Highlights of L,B's Goldfinch PR campaign

Heavyweight coverage for Donna Tartt's The Goldfinch (Little, Brown, October 22nd) kicks off... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-10-11 00:00:00 UTC ]
News tagged with: #donna tartt

Other Publishing stories related to: 'Highlights of L,B's Goldfinch PR campaign'

Patterson in Obama books campaign

James Patterson has launched a campaign in the US to persuade President Barack Obama to draw attention to the importance of reading. The campaign, which has the hashtag #SaveOurBooks on Twitter, asks people to sign a petition, write to their politicians, spread to word on social media and find... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james patterson #people reading #draw attention #buying books

Penguin Random House launches #GiveaBook campaign

Through the campaign, the publisher will donate a book to the organization Save the Children every time someone uses the hashtag online. Penguin Random House will make donations up to 25,000 times. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-22 00:00:00 UTC ]
More news stories like this |

Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blinkbox books #week launching #digital reading #key moments

Campaign group launches Amazon Christmas boycott

Amazon Anonymous has raised £7,000 for a campaign urging people not to shop with Amazon this Christmas. The campaign group is asking people to sign up to its Amazon Free Challenge, where customers boycott shopping with Amazon from the 1st to the 25th of December to show the retailer that: “if... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon anonymous #campaign group #fair share #shoppers find

FutureBook Conference 2013 Highlights

Watch highlights from the 2013 FutureBook Conference. Book your place for this year's conference here Continue reading at The Bookseller

[ The Bookseller | 2014-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watch highlights

Foyles unveils latest Christmas campaign

Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st... Continue reading at The Bookseller

[ The Bookseller | 2014-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london underground #1st december

Library Campaign attacks CMS Arts Council report

The Library Campaign has termed the new report from the Commons Culture, Media and Sport Committee into the activities of Arts Council England a "damp squib". In the report, released yesterday (5th November), the CMS Committee criticised ACE for its bias in funding projects in the capital, but... Continue reading at The Bookseller

[ The Bookseller | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library campaign #commons culture #sport committee #arts council

Im hooked on ebook highlighting what we underline is so revealing

Ebook readers reveal the most highlighted passages in Harry Potter, the Bible, Lord of the Rings and many more Its an odd sensation to be reading an ebook and to suddenly notice that thanks to the providers data-tracking software youre on a passage that other people have already highlighted. I... Continue reading at The Guardian

[ The Guardian | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #long-term relationships

Fault in Our Stars author backs literature diversity campaign

We need to reflect the reality of our communities, says The Fault in Our Stars writer John Green in video backing social media-led We Need Diverse Books campaignAll readers need to know that they too can be the heroes of a story, according to the bestselling author of The Fault in Our Stars,... Continue reading at The Guardian

[ The Guardian | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john green #diverse books #bestselling author #increase diversity #childrens books

Political parties pledge to support literacy campaign

The three leading UK political parties have pledged to support the National Literacy Forum’s campaign to improve literacy in the UK. The National Literacy Forum, led by the National Literacy Trust and supported by organisations such as Booktrust and The Reading Agency, yesterday (29th... Continue reading at The Bookseller

[ The Bookseller | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #improve literacy #literacy skills #reading agency #children born

Digital storytelling for HoZ Carnivia campaign

Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller

[ The Bookseller | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital storytelling #marketing campaign #drive sales

HC's Frost promoted to PR manager

HarperCollins has promoted Jaime Frost to the role of PR manager, working across the fiction department. Frost, previously PR executive, has been with the publisher for the past two yeas, working on campaigns for authors including Josephine Cox, Robin Hobb, Joe Abercrombie and Mhairi... Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pr manager #fiction department #robin hobb #valued member

PLR Twitter campaign sees 70 new authors sign up

A Twitter campaign to encourage more authors to sign up to Public Lending Right has been successful, according to Tracy Chevalier. Seventy authors registered for PLR in the first week of the campaign, led by Chevalier - an increase of 400% on the same period the year before. Chevalier, chair... Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors sign #tracy chevalier #public lending #regular basis

France Festival Highlight Québécois, Indian Authors

For lovers of literature, Paris is the place to be for the next two weeks, as Festival America and Festival des Ecrivains du Monde highlight Francophone writers from Quebec and Indian authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-13 00:00:00 UTC ]
More news stories like this |

Read On. Get On. campaign vows to tackle dyslexia

Save the Children says it will address the issue of dyslexia through its Read On. Get On.... Continue reading at The Bookseller

[ The Bookseller | 2014-09-11 00:00:00 UTC ]
More news stories like this |

Authors Teaching Authors and the Idea of “Slow PR”

When Maria Mutch needed advice on how to handle PR of her debut memoir, she found guidance and solace through Grub Street Writer's Launch Lab in Boston. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut memoir

Delta Faucet’s New Campaign Goes Heavy on Digital

The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess. In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real Simple magazines, HappiMess' campaign will have a heavy digital presence.... Continue reading at AdWeek

[ AdWeek | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user-generated content

Kickstarter Diary, Chapter 4: Promoting the Campaign

Now that the campaign has been launched, it's time for the next and longest phase of a Kickstarter campaign: using email, media contacts and social media to promote it. Also known as “30 days of obsessive compulsive disorder and stress.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kickstarter campaign