As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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Add to the growing list of prize shortlists the latest from the NBCC, which includes just a single translation: Lauren Binet's HHhH, translated by Sam Taylor. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
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Dan Brown, bestselling author of The Da Vinci Code, is to release a new book in May called Inferno. Continue reading at BBC News
[ BBC News | 2013-01-15 00:00:00 UTC ]
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Union Books has acquired a "strikingly original" non-fiction debut, The Will to... Continue reading at The Bookseller
[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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The fast food restaurant chain is aiming to distribute 15 million books by the end of 2014. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-12 00:00:00 UTC ]
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Trade magazines Publishers Weekly and The Bookseller have put out new lists analyzing the bestselling books of 2012. No surprise, but E.L. James dominated. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-12 00:00:00 UTC ]
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Local and national booksellers discuss some of the books they're most anticipating in 2013.Looking ahead to books in 2013 is a little like predicting the Los Angeles weather: sunny, pleasant, better than average. The fiction fields are fertile, the nonfiction skies clear and the young adult... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-12 00:00:00 UTC ]
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Walker Books and Scholastic have picked up two nominations each in the shortlists for the 2013... Continue reading at The Bookseller
[ The Bookseller | 2013-01-11 00:00:00 UTC ]
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Aptly titled new Tumblr "Lousy Book Covers" collects the delightfully dubious achievements in jacket design. The book Spending Christmas With a Yeti is already at a marketplace disadvantage, what with that title, but then there’s the book cover. Oh boy, where to start. The real-life... Continue reading at Fast Company
[ Fast Company | 2013-01-10 00:00:00 UTC ]
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Captain Hook becomes a Nazi and Peter Pan is a freedom fighter in the series 'Peter Panzerfaust.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-10 00:00:00 UTC ]
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Still have an old Kindle Touch sitting around? You have some new features to play with. Despite replacing it with a brighter son, Amazon is still updating its original touch sensitive e-reader -- outfitting it with a new UI, enhanced parental controls and Whispersync for Voice, which shares... Continue reading at Engadget
[ Engadget | 2013-01-10 00:00:00 UTC ]
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McDonald's has launched a two-year children’s books campaign, committing to "hand... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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A Nielsen BookScan survey reveals that in 2012 unit sales of paper books dropped more than 9 percent, more or less the same amount that they declined in 2011 and 2010. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-09 00:00:00 UTC ]
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Reader's Digest UK will no longer produce or sell books, following a restructuring of the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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Religion and spirituality publisher Darton Longman and Todd is publishing an "immediate... Continue reading at The Bookseller
[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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What is the future of the comic book format? Will it go all digital? Continue its slow decline? Disappear? Or is due for a nostalgic revival like so much else? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-07 00:00:00 UTC ]
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This month's starred BlueInk reviews offers a look at some of the best literature the self-publishing community has to offer. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-05 00:00:00 UTC ]
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The printed book market fell by almost £74m in 2012, down 4.6% year on year, but the rate of decline was slowed by Fifty Shades Of Grey. Continue reading at BBC World
[ BBC World | 2013-01-04 00:00:00 UTC ]
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Half of the top 20 bestselling books of 2012 in print were either Fifty Shades titles or Hunger Games titles, and only one book not written by E.L. James or Suzanne Collins—Jeff Kinney’s latest Wimpy Kid title—cracked the one-million-copies-sold mark for the year, according to Nielsen BookScan,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
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It's book awards time in the UK! The five Costa Book Awards were all won by women writers, while Queen Elizabeth’s New Years Honours List included several authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
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The value of the printed book market slumped by almost £74m year on year in 2012 but,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-03 00:00:00 UTC ]
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