Hilton doubles-down on 'book direct' messaging with Anna Kendrick campaign

As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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Book review: 'House of Stone' by Anthony Shadid

Late New York Times journalist Anthony Shadid writes about insights gained rebuilding the war-ravaged home of his great grandfather in Lebanon in 'House of Stone.'A yearning for home, wherever that may be, is one of many themes that the late New York Times journalist Anthony Shadid so deftly... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-19 00:00:00 UTC ]
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Book review: 'Reading for My Life,' essays by John Leonard

This is a brilliant collection of writings on politics, social and cultural engagement and literary life.Reading for My Life Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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Book Review: 'Tinderbox' by Craig Timberg and Daniel Halperin

'Tinderbox: How the West Sparked the AIDS Epidemic and the How the World Can Finally Overcome It' describes what spread the pandemic and what could rein it in.Tinderbox Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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Book review: 'The Guardians: An Elegy' by Sarah Manguso

In reckoning with her friend's suicide, the author pulls readers into that empty space where loss and grief reside.The Guardians: An Elegy Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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Book review: 'Thinking the Twentieth Century' by Tony Judt and Timothy Snyder

Controversial political and social issues are examined with an intellectual passion.Thinking the Twentieth Century Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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Vaizey resign, say library campaigners

Library campaigners and Unison have called for Ed Vaizey to step down from his position as... Continue reading at The Bookseller

[ The Bookseller | 2012-03-16 00:00:00 UTC ]
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Media Decoder Blog: Amanda Knox's Ex-Boyfriend Signs Book Deal

Raffaele Sollecito, the Italian student who was dating Ms. Knox when they were both charged with murder in 2007, will write his own memoir, for an imprint of Simon & Schuster. Continue reading at The New York Times

[ The New York Times | 2012-03-16 00:00:00 UTC ]
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McFly duo write children's book

Tom Fletcher and Dougie Poynter from McFly sign a publishing deal to produce two children's picture books. Continue reading at BBC News

[ BBC News | 2012-03-15 00:00:00 UTC ]
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AUDIO: E-books 'lend themselves to erotica'

Rowan Pelling, former editor of Erotic Review and Telegraph Review, and Tom Tivnan, features editor for The Bookseller, discuss the rise in popularity of ebooks particularly in genres such as erotica. Continue reading at BBC World

[ BBC World | 2012-03-14 00:00:00 UTC ]
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With This Machine, You Can Print Your Own Books at the Local Bookstore

The Espresso Book Machine means that booksellers can publish and sell an enormous number of titles. But can they make the finances work? Continue reading at The Atlantic

[ The Atlantic | 2012-03-13 00:00:00 UTC ]
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Campaigners welcome Vaizey's reach-out to CILIP

Library campaigners have welcomed MP Ed Vaizey’s offer to speak with the Chartered... Continue reading at The Bookseller

[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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Marvel Hopes to Give Comic Books a Boost With Augmented Reality Content

The Marvel AR app will be released in April for Apple's iPhones and iPad as well as smartphones and tablets, the comic book publisher said in a statement. Continue reading at PC World

[ PC World | 2012-03-12 00:00:00 UTC ]
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Apple, Publishers Must Address All Allegations Before E-book Case Can Be Closed, EU Says

Apple along with five ebook publishers must address all the European Commission's antitrust concerns before any settlement can be reached warned the European... Continue reading at PC World

[ PC World | 2012-03-12 00:00:00 UTC ]
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E-book firms need to make changes to settle probe

(Bloomberg) - News Corp.'s HarperCollins and four other publishers probed by European Union need to address regulatory concerns before they can settle the antitrust case, the European Union's competition commissioner said. Joaquin Almunia, the antitrust chief, told reporters Monday that a... Continue reading at Crains New York

[ Crains New York | 2012-03-12 00:00:00 UTC ]
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Book review: 'Eisenhower in War and Peace' by Jean Edward Smith

This is a comprehensive biography of the president and an assessment of his leadership qualities on and off the battlefield.Eisenhower in War and Peace Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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Book review: 'Hot Pink' by Adam Levin

This collection of short stories includes the fine 'Frankenwittgenstein,' 'Considering the Bittersweet End of Susan Falls' and uneven others.Hot Pink Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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Book review: 'Gods Without Men' by Hari Kunzru

The novel takes place across decades and tells overlapping stories as it tries to piece together a fallen world.Gods Without Men Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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How Cheap Should Books Be?

A looming lawsuit could further solidify Amazon's dominance in the book business. That might be good for readers' wallets, but it also might be bad for readers in the long term. Here 's why. Continue reading at The Atlantic

[ The Atlantic | 2012-03-11 00:00:00 UTC ]
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