As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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A judge has approved an ebook price-fixing settlement between the U.S. Department of Justice and three book publishers. Continue reading at PC World
[ PC World | 2012-09-07 00:00:00 UTC ]
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In a move that could reshape the publishing industry, a federal judge has approved a settlement with three of the nation's largest book publishers over alleged collusion in the pricing of ebooks. Continue reading at AllThingsD
[ AllThingsD | 2012-09-07 00:00:00 UTC ]
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A dozen years ago, Bob Ticehurst, then 22, quit his day job as an accountant, moved into his parents’ basement in Arlington, Mass., and became one of the first used-book sellers on Amazon’s Marketplace. Since then “MarineBob,” his original handle, has grown his online used-book business under... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-07 00:00:00 UTC ]
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British crime writer R.J. Ellory is the latest author to be caught out writing glowing online reviews of his own work. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-06 00:00:00 UTC ]
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This brisk first-person account by a Navy SEAL is an important historical work, though it, like the mission itself, is not flawless. No Easy Day Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-05 00:00:00 UTC ]
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'This Is Not My Hat' is from Jon Klassen, creator of the award-winning 'I Want My Hat Back.'Picture books might be for kids who can't read, but parents have been known to enjoy them as well. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-02 00:00:00 UTC ]
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Over the past decade sales patterns have changed, with fall, or “holiday,” sales picking up later and later—often in the last two weeks of the season. But things could be different this year. With the closing of Borders, many stores saw a significant uptick last November, and for some, like San... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
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Hachette Book Group, HarperCollins, and Simon & Schuster say they will pay consumers to settle claims they conspired to fix ebook prices. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-31 00:00:00 UTC ]
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Small publisher Stinging Fly Press will compete against the major houses for the £10,000... Continue reading at The Bookseller
[ The Bookseller | 2012-08-31 00:00:00 UTC ]
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Titles from publishers Hachette and Random House feature strongly on the Waterstones Book Club... Continue reading at The Bookseller
[ The Bookseller | 2012-08-31 00:00:00 UTC ]
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The Defense Department and CIA consider legal action against the former SEAL, author of 'No Easy Day,' for failing to submit the work for a security review.WASHINGTON — The Pentagon and CIA are reviewing a forthcoming book by a retired Navy SEAL who was on the May 2011 raid that killed Osama bin... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-08-30 00:00:00 UTC ]
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Penguin has released a visual of the front cover of Pippa Middleton’s party planning guide... Continue reading at The Bookseller
[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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Three book publishers will pay more than US$69 million to U.S. states to settle charges they collaborated to fix prices of ebooks. Continue reading at PC World
[ PC World | 2012-08-30 00:00:00 UTC ]
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Hachette dominates the Richard and Judy Autumn Book Club picks for 2012 announced by W H Smith,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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Britain's oldest literary prize is to make a special award later this year for the best ever winner. Continue reading at BBC News
[ BBC News | 2012-08-28 00:00:00 UTC ]
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Templar is readying its first ebook picture book releases for this autumn, as it... Continue reading at The Bookseller
[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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YA promises diversity with historical fiction, paranormal romance, murder mysteries and thrillers.YA promises diversity with historical fiction, paranormal romance, murder mysteries and thrillers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-08-26 00:00:00 UTC ]
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HMV has seen a 16% rise in book sales year on year after refocusing its core offer back onto... Continue reading at The Bookseller
[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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Livrada is hoping to create a niche for itself in a market that until now has been largely ignored: ebook gift cards. Its goal—to make ebook giving a more personal and streamlined experience—makes sense considering that gift card spending exceeded $100 billion in 2011 and, according to a Bowker... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-24 00:00:00 UTC ]
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What makes you pick up a book from the bookshelf (either physical or online)? Is it the cover, the blurb or the title? Perhaps a combination of all three? Continue reading at Stuff
[ Stuff | 2012-08-24 00:00:00 UTC ]
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