Highlights of L,B's Goldfinch PR campaign

Heavyweight coverage for Donna Tartt's The Goldfinch (Little, Brown, October 22nd) kicks off... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-10-11 00:00:00 UTC ]
News tagged with: #donna tartt

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ALA 2017 Spotlight: Hillary Clinton, Ron Chernow Among Author Highlights

Authors and books are the lifeblood of ALA annual conferences, and this year's event features a typically robust program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hillary clinton #ron chernow #author highlights


The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek

[ AdWeek | 2017-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook released


YouTube Kids Launches #ReadAlong Campaign to Encourage Kids to Read

YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to... Continue reading at AdWeek

[ AdWeek | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #encourage kids #taking place


On BookExpo Wednesday: Pre-Show Programming Highlights

With BookExpo's trade-show floor open on June 1 and 2, the May 31 'BEA Wednesday' programming is aimed at industry professionals in several key contexts. The post On BookExpo Wednesday: Pre-Show Programming Highlights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry professionals


BookExpo 2017: Author Highlights

When BookExpo’s show floor opens on June 1, there will be lots of ways to interact with authors. Here are some sure-to-be favorite events. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author highlights


HarperCollins Launches Literacy Campaign #WhyIRead

The social media and charity initiative is timed to the publisher's 200th anniversary. It aims to stress the importance of literacy, and will donate $200,000 to literacy-related charities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #200th anniversary


PRH Partners with Save the Children on Reading Campaign

The new initiative. #ProjectReadathon Million Minutes, encourages children to read in communities throughout North America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #encourages children #reading campaign #north america


Campaign spotlight: tyros on tyranny

A striking publication was postered on the billboards of east London in March 2017, with Vintage roping in design students to help spread the message. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign spotlight #east london


Campaign spotlight: taking things slogan

For the release of Chimamanda Ngozi Adichie’s Dear Ijeawele, 4th Estate marketing manager Tara Al Azzawi launched a social media campaign to tie in with International Women’s Day. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign spotlight #dear ijeawele #international women


Campaign to watch: The Essex Serpent by Sarah Perry

Miriam Robinson takes a look at Serpent's Tail's plan for the paperback of Sarah Perry's The Essex Serpent. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #essex serpent #sarah perry


BISG's Making Information Pay Highlights Print, Audiobook Resurgence

At the Book Industry Study Group's Making Information Pay conference NPD BookScan revealed that in 2016 hardcovers outsold ebooks for the first time in five years, while audiobooks now account for $1.77 billion in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-24 00:00:00 UTC ]
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Lesley Stahl Highlights an Author Who Always Makes Her Laugh

amazon.com It's fun to peruse New York Times chats with famous personalities about their favorite books, even more so when summer beach-reading season is just around the corner. A few weeks ago, for T magazine, actor Viggo Mortensen ran down some very heady choices. Now it is the turn of veteran... Continue reading at AdWeek

[ AdWeek | 2017-04-13 00:00:00 UTC ]
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Bana al-Abed, seven-year-old Syrian peace campaigner, to publish memoir

Dear World, which will recount the young Twitter activist’s experience of war and flight from her war-torn home, is scheduled for autumn releaseA seven-year-old Syrian refugee whose tweets from war-torn Aleppo won her a global following is set to write a book. Bana al-Abed’s Dear World will... Continue reading at The Guardian

[ The Guardian | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish memoir #syrian refugee #simon schuster #syrian girl


Does Self-Publishing Make Sense for Scholarly Writers? Highlights From a Discussion

Can self-publishing find traction in scholarly publishing as it has parts of general publishing? A recent panel at London Book Fair took up the question. The self-publishing platform Lulu has rolled out a service called Glasstree for scholarly authors. ‘Publishing Perspectives’ contributor... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discussion appeared #scholarly publishing #recent panel


British Indie Tests New Biz Model with Crowdfunding Campaign

New Internationalist, a worker-owned publisher based in the U.K., launched a crowdfunding campaign that allows contributors to get a stake in the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biz model #crowdfunding campaign


France Announces More Authors and Program Highlights for its Frankfurt Appearance

Organizers of France's Guest of Honor appearance at the Frankfurt Book Fair release a list of participating authors, as well as program and thematic highlights. The post France Announces More Authors and Program Highlights for its Frankfurt Appearance appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #participating authors #program highlights #honor appearance


‘Game Change’ Authors Writing Book About ‘Trump the Man’ and His Campaign

Mark Halperin, left, and John Heilemann on a panel about their series on Showtime, “The Circus,” in January 2016. Continue reading at The New York Times

[ The New York Times | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #game change #mark halperin


HarperCollins to celebrate 200th anniversary with year-long campaign

HarperCollins Publishers has unveiled a global campaign celebrating two centuries of publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins publishers #year-long campaign


The story of Dr. Seuss's Navy – or, how a PR man became a giant of children's literature

Fabled children's book author Dr. Seuss once said that his experience working at Standard Oil 'taught me conciseness and how to marry pictures with words.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2017-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #experience working


World Book Day campaigns from Blackwell's and others

More initiatives to mark World Book Day (WBD) have been announced ahead of the 20th anniversary event on 2nd March. Continue reading at The Bookseller

[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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