Hilton doubles-down on 'book direct' messaging with Anna Kendrick campaign

As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-28 00:00:00 UTC ]
News tagged with: #lower rate #social feed #loyalty programs

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Buzz Books at Winter Institute

Ever since Algonquin used the American Booksellers Association’s Winter Institute to get booksellers to read and fall in love with Sara Gruen’s Water for Elephants, which sold more than a million copies before being turned into a film, publishers have been using the winter bookselling confab to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #winter institute #sara gruen #million copies #bookseller attendance #chris cleave


Watson joins 10 'unputdownables' for TV Book Club

"The TV Book Club" returns to More4 on Sunday 29th January with author S J Watson's... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Watson joins 10 'unputownables' for TV Book Club

"The TV Book Club" returns to More4 on Sunday 29th January with author S J Watson's... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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SMP Looks to Capitalize On Ghonim's Revised Book Tour

At least one publisher is looking to capitalize on some last-minute changes to Wael Ghonim's upcoming book tour to promote Revolution 2.0. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wael ghonim


R&J Spring Book Club titles announced

Harper has scored two of the eight spots in Richard & Judy's Spring Book Club, with the... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard judy


Dawn Porter follows editor to Hot Key Book

Hot Key Books has signed two-books by journalist Dawn Porter, as the author follows her editor... Continue reading at The Bookseller

[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Printed book sales fall as Christmas digital sales rise

Physical book sales in the final week of the year totalled £22.5m — down 70% week on... Continue reading at The Bookseller

[ The Bookseller | 2012-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final week


Duffy among contenders for Costa Book of the Year

Poet laureate Carol Ann Duffy has won the Costa Poetry Award for The Bees (Picador), and debut... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #costa book


Savannah Book Festival Comes Of Age

At just five years old, the Savannah Book Festival, in the genteel coastal city of Savannah, Ga., is carving a space for itself among the book festival big leagues, boasting not one but two of the nation’s current #1 bestselling authors: Stephen King (for 11/22/63) and Walter Isaacson (Steve Jobs). Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king


"Goodnight iPad" Is the Perfect Book for the Kid Who Has Everything That Beeps

The parody of the classic children's book "Goodnight Moon," which got a hilarious analog update for the digital generation is a holiday hit. Continue reading at AllThingsD

[ AllThingsD | 2011-12-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #perfect book #goodnight ipad #classic children #goodnight moon


Digital Domain: For Libraries and Publishers, an E-Book Tug of War

E-books and audio books on the Web site of the New York Public Library. Publishers are waiting for an industrywide approach to e-lending to gel. Continue reading at The New York Times

[ The New York Times | 2011-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audio books #web site


Callow donates books to Westminster Reference Library

Actor Simon Callow has donated 1,000 of his own books to the Westminster Reference Library. Most... Continue reading at The Bookseller

[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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Moran wins Galaxy Book of the Year

Journalist Caitlin Moran's take on modern feminism How to Be A Woman, published by Ebury, has... Continue reading at The Bookseller

[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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Google Books and ActuaLitté launch out-of-copyright library

Google Books and the French online publication ActuaLitté have launched a digital library... Continue reading at The Bookseller

[ The Bookseller | 2011-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google books #digital library


France delays VAT hike on books

The French parliament yesterday voted to raise the reduced VAT rate on physical books from 5.5%... Continue reading at The Bookseller

[ The Bookseller | 2011-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical books


Malvern's Beacon Books to close

Malvern independent Beacon Books is to close in February 2012. Owners Stuart and Anne-Marie... Continue reading at The Bookseller

[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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YouGov: books 'among most popular online buys'

Books are among the items most commonly bought online, according to a report from market research... Continue reading at The Bookseller

[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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E-books in Apple's annual giveaway

Apple is to launch a 12 Days of Christmas giveaway, to begin on Boxing Day, which will include e-... Continue reading at The Bookseller

[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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Rebuck: 'direct consumer engagement pivotal'

Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at The Bookseller

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Media Decoder Blog: A New Children's Book Parodies a Beloved Classic

"Goodnight iPad" is a bedtime tour of our electronic lives, mimicking the tone of the classic "Goodnight Moon." Continue reading at The New York Times

[ The New York Times | 2011-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beloved classic #goodnight ipad #goodnight moon