As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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According to a survey, 24 percent of people who said they had bought books from an online retailer in the last month also said they had seen the book in a brick-and-mortar bookstore first. Continue reading at The New York Times
[ The New York Times | 2011-12-05 00:00:00 UTC ]
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Little, Brown non-fiction publishing director Tim Whiting has sealed two "strong" deals... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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The only non-fiction title shortlisted for the 2011 Guardian First Book Award has taken home the... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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Titles on rugby, cycling, horse racing and Gaelic games have been shortlisted for this year... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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Doncaster campaigners are considering applying for judicial review over library closures,... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Digital royalty rates paid to authors by publishers are increasing, though there remains... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Megan Raphael, executive director of the National Writers Series, a literary nonprofit organization, in Traverse City, Mich., insists that local government leaders should declare it a book city. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
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American author Jack Kerouac's first ever novel, which was thought to be lost, has been published 40 years after his death. Continue reading at BBC News
[ BBC News | 2011-11-25 00:00:00 UTC ]
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Sainsbury's is advertising Jeff Kinney's latest book in The Diary of a Wimpy Kid series... Continue reading at The Bookseller
[ The Bookseller | 2011-11-24 00:00:00 UTC ]
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They publisher may want to make sure that library ebooks can't be easily stripped of DRM and kept by a borrower without penalty. Continue reading at PC World
[ PC World | 2011-11-23 00:00:00 UTC ]
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Mark Cuban has 335,000 friends on Facebook and 760,000 followers on Twitter. Monday, the Internet billionaire and owner of the Dallas Mavericks basketball team will test just how friendly those fans really are. Continue reading at AllThingsD
[ AllThingsD | 2011-11-21 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 17/11/2011 - 06:45 Full Circle Editions is to publish Body of Work, celebrating 40 years of the University of East Anglia writing course, associated with authors such as Rose Tremain and Ian McEwan, on 1st December. Edited by Giles Foden, the... Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 14/11/2011 - 08:20 HarperCollins is publishing a new book by Wayne Rooney, having dismissed suggestions that it was on the brink of renegotiating the lucrative contract it has with the Manchester United and England striker. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 14/11/2011 - 08:15 Stephen Kelman's Pigeon English (Bloomsbury) has made the shortlist of the £10,000 Guardian First Book Award, equaling its achievement on the Man Booker Prize this year, with Down the Rabbit Hole by Juan Pablo Villalobos... Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 14/11/2011 - 08:12 Stephen Kelman's Pigeon English (Bloomsbury) has made the shortlist of the £10,000 Guardian First Book Award, equaling its achievement on the Man Booker Prize this year, with Down the Rabbit Hole by Juan Pablo Villalobos... Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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Writing a how-to book in a static medium like paper about something as dynamic as Facebook is challenging at best and at worst...well...idiocy. Continue reading at PC World
[ PC World | 2011-11-14 00:00:00 UTC ]
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Random House of Canada is experimenting with a different kind of book tour this fall--one that guarantees book sales from every person attending a launch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-11 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 11/11/2011 - 07:30 Return to Ribblestrop by Andy Mulligan (Simon & Schuster Children's Books) has been awarded the Guardian Children's Book Award, beating off shortlisted titles including David Almond's My Name is Mina and Simon Mason's Moon... Continue reading at The Bookseller
[ The Bookseller | 2011-11-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 11/11/2011 - 07:33 Blackwell and Waterstone's have unveiled two charity campaigns in the run-up to Christmas. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 10/11/2011 - 15:52 Tony Blair's former chief of staff is writing a book for The Bodley Head about the intricacies of negotiations between governments and terrorist organisations. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-10 00:00:00 UTC ]
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