Highlights of L,B's Goldfinch PR campaign

Heavyweight coverage for Donna Tartt's The Goldfinch (Little, Brown, October 22nd) kicks off... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-10-11 00:00:00 UTC ]
News tagged with: #donna tartt

Other Publishing stories related to: 'Highlights of L,B's Goldfinch PR campaign'


Campaigners must be 'realistic' about future of libraries

Libraries and campaigners have to be "realistic" about what future libraries can offer as funding cuts mean the Libraries Taskforce was "having to make some trade-offs I'm not thrilled about," its c.e.o Kathy Settle said. Continue reading at The Bookseller

[ The Bookseller | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future libraries #libraries taskforce #funding cuts #kathy settle


Target's Holiday Campaign Brings a Magical Story to Life Across TV, Digital and Its Stores

Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek

[ AdWeek | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wonderful world #mary poppins #early december #retail experience


Vaizey praises library campaign groups in speech

In a speech given at the launch of the Society of Chief Librarians' (SCL) Universal Learning Offer, culture minister Ed Vaizey highlighted the "valuable" role libraries play and praised the commitment of the “remarkable” number of campaign groups fighting to keep them open. Continue reading at The Bookseller

[ The Bookseller | 2015-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chief librarians


BAMB sales up 30% in 'most successful' campaign yet

Sales were up by an average of 30% during this year’s Books Are My Bag celebration, making 2015 the “most successful” year for the campaign yet. Continue reading at The Bookseller

[ The Bookseller | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #successful year


2015’s Best Viral Marketing Campaigns in German Media

The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german media


Children's Authors a Highlight at SIBA

Children's books were well represented at this year’s Southern Independent Booksellers Alliance's 40th anniversary Discovery Show, held at the Hilton Raleigh North Midtown in Raleigh, N.C., from September 18–20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
More news stories like this |


Buy Books for Syria campaign a 'great success'

Waterstones has said its 'Buy Books For Syria' campaign has already been a “great success” after first few days. While the company could not yet give sales figures for how many titles customers had been bought under the appeal, Sandra Taylor, head of PR and events at Waterstones, said it... Continue reading at The Bookseller

[ The Bookseller | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy books #great success


Children’s Books Ireland launches reading campaign

Children’s Books Ireland (CBI) is hoping to get kids across the country reading in October through the "Read Everywhere in 2015", campaign. For the campaign, also known as "Níl Turas Níos Fearr Ná Turas le Leabhar!" in Irish, CBI will run a range of activities, including a "The Danger is... Continue reading at The Bookseller

[ The Bookseller | 2015-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #irish author #31st october #national gallery


On my radar: Alexandra Shulman’s cultural highlights

The editor of British Vogue and novelist on Bill Clegg’s Did You Ever Have a Family, Sally Clarke’s recipes and David Hockney’s early drawingsAlexandra Shulman OBE has been editor-in-chief of British Vogue since 1992, making her the longest-serving editor in the magazine’s history. She was born... Continue reading at The Guardian

[ The Guardian | 2015-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bill clegg #david hockney #music industry #started working #sunday telegraph #daily telegraph #daily mail


Icelandic Author Prompts Global Campaigns to Take in Syrian Refugees

Icelandic author Bryndis Bjorgvinsdottir's Facebook initiative urging Iceland to accept Syrian refugees has prompted similar campaigns across the globe. The post Icelandic Author Prompts Global Campaigns to Take in Syrian Refugees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #syrian refugees


Interactive campaign for launch of Ice Twins paperback

HarperCollins is to launch an interactive outdoor campaign at Westfield White City shopping centre in west London for the paperback release of psychological thriller The Ice Twins by S K Tremayne. From 31st August to 14th September customers will be able to download a free sample of the book... Continue reading at The Bookseller

[ The Bookseller | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #west london #paperback release #psychological thriller #31st august


The Story Behind (and Tips From) the Most Successful Crowdfunding Campaign in the History of Journalism

A simple WordPress blog named #NoHaceFaltaPapel didn’t exist a year ago. Well now it’s a publishing company whose El Español is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
More news stories like this |


Amazon's PR Troubles Show How Corporate Culture Impacts Brand Perception

Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tonight show #daily show #jon stewart


Extensive marketing campaign planned for new Ness novel

Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign.   The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller

[ The Bookseller | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick ness #waterstones website #marketing campaign


'Heavy hitting' campaign for new Boyd novel

Bloomsbury has promised a “high profile and heavy hitting” marketing campaign for the global release of William Boyd’s new novel Sweet Caress next week (27th August). The publisher said marketing plans include a “major” National Rail advertising campaign, third party partnerships, national... Continue reading at The Bookseller

[ The Bookseller | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #william boyd #high profile #global release #sweet caress


Campaigners welcome literacy drive but condemn government hypocrisy

Library groups have welcomed education secretary Nicky Morgan’s drive for all children to have a library card, although campaigners say the news rings hollow at a time when many public libraries are closing. Desmond Clarke, a veteran library campaigner who has spoken out against library cuts in... Continue reading at The Bookseller

[ The Bookseller | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library card #public libraries #desmond clarke #library cuts #good news


Stroud launches ‘Freedom to Think’ campaign

Author Jonathan Stroud is calling for parents and carers to give children time to use their imaginations through his new ‘Freedom to Think’ campaign. Stroud wants parents and carers to make sure children have at least one period each week for ‘unstructured thinking time’ where they can choose... Continue reading at The Bookseller

[ The Bookseller | 2015-08-04 00:00:00 UTC ]
More news stories like this |


Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian

[ The Guardian | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia


Campaign for Harper Lee revealed

Harper Lee’s highly-anticipated forthcoming novel Go Set a Watchman (William Heinemann) will be BBC Radio 4’s "Book at Bedtime" and the Guardian Bookshop’s inaugural Bookshop Book of the Month. The marketing and publicity campaign for the book, which is released on Tuesday 14th July, features... Continue reading at The Bookseller

[ The Bookseller | 2015-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity campaign #harper lee


Books by Smith, de Botton and Lewycka among Penguin General 2016 highlights

A collection of essays from Zadie Smith, a novel critiquing the concept of romantic love by Alain de Botton and Marina Lewycka’s first book in four years are among the highlights of Penguin General’s spring 2016 list. Authors and staff from Penguin General – which comprises of imprints Penguin,... Continue reading at The Bookseller

[ The Bookseller | 2015-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zadie smith #marina lewycka #penguin general #hamish hamilton #fig tree #waterstones piccadilly