Livrada is hoping to create a niche for itself in a market that until now has been largely ignored: ebook gift cards. Its goal—to make ebook giving a more personal and streamlined experience—makes sense considering that gift card spending exceeded $100 billion in 2011 and, according to a Bowker PubTrack consumer survey, 14% of books are given as gifts annually. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-08-24 00:00:00 UTC ]