#innovative ways

Publishing news tagged with #innovative ways


Keeping Things (A Little Too) Simple

"Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it," wrote renowned computer scientist Alan Perlis. Anyone who has examined the landscape of the advertising technology industry can appreciate this sentiment. While the computer scientists who create the code we... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy side #wider audience #innovative ways


Investors flee as bid for Barnes & Noble's stores ends

Barnes & Noble says it plans to keep making its Nook electronic readers and will focus on offering content to its customers, even as its first-quarter net loss nearly doubled.The quarterly results came as the struggling bookseller's chairman said he is abandoning his bid for the company's... Continue reading at 'Crains New York'

[ Crains New York | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top priority #innovative ways #book industry #electronic readers


Summer campaigns seek to innovate

Publishers are seeking out innovative ways to target shoppers as they promote their big titles... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innovative ways #big titles


Niche Publishing: Publishers Seek To Capitalize On e-Books

As traditional revenue channels for newspapers collapse, publishers are seeking new and innovative ways to make a profit without expending a lot of resources. Finding the appropriate niche is the key to survival, and newspapers that recognize this ar ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishing #publishers seek #innovative ways