Highlights of L,B's Goldfinch PR campaign

Heavyweight coverage for Donna Tartt's The Goldfinch (Little, Brown, October 22nd) kicks off... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-10-11 00:00:00 UTC ]
News tagged with: #donna tartt

Other Publishing stories related to: 'Highlights of L,B's Goldfinch PR campaign'


Writers unite in campaign against 'thuggish' Amazon

Nearly 900 authors across world back criticism of online retailer's business tactics in ebooks dispute with US publisher HachetteThey include some of the biggest literary names on the planet, among them Stephen King, Donna Tartt, Paul Auster, James Patterson and John Grisham; a Pulitzer prize... Continue reading at The Guardian

[ The Guardian | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king #donna tartt #paul auster #james patterson #john grisham #jennifer egan #joshua ferris #siri hustvedt


Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek

[ AdWeek | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #architectural digest #real simple #mobile device #e-commerce site #drive sales


Kickstarter Diary Chapter 3: How to Use the Site to Run Your Campaign

Here's the author's step-by-step guide to getting your campaign set up on the Kickstarter website, quirks and all. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #step-by-step guide


Donna Tartt's 'The Goldfinch' is the newest bestseller to weather backlash

In a cycle seemingly as old as the literary world itself, Tartt's Pulitzer Prize-winning novel is now the subject of criticism after first experiencing major success. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #donna tartt #literary world #pulitzer prize-winning


Diary of a Kickstarter Campaign Part 1: What Am I Getting Myself Into?

Thinking of Kickstarting a book? Follow along with this weekly diary of what works, what doesn't, and how to figure costs and navigate the Kickstarter process. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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Publishers jailed overnight in campaign for prisoners' right to read

Six publishers have volunteered for a night in the cells, fundraising for campaign against limits on prisoners' entitlement to booksThere's more than one sort of porridge, as any lag would tell you. Profile Books publisher Andrew Franklin opted for the lumpier kind when he volunteered to spend... Continue reading at The Guardian

[ The Guardian | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #raise money #howard league #london offices


Highlights Signs with INscribe

INscribe Digital will handle ebook distribution for the iconic children’s publishing and family media brand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inscribe digital


#FreeTheNipple campaign leads to breastfeeding nipple-shot ban reversal by Facebook

Facebook comes under fire for all manner of things -- it's just part and parcel of being a social network. When users are not up in arms at the site's privacy policies, they are found voicing their disapproval at the types of content they're not allowed to publish on their timelines. There are... Continue reading at Betanews

[ Betanews | 2014-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #privacy policies #community standards


4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek

[ AdWeek | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music downloads #youtube videos #digital platforms


Major UK campaign for Hillary Clinton memoir

A prominent media and advertising campaign will back Simon & Schuster's global... Continue reading at The Bookseller

[ The Bookseller | 2014-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising campaign


J&J's World Cup Campaign Barely Mentions Soccer or World Cup

No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #illustrated children #world cup #marketing effort


Combat Gent Calls Out 'Dad Jean' Offenders via Social Campaign

Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek

[ AdWeek | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #memorial day


LinkedIn Tells Member Stories in New Campaign

Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising... Continue reading at AdWeek

[ AdWeek | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing sites #personal stories #skill set #buying ads


Christian Self-Publisher Adds PR Firm

A Christian self-publisher will acquire a PR firm to enhance its services to authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pr firm


Anti-bullying campaign from RHCP

Random House Children’s Publishing (RHCP) is launching an anti-bullying campaign for... Continue reading at The Bookseller

[ The Bookseller | 2014-05-19 00:00:00 UTC ]
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Publishing Campaigns Grow On Kickstarter

Crowdfunding, and Kickstarter in particular, continue to make inroads in book publishing, providing financing for everything from one-off projects to support for entire lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make inroads #book publishing


BA re-promotes indies' Amazon tax campaign

Bookshops are being encouraged to redisplay "We Pay Our Taxes" posters following the... Continue reading at The Bookseller

[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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Marvel, Artists Alley, Panels Highlight C2E2

Marvel had the largest booth and big annoucements, small publishers like Action Lab and Lion Forge were on hand and the show offered a robust Artists Alley and programming. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #action lab #lion forge


Tartt's 'Goldfinch' Doubles Sales Following Pulitzer Win

"The Goldfinch" is on pace to be the bestselling Pulitzer fiction winner since "Olive Kitteridge." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #olive kitteridge


Startups Highlighted at BEA

At a new event at this year's BookExpo America, called the Startup Challenge, a handful of publishing startups will be singled out and given the chance to win venture capital funding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america #startup challenge #publishing startups