As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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Foyles and Blackwell are teaming up for the first time to organise a joint Charing Cross Road... Continue reading at The Bookseller
[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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Quindlen Krovatin (who happens to be her son) chats with the author about the book and the history behind it. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-11 00:00:00 UTC ]
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It might not have had as many lives as your average cat, but Weinstein Books has gone through more than a few reincarnations. The publishing unit tied to Bob and Harvey Weinstein was unveiled in 2001, when the independent film-producing brothers were intent on creating a mini–media empire,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-11 00:00:00 UTC ]
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Harry Potter has joined the Kindle lending library.Amazon.com announced Thursday that on June 19, the ebook editions of J.K. Rowling's seven Potter novels will become part of the Kindle service available to Amazon Prime subscribers. Members can download a book for free once a month. Amazon's... Continue reading at Crains New York
[ Crains New York | 2012-05-11 00:00:00 UTC ]
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Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller
[ The Bookseller | 2012-05-10 00:00:00 UTC ]
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'Unintended Consequences' by former Bain Capital managing director Edward Conard argues that economic inequality is a good thing rather than a problem. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-09 00:00:00 UTC ]
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Enhanced Editions co-founder Peter Collingridge is to join digital learning library Safari Books... Continue reading at The Bookseller
[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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Martin Sheen and Emilio Estevez examine the nature of their relationship and the ways it's shaped their lives in their loving, candid new memoir.Martin Sheen was a struggling 21-year-old stage actor when his first son Emilio was born. Sheen, seventh of 10 children in a family that knew him as... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-08 00:00:00 UTC ]
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The Avengers may have racked up more than $200 million in box office receipts during its weekend opening, but the comic books on which the movie is based may tell us more about the future of storytelling. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2012-05-08 00:00:00 UTC ]
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The change has come more slowly to books than it came to music or to business correspondence, but by now it feels inevitable. The digital era is upon us. The Twilights and Freedoms of 2025 will be consumed primarily as ebooks. In many ways, this is good news. Books will become cheaper and more... Continue reading at Slate
[ Slate | 2012-05-08 00:00:00 UTC ]
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If you’re more than 50 years old, you will either think this story was coincidentally familiar to your own unpredictable publishing odyssey, or immediately upon finishing “Not Extinct Yet,” you’re going to call ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-07 00:00:00 UTC ]
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Kiwi authors such as Patricia Grace and Lloyd Jones are seeing increased interest in their books being translated into German ahead of this year's Frankfurt Book Fair. Continue reading at Stuff
[ Stuff | 2012-05-05 00:00:00 UTC ]
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In the May issue of the Slate Book Review, Meghan O’Rourke writes about Are You My Mother?, cartoonist Alison Bechdel’s therapy-fueled exploration of her relationship with her mom. Writes O’Rourke: Continue reading at Slate
[ Slate | 2012-05-04 00:00:00 UTC ]
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Bloomsbury has bought world English rights in the first three books in a seven-book fantasy... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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The general secretary of the Society of Authors has called for a one-on-one meeting with culture... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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A campaign for The Power of Three by H L Dennis, the first book in the Secret Breakers series... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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Target, the first brick-and-mortar store to sell the Kindle, will soon pull Amazon’s popular e-reader from its shelves. Continue reading at AllThingsD
[ AllThingsD | 2012-05-02 00:00:00 UTC ]
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Digital book sales have gone up 54% in the past year to £243m but total book sales have fallen by 2%. Continue reading at BBC World
[ BBC World | 2012-05-01 00:00:00 UTC ]
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Consumer ebook sales increased by 366% to £92m in 2011, with sales across all digital... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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Byliner.com, a digital publishing company, withdrew the ebook “After Friday Night Lights” by Buzz Bissinger from Amazon because of a pricing dispute involving a promotional giveaway. Continue reading at The New York Times
[ The New York Times | 2012-04-30 00:00:00 UTC ]
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