Hilton doubles-down on 'book direct' messaging with Anna Kendrick campaign

As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-28 00:00:00 UTC ]
News tagged with: #lower rate #social feed #loyalty programs

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Media Decoder Blog: The Return of the Oprah's Book Club

After two years, Oprah Winfrey's highly influential book club is being revived, with "Wild," by Cheryl Strayed, as the first selection. Continue reading at The New York Times

[ The New York Times | 2012-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey #book club #cheryl strayed

The Audio Book Club on Are You My Mother?

To listen to the Audio Book Club discussion of Are You My Mother?, click the arrow on the player below. Continue reading at Slate

[ Slate | 2012-06-02 00:00:00 UTC ]
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Nook De-Kindles Classic Books

Some classic public domain books for the Nook appear to be stripped of any mention of the word "Kindle," no matter what the context, resulting in some odd reading.One blogger recently discovered that his downloaded 99-cent Nook version of War and Peace, ported by Superior Formatting Publishing... Continue reading at Fast Company

[ Fast Company | 2012-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular book

Oprah launching 'Book Club 2.0,' your mom now knows what 'webisode' means

Everyone! Check under your chairs! It's a...new book club from Oprah! Yep, the former queen of daytime TV is revamping her famed literary organization for the 21st century. Winfrey says she was so taken by Cheryl Strayed's Wild, that she absolutely had to get back on the book peddling bandwagon.... Continue reading at Engadget

[ Engadget | 2012-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club #daytime tv #21st century #cheryl strayed #submit questions

Catching the Summer Book-Buying Wave

According to the calendar, it may not be summer for a few more weeks, but tell that to booksellers, who launched their summer selling season on Memorial Day. One week in and many independents are anticipating an up summer. A mild winter and a strong first quarter contributed to a number of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #memorial day #mild winter #fifty shades #hunger games #significant boost

Citia Lets You Skip the Boring Stuff in E-Books (And Get to the Important Parts)

A New York-based software company is taking e-reading to a whole new nonlinear level. Continue reading at AllThingsD

[ AllThingsD | 2012-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important parts

Galaxy steps back from National Book Awards

Galaxy may discontinue its sponsorship of the National Book Awards, with the award’s... Continue reading at The Bookseller

[ The Bookseller | 2012-05-31 00:00:00 UTC ]
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Penguin and Macmillan Deny e-Book Price Fixing

In response to a Justice Department lawsuit, the two book publishers denied any price fixing for ebooks and accuse Amazon of engaging in anticompetitive behavior. Continue reading at The New York Times

[ The New York Times | 2012-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price fixing

Printed book sales slump to nine-year low

As temperatures soared across the UK, printed book sales slumped to their lowest level in nine... Continue reading at The Bookseller

[ The Bookseller | 2012-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nine-year low #lowest level

BMS shortlists for Best Marketing Campaign

The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller

[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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Amazon, Publisher Settle Digital Books Dispute

A three month long dispute over the sale of digital books between Amazon.com Inc. and a leading independent book distributor has been resolved, both parties said Friday. Continue reading at AllThingsD

[ AllThingsD | 2012-05-26 00:00:00 UTC ]
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More Doctor Who for BBC Books

BBC Books has acquired a further Doctor Who title, written by Stephen Baxter, featuring the... Continue reading at The Bookseller

[ The Bookseller | 2012-05-25 00:00:00 UTC ]
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Apple Claims US Government Sides With Monopoly in E-book Case

The U.S. government has sided with monopoly rather than competition in bringing a case of ebook price-fixing against Apple, the company said in a filing on... Continue reading at PC World

[ PC World | 2012-05-24 00:00:00 UTC ]
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Stephen Colbert's children's book tops the bestseller list

Stephen Colbert's latest release – a picture book aimed at young adults and up – follows a pole as it searches for the perfect job. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen colbert #book tops #bestseller list #latest release #young adults