The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess. In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real Simple magazines, HappiMess' campaign will have a heavy digital presence. Placements will appear on Facebook, Twitter and Instagram, and also within online communities that encourage user engagement and sharing, such as Buzzfeed and Mode Media. According to Catherine Roper, Delta’s brand marketing director, the goal of the campaign marks a significant shift towards digital for the faucet and fixture company. "We want to help consumers embrace 'HappiMess' with confidence, knowing our kitchen and bath innovations will be there to help with the cleanup," she said. Rather than focusing on products and technology, #HappiMess takes a lighter, lifestyle-oriented approach, encouraging actual consumers to share their brand interactions, per a statement from the brand. Delta will launch a social media sweepstakes on Aug. 11 where consumers submit photos, videos and written comments tagged with #HappiMess, with the chance to win Delta products. This user-generated content will be displayed at DeltaFaucet.com/Happimess. Dave Morse, digital marketing strategist at Delta, commented about the prevalence of social media during a podcast for SocialPros in May. "It’s about providing good information that people find valuable, adding value to people's lives. And there is also... Continue reading at 'AdWeek'
[ AdWeek | 2014-08-12 00:00:00 UTC ]
Nineteen years after its debut, Reddit is now a publicly traded company. It was listed on the New York Stock Exchange as RDDT for the first time on Thursday, with mascot Snoo on hand to ring the opening bell. The company aimed to sell 15.3 million shares at $34 a pop to raise around $519.4... Continue reading at Engadget
[ Engadget | 2024-03-21 14:44:55 UTC ]
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The US online storytelling subsidiary of China's COL Digital Publishing Group announces gamification techniques for user-generated content. The post ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-16 22:46:28 UTC ]
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Internet giants such as Facebook and Twitter have limited legal obligations, but what could Britain do to make them act?Hosts, not publishers?Currently, social media firms including Facebook, YouTube and Twitter operate as hosts, rather than publishers, in the UK. As such, they are exempt from... Continue reading at The Guardian
[ The Guardian | 2017-12-13 00:00:00 UTC ]
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When you think about Marriott, the hotel chain, chances are the first word you associate with the brand is not "publisher." And yet, the hotel company is attempting to rebrand itself as a media entity, in a move that's emblematic of a broader trend in content marketing. Marriott on Monday... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess. In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real Simple magazines, HappiMess' campaign will have a heavy digital presence.... Continue reading at AdWeek
[ AdWeek | 2014-08-12 00:00:00 UTC ]
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Storify, a digital storytelling tool used by journalists to surface conversations that originate on social media, has been acquired by the Web publishing services company Livefyre. Livefyre plans to fold Storify into its StreamHub product, which offers Web publishers tools for commenting, live... Continue reading at AdWeek
[ AdWeek | 2013-09-09 00:00:00 UTC ]
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