As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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London’s Tate Group has launched a new e-commerce site selling books and other items... Continue reading at The Bookseller
[ The Bookseller | 2012-04-04 00:00:00 UTC ]
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Anne Tyler's latest novel, 'The Beginner's Goodbye,' is a classic mix of the author's themes, most especially oddball characters and the turbulent nature of families and marriages.When you pick up a novel by Anne Tyler, you can expect certain things. It will be set in Baltimore. It will follow... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-02 00:00:00 UTC ]
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Bloomsbury's US subsidiary, Bloomsbury Publishing Inc, has completed the purchase of academic... Continue reading at The Bookseller
[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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Publishers have made a flurry of "major" acquisitions and additions to their schedules... Continue reading at The Bookseller
[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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The book market could receive an Olympic boost of around £16m if bookshops decide to take... Continue reading at The Bookseller
[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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To coincide with its one-year anniversary on April 18, the Los Angeles Review of Books is re-launching its website in a multimedia platform that will include video, drop-down menus, and new feature articles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-02 00:00:00 UTC ]
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A coming-of-age story by former Angels pitcher Abbott is at its best when describing his influence as a role model off the field.Imperfect Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-01 00:00:00 UTC ]
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'Twenty-Four Major League Writers on the World's Most Loved (and Hated) Team' makes it personal.A couple of years ago, for Father's Day, my family bought me the interactive video game MLB 2K9 for the Wii. The great thing about the game, and also its enduring frustration, is its verisimilitude —... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-01 00:00:00 UTC ]
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In this spooky, atmospheric debut novel, readers enter a sterile, off-kilter world of horror — sort of — that is more David Lynch than Stephen King.Threats Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-01 00:00:00 UTC ]
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These delightful biographies of 294 authors begin with John Bunyan in the 17th century and ends with Rana Dasgupta, born in 1971.My assignment: Read almost 300 literary biographies in more than 800 pages, all of English-language authors, beginning in the 17th century and ending in the present... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-01 00:00:00 UTC ]
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Greg Smith, the former Goldman executive who wrote a widely read Op-Ed in The New York Times about the changing culture at the Wall Street firm, has reported made a deal with Grand Central Publishing, part of Hachette. Continue reading at The New York Times
[ The New York Times | 2012-03-30 00:00:00 UTC ]
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Moving 200,000 books isn’t an easy task, but through the goodwill and team work of several organizations, that’s exactly what happened in an unprecedented donation of James Patterson’s own books to the United States Armed Forces. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
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Because of the strange distortions of copyright protection, there are twice as many newly published books available on Amazon from 1850 as there are from 1950 Continue reading at The Atlantic
[ The Atlantic | 2012-03-30 00:00:00 UTC ]
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Jonny Duddle, the concept artist for Aardman film The Pirates! In An Adventure With Scientists, is named overall winner of the prestigious Waterstones Children's Book Prize. Continue reading at BBC News
[ BBC News | 2012-03-29 00:00:00 UTC ]
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Jonny Duddle, a concept artist for the new Aardman Animation film "The Pirates! In An... Continue reading at The Bookseller
[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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Book chain Selexyz, not long ago the dominant force in Dutch high street bookselling, is on the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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The overall value of consumer book purchases has dropped 9% since 2008, according to the annual... Continue reading at The Bookseller
[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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Hardie Grant UK has signed a vegetarian cookery title based on the blog Green Kitchen Stories.... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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Pottermore was due to go live in October, but it missed its launch. The is expected to open to the public early next month. Continue reading at PC World
[ PC World | 2012-03-27 00:00:00 UTC ]
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Marco Polo travel guides, newly launched into the UK market, will be backed with a summer radio... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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