As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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Despite technological petting zoos, QR codes on shelf-talkers linked to bookstores’ Web sites, and in-store displays of physical books with signage reminding readers that they can also buy e-editions, only a handful of independents are making more than about $100 or so on ebook sales a month. To... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-24 00:00:00 UTC ]
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In a conference call with analysts, Lynch said the retail stores are an “excellent business,” and Mitch Klipper, CEO of B&N’s retail group, said the company has been successful in getting lower rents when leases come up for renewal. In the next two to three years, two-thirds of B&N’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-24 00:00:00 UTC ]
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For Square One Publishers’ founder Rudy Shur, Beyond the Magic Bullet—The Anti-Cancer Cocktail: A New Approach to Beating Cancer, which his company released earlier this month, is the culmination of a three-year personal connection he forged with the book’s author, Dr. Raymond Chang. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-24 00:00:00 UTC ]
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The death of language is explored via plague-carrying children and their horror-struck parents in a wildly inventive tale by Ben Marcus.Spend too much time with 24-hour news networks and it's easy to feel that exposure to that much talk can make you sick. Taking the idea a few steps further,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-24 00:00:00 UTC ]
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A collection of early comic books - including those featuring the debuts of Batman and Superman - is sold for $3.5m (£2.2m) at auction in New York. Continue reading at BBC News
[ BBC News | 2012-02-23 00:00:00 UTC ]
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The Charlestown, Mass. bindery still makes books by hand, using a 19th-century production model. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-02-23 00:00:00 UTC ]
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In 'Enemies: A History of the FBI,' Tim Weiner ('Legacy of Ashes') offers a scathing indictment of the FBI, before J. Edgar Hoover and since.Each week, the FBI sends reporters an email of "top ten news stories" that it hopes will hit the headlines. The press releases usually highlight crooks... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-22 00:00:00 UTC ]
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Knox, who had her murder conviction overturned in October, will publish a memoir through HarperCollins. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-02-22 00:00:00 UTC ]
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The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller
[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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Mark Kelly, husband of former US Rep. Gabrielle Giffords, will release his children's book about a mouse in space this fall. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-02-22 00:00:00 UTC ]
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and Matthew Flamm - Comedy Central host Stephen Colbert, who has more time on his hands now that he's no longer running for president, will publish his first children's book in May, his publisher, Grand Central Publishing, announced on Tuesday. Viewers of The Colbert Report got the word early... Continue reading at Crains New York
[ Crains New York | 2012-02-22 00:00:00 UTC ]
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TV host Stephen Colbert has written a children's book about a flag pole trying to find out who it really is. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-02-22 00:00:00 UTC ]
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Ebury Press has signed a two-book deal with Jenny Barden, who is this year's organiser of the... Continue reading at The Bookseller
[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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Sales of children's books rocketed 30% week-on-week as the spring half-term break resulted in... Continue reading at The Bookseller
[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Malaysian officials order book shops to stop selling a sex education book by British author Peter Mayle. Continue reading at BBC News
[ BBC News | 2012-02-21 00:00:00 UTC ]
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Publishers are continuing to experiment with ebook pricing, as sales and marketing teams balance... Continue reading at The Bookseller
[ The Bookseller | 2012-02-20 00:00:00 UTC ]
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Tracie McMillan takes us to agricultural fields, Wal-Mart and Applebee's, where she works short stints and tries to eat healthfully on meager pay.The American Way of Eating Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-19 00:00:00 UTC ]
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Thomas Mallon's novel deftly paints a picture of 1970s America and adds an imaginative back story to the characters.Watergate Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-19 00:00:00 UTC ]
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The author's short stories paint vivid pictures of growing up Filipino American.In a smoke-stained San Francisco hotel room, Felix Starro is making fake blood. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-17 00:00:00 UTC ]
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When Fraser Ross opened his first trendy Kitson clothing and accessories store in West Hollywood in 2001, it was a magnet for celebrities and the paparazzi that stalked them, a most unlikely retail candidate to capture the attention of New York publishers. But one decade and an additional 12... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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