... Continue reading at The Bookseller
[ The Bookseller | 2012-09-14 00:00:00 UTC ]
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Every minute, a title is added—5150 rue des Ormes, I Hate Hockey, L’envers de l’assiette, À fleur de peau; every hour, a new author is categorized—Patrick Senécal, François Barcelo, Laure Waridel, Martine Latulippe; every day, a new publisher signs on—Alire, Baraka Books, Écosociété, Québec... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-14 00:00:00 UTC ]
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Thriller writer Andy McNab is to spearhead the Reading Agency’s 2013 Six Book Challenge,... Continue reading at The Bookseller
[ The Bookseller | 2012-09-14 00:00:00 UTC ]
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New Zealand is taking centre stage at the world's largest book and content fair in Frankfurt as this year's guest of honour. Continue reading at Stuff
[ Stuff | 2012-09-12 00:00:00 UTC ]
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#largest book
German book chains Weltbild and Hugendubel have reacted swiftly to Amazon's announcement... Continue reading at The Bookseller
[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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A new printed book celebrates all of the quirky flaws of the world’s most famous ebook. Continue reading at Fast Company
[ Fast Company | 2012-09-12 00:00:00 UTC ]
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Just four days after a federal judge approved a settlement in the ebooks price fixing case, HarperCollins has already started discounts. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-12 00:00:00 UTC ]
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One of the country's top publishers has turned to a man from the editorial side to run its business. Michael Pietsch, the editor of Keith Richards' Life, David Foster Wallace's The Pale King and the many novels of James Patterson, has been named CEO of Hachette Book Group. Mr. Pietsch has headed... Continue reading at Crains New York
[ Crains New York | 2012-09-11 00:00:00 UTC ]
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Wow. Judge Denise Cote certainly knows how to put a spring in the step of mega corporations. Mere days have passed since she ordered HarperCollins to let retailers to set their own ebook prices, and yet already Kindle bestsellers from that publisher are selling for around $9.99 -- in some cases... Continue reading at Engadget
[ Engadget | 2012-09-11 00:00:00 UTC ]
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Ed Wood, editor of We Love This Book, is to join Sphere as senior editor for men's... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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Hodder is planning its most "innovative" campaign for Jodi Picoult's next novel,... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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I doubt the most brilliant novelist in the world could have created a more skewering satire of Naomi Wolf’s career than her latest book, Vagina: A Biography. One the most prominent feminists in the country writes about her failure to see Technicolor after having sex—“the colors were just... Continue reading at Slate
[ Slate | 2012-09-10 00:00:00 UTC ]
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The price-fixing case turns out well for Amazon but unsettles many others in the industry.Publishing insiders worry that a decisive court ruling benefiting retailer Amazon.com Inc. will undermine an industry already struggling with the transition to ebooks. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-08 00:00:00 UTC ]
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#e-book settlement
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