As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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Online retailer Amazon announces it sells more ebooks than hardbacks and paperbacks combined. Continue reading at BBC World
[ BBC World | 2012-08-06 00:00:00 UTC ]
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Amazon.co.uk customers are buying more Kindle books than print books, both hardback and... Continue reading at The Bookseller
[ The Bookseller | 2012-08-06 00:00:00 UTC ]
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The organizer of the Kidwell-eFestival has vowed that the event will take place again, despite... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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After a round of key filings, two Authors Guild cases challenging Google’s ambitious library book-scanning program are on schedule for early fall trial dates. Final reply briefs were filed July 27 for the Authors Guild v. HathiTrust, with that case now fully briefed and all but set for a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-03 00:00:00 UTC ]
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Through the Harry Potter book club, J.K. Rowling will answer readers' questions via a classroom webcast. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-02 00:00:00 UTC ]
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Campaigners in Doncaster have lost their fight to re-open two libraries after a judge's... Continue reading at The Bookseller
[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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The campaign group Friends of Gloucestershire Libraries has decided to step back from further... Continue reading at The Bookseller
[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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Canongate has stopped the distribution and sale of Imagine: How Creativity Works by Jonah Lehrer... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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UK indie Short Books has teamed up with Simon & Schuster US imprint, Atria Books, to ... Continue reading at The Bookseller
[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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Waterstones will feature Jamilia by Kyrgyzstan author Chingiz Aytmatov, originally published... Continue reading at The Bookseller
[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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Simon & Schuster’s Atria imprint has teamed up with British independent publisher Short Books to start a new imprint called Marble Arch Press. The imprint—the name refers to the famous London landmark near Hyde Park—will premiere in fall 2012, releasing (in the U.S. and Canada) roughly 12... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
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For serial entrepreneur John Ossenmacher, cofounder, president, and CEO of ReDigi, which bills itself as “the world’s first pre-owned digital marketplace,” the copyright infringement case filed by Capitol Records in U.S. District Court in Manhattan at the start of the year to shut it down is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
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Penguin Press has signed a new book from comedian and mathematician Matt Parker after a nine-... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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Retailers say the summer’s mixed weather is giving book sales a lift, with Nielsen BookScan... Continue reading at The Bookseller
[ The Bookseller | 2012-07-23 00:00:00 UTC ]
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The Department of Justice defends its deal with three big publishers it accused of price-fixing. And it previews its coming court fight with Apple. Continue reading at AllThingsD
[ AllThingsD | 2012-07-23 00:00:00 UTC ]
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These cases let you make your Kindle Fire or iPad look like a vintage copy of Moby Dick or The Great Gatsby. Continue reading at PC World
[ PC World | 2012-07-20 00:00:00 UTC ]
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Nominations for books to be given out for free at next year's World Book Night will begin on... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
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Waitrose is now an "increasing force in fiction‚" having extended its book range... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
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Every summer, everyone and their uncle wants to tell you what to read at the beach. So as the summer hits mid-stride, at Jacket Copy, we've got another idea: the anti-beach reading list. Every summer, everyone and their uncle wants to tell you what to read at the beach. If they all had their... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-20 00:00:00 UTC ]
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Angry Robot’s ebook initiative, which sees independent bookshop customers receive a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-19 00:00:00 UTC ]
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