As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
News tagged with:
#lower rate
#social feed
#loyalty programs
Collins & Brown has acquired a series of titles in a partnership with craft magazine Mollie... Continue reading at The Bookseller
[ The Bookseller | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#collins brown
Andrew Miller's Costa-winning Pure (Sceptre) and five Puffin titles have been shortlisted for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andrew miller
Simon & Schuster becomes the latest publisher to settle an antitrust claim by a team of states, while Macmillan, Penguin, and Apple fight on. Continue reading at PC World
[ PC World | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#latest publisher
BBC Books is adding to the roster of "Great British Bake Off" titles, with a new July... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bbc books
A US district judge has denied a motion to dismiss the civil suits filed against five publishers... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#district judge
A lawyer and a caretaker with similar backgrounds follow different paths in contemporary Jerusalem with the same motivation: to leave their small-town Arab lives behind and be accepted for the new personas they have created.Early in the novel, "Second Person Singular," a main character known... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book review
#main character
Accent Press is publishing a celebrity baking title, with a foreword by "Great British Bake... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#accent press
Curators of rare books are finding that blogging gives their discoveries greater exposure, an example of how virtual work can support even the most tactile of pursuits. Continue reading at The Atlantic
[ The Atlantic | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rare books
The chance discovery of diaries depicting the horrors of war through the eyes of a boy soldier inspired the book that has won this year's highest honour for children's literature. Continue reading at Stuff
[ Stuff | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#highest honour
War Horse author Michael Morpurgo and journalist John Pilger are among the guests at this year's London Literature Festival. Continue reading at BBC News
[ BBC News | 2012-05-16 00:00:00 UTC ]
More news stories like this |
A federal judge on Tuesday denied Apple and several major book publishers’ motions to dismiss a class-action lawsuit that accuses the companies of conspiring to control the price of ebooks. In denying the request, Judge Denise Cote of the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#federal judge
#class-action lawsuit
#e-book pricing
Library campaigners in Kensal Rise have barricaded the doors to prevent council staff from... Continue reading at The Bookseller
[ The Bookseller | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#library campaigners
#kensal rise
Ana Sampson, co-author of The Book Club Bible, tells The World At One's Martha Kearney about the do's and dont's of literary circles. Continue reading at BBC News
[ BBC News | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary circles
The complaint says that Jobs was enlisted to sell high-ranking officials in the publisher’s parent company on the wisdom of the proposed pricing scheme. Continue reading at PC World
[ PC World | 2012-05-15 00:00:00 UTC ]
More news stories like this |
A dozen books a year? Some writers are accelerating the pace in this brave new world of ebooks. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dozen books
A start-up digital textbook platform has agreed terms with 12 publishers ahead of a 1st September... Continue reading at The Bookseller
[ The Bookseller | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#agreed terms
#1st september
Erika Leonard laughs a lot, a deep wheezy chortle. And why wouldn't she? Leonard, a 49-year-old overnight publishing sensation, is laughing all the way to the bank. In the past few months the former TV executive has had her first novel, Fifty Shades of Grey, dominate the New York Times... Continue reading at Stuff
[ Stuff | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv executive
#fifty shades
#publishing houses
#film rights
Books Plus in Penzance has been sold to new owners and will soon change its name to The Edge of... Continue reading at The Bookseller
[ The Bookseller | 2012-05-14 00:00:00 UTC ]
More news stories like this |
The cookbook has been republished after an initial run in 1947, and her great-granddaughter Elizabeth Gilbert ('Eat Pray Love') reintroduces Potter in the forward. The cookbook is insightful and funny, weaving together practical advice and recipes.At Home on the Range Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book review
#initial run
#practical advice
The author wants American Jews to force changes in Israeli policy to protect the democratic legacy of Labor Zionism. He also explains why that's unlikely to happen.Nearly all the considerable attention generated by Peter Beinart's "The Crisis of Zionism" has focused on its final 81/2 pages.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#direct action
#west bank