As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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The U.S. Department of Justice has filed an antitrust lawsuit against Apple and five book publishers for alleged ebook price fixing the Wall Street Journal... Continue reading at PC World
[ PC World | 2012-04-11 00:00:00 UTC ]
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The future of the agency model looks uncertain this evening (11th April) after three giant US... Continue reading at The Bookseller
[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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The US accuses Apple and Hachette, HarperCollins, Macmillan, Simon and Schuster and Penguin of colluding over the prices of ebooks they sell. This lawsuit is over the firms' move to the agency model where publishers rather than sellers set price ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
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The U.S. filed an antitrust lawsuit Wednesday against Apple Inc. and five of the nation's largest publishers, alleging they conspired to limit competition for the pricing of ebooks. Continue reading at AllThingsD
[ AllThingsD | 2012-04-11 00:00:00 UTC ]
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The British Retail Consortium's (BRC) sales monitor for March has revealed "some... Continue reading at The Bookseller
[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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The 'ttyl' series by Lauren Myracle and 'The Color of Earth' by Kim Dong Hwa top the 2011 rankings of most challenged books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-10 00:00:00 UTC ]
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This year's volunteer givers for World Book Night (23rd April) are being encouraged... Continue reading at The Bookseller
[ The Bookseller | 2012-04-10 00:00:00 UTC ]
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E-book price fixing will cost consumers more than US$200 million this year, and U.S. antitrust authorities should take action against Apple and a group of... Continue reading at PC World
[ PC World | 2012-04-10 00:00:00 UTC ]
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An interracial couple navigates modern life in South African in 'No Time Like the Present,' by Nadine Gordimer.No Time Like the Present Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-08 00:00:00 UTC ]
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The author's exuberant use of words in private is as vivid as in public.The Selected Letters of Charles Dickens Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-08 00:00:00 UTC ]
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The necessity of self-improvement and social betterment is thoughtfully explored in Sam Harris' and Alain de Botton's books.Free Will Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-08 00:00:00 UTC ]
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The author goes from one extreme to another in this wonderfully absurdist short-story collection.Suddenly, a Knock On the Door Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-08 00:00:00 UTC ]
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Two new reports released in the past 10 days document the ebook market’s rapid growth in the U.S. and the U.K., and suggest that a significant global spike is close at hand. Among the major takeaways from the “Bowker Market Research Global eBook Monitor” or GeM, study, ebooks are beginning to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
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Publishing companies typically incorporate publishing and marketing departments into their business models. February Partners, however, is doing things a little differently: the Manhattan boutique book publicity and marketing firm founded in the fall of 2010 by two industry veterans has just... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
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Talks to resolve U.S. and European price-fixing probes into ebooks are heating up, with three international publishers inclined to settle the matter, according to people familiar with the matter. Continue reading at AllThingsD
[ AllThingsD | 2012-04-05 00:00:00 UTC ]
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$1.5 million worth of Harry Potter books sold in Pottermore's first three days online. Continue reading at AllThingsD
[ AllThingsD | 2012-04-05 00:00:00 UTC ]
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A London book market founded by independent booksellers is to launch in Hackney, selling new and... Continue reading at The Bookseller
[ The Bookseller | 2012-04-05 00:00:00 UTC ]
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A study by the Pew Internet Project finds that consumers who use e-readers are buying more books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-05 00:00:00 UTC ]
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The European and US investigation into ebook pricing may be approaching resolution, say US press... Continue reading at The Bookseller
[ The Bookseller | 2012-04-05 00:00:00 UTC ]
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A mob wife fleeing her past — and a dirty U.S. marshal — gets a little help from a mysterious stranger in Epperson's modern noir tale of revenge and greed.If I were a damsel in distress fleeing a past and people who wanted me dead, like Gina Cicala in the modern noir thriller "Sailor" by Tom... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-04 00:00:00 UTC ]
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